716
Views
14
CrossRef citations to date
0
Altmetric
Original Articles

Audience Response to Values-based Marketplace Advocacy by the Fossil Fuel Industries

References

  • Arens, C., Weigold, M. F., & Arens, W. F. (2008). Contemporary advertising (11th ed.). Boston, MA: McGraw-Hill.
  • Aust, P. J. (2004). Communicated values as indicators of organizational identity: A method for organizational assessment and its application in a case study. Communication Studies, 55, 515–534. doi:10.1080/10510970409388636
  • Beatty, S. E., Kahle, L. R., Homer, P., & Shekar, M. (1985). Alternative measurement approaches to consumer values: The list of values and the Rokeach value survey. Psychology and Marketing, 2(3), 181–200. doi:10.1002/mar.4220020305
  • Bostdorff, D. M., & Vibbert, S. L. (1994). Values advocacy: Enhancing organizational images, deflecting public criticism, and grounding future arguments. Public Relations Review, 20(2), 141–158. doi:10.1016/0363-8111(94)90055-8
  • Brulle, R. J. (2010). From environmental campaigns to advancing the public dialog: Environmental communication for civic engagement. Environmental Communication, 4(1), 82–98. doi:10.1080/17524030903522397
  • Brulle, R. J., & Jenkins, J. C. (2006). Spinning our way to sustainability? Organization & Environment, 19(1), 82–87. doi:10.1177/1086026605285587
  • Buchholtz, A. K., & Carroll, A. B. (2008). Business and society: Ethics and stakeholder management (7th ed.). Mason, OH: Southwestern Cengage Learning.
  • Cameron, G., Sallot, L. M., & Curtin, P. A. (1997). Public relations and the production of news: A critical review and theoretical framework. In Brant R. Burleson (Ed.), Communication yearbook (pp. 111–155). Thousand Oaks, CA: Sage Publications.
  • Carroll, A. B. (1991). The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders—Balancing economic, legal, and social responsibilities. Business Horizons, 34(4), 39–48. doi:10.1016/0007-6813(91)90005-G
  • Cox, J. R. (2010). Beyond frames: Recovering the strategic in climate communication. Environmental Communication, 4(1), 122–133. doi:10.1080/17524030903516555
  • Crable, R. E., & Vibbert, S. L. (1983). Mobil’s epidictic advocacy: ‘Observations’ of Prometheus-bound. Communication Monographs, 50, 380–394. doi:10.1080/03637758309390176
  • Crompton, T. (2008). Weathercocks and signposts: The environment movement at a crossroads. Retrieved from http://assets.wwf.org.uk/downloads/weathercocks_report2.pdf
  • Cutler, B. D., & Muehling, D. D. (1989). Advocacy advertising and the boundaries of commercial speech. Journal of Advertising, 18(3), 40–50. doi:10.1080/00913367.1989.10673160
  • Ellen, P. S., Webb, D. J., & Mohr, L. A. (2006). Building corporate associations: Consumer attributions for corporate socially responsible programs. Journal of the Academy of Marketing Science, 34(2), 147–157. doi:10.1177/0092070305284976
  • Endres, D. (2012). Sacred land or national sacrifice zone: The role of values in the Yucca Mountain participation process. Environmental Communication, 6, 328–345. doi:10.1080/17524032.2012.688060
  • Fialka, J. J., & Kranhold, K. (2007, February 13). As it polishes green image, GE fights EPA. The Wall Street Journal. Retrieved April 26, 2014, from http://online.wsj.com/news/articles/SB117133508179906754
  • GE (2012). Ecomagination 2012 global impact report. Retrieved April 26, 2014, from http://www.ge.com/globalimpact/ecomagination.html#!report=bringing-partnerships-to-scale
  • Greenpeace (2013). Introduction to stop greenwash. Retrieved October 31, 2013, from http://www.stopgreenwash.org/introduction.
  • Habermas, J. (1991). The structural transformation of the public sphere: An inquiry into a category of bourgeois society. Cambridge, MA: MIT Press.
  • Haley, E. (1996). Exploring the construct of organization as source: Consumers’ understandings of organizational sponsorship of advocacy advertising. Journal of Advertising, 25(2), 19–35. doi:10.1080/00913367.1996.10673497
  • Harris Interactive (2006). The American Plastics Council Campaign: A case study of award winning brand positioning and advertising research. Retrieved from http://www.harrisinteractive.com/vault/HI_Plastics_Brand_Case_Study.pdf
  • Heath, R. L, & Nelson, A. (1985). Image and issue advertising: A corporate and policy perspective. Journal of Marketing, 49(2), 58–68. doi:10.2307/1251565
  • Heath, R. L., Palenchar, M. J., Proutheau, S., & Hocke, T. M. (2007). Nature, crisis, risk, science, and society: What is our ethical responsibility? Environmental Communication, 1(1), 34–48. doi:10.1080/17524030701334144
  • Homburg, C., Stier, M., & Bornemann, T. (2013). Corporate social responsibility in business-to-business markets: How organizational customers account for supplier corporate social responsibility engagement. Journal of Marketing, 77(6), 54–72. doi:10.1509/jm.12.0089
  • Huffington Post (2009, May 4). Top 10 greenwashing companies in America. Retrieved April 26, 2014, from http://www.huffingtonpost.com/2009/04/03/top-10-greenwashing-compa_n_182724.html
  • Knight, G. (2010). Activism, branding and the promotional public sphere. In M. Aronczyk & D. Powers (Eds.), Blowing up the brand (pp. 173–193). New York, NY: Peter Lang.
  • Knodel, J. (1993). The design and analysis of focus group studies: A practical approach. In D. L. Morgan (Ed.). Successful focus groups: Advancing the state of the art (pp. 35–50). London: Sage.
  • Kranhold, K. (2007, September 14). GE's environment push hits business realities. Retrieved May 7, 2014, from http://online.wsj.com/news/articles/SB118973485406827339
  • Krueger, R. A., & Casey, M. A. (2000). Focus groups: A practical guide for applied research (3rd ed.). Thousand Oaks, CA: Sage.
  • Lakoff, G. (2010). Why it matters how we frame the environment. Environmental Communication, 4(1), 70–81. doi:10.1080/17524030903529749
  • Lee, Y., Haley, E., & Yang, K. (2013). The mediating role of attitude towards values advocacy ads in evaluating issue support behavior and purchase intention. International Journal of Advertising, 32, 233–253. doi:10.2501/IJA-32-2-233-253
  • Magnan, A. (2006). Refuedalizing the public sphere: ‘Manipulated publicity’ in the Canadian debate on GM foods. Canadian Journal of Sociology, 31(1), 25–53.
  • Miller, B. M. (2010). Community stakeholders and marketplace advocacy: A model of advocacy, agenda building, and industry approval. Journal of Public Relations Research, 22(1), 85–112. doi:10.1080/10627260903170993
  • Miller, B. M. (2012). Marketplace advocacy campaigns: Generating public support for business and industry. Amherst, NY: Cambria Press.
  • Miller, B. M., & Sinclair, J. (2009a). Community stakeholder responses to advocacy advertising: Trust, accountability, and the persuasion knowledge model. Journal of Advertising, 38(2), 37–52. doi:10.2753/JOA0091-3367380203
  • Miller, B. M., & Sinclair, J. (2009b). A model of public response to marketplace advocacy. Journalism and Mass Communication Quarterly, 86, 613–630. doi:10.1177/107769900908600310
  • Moser, S. C. (2014). Communicating climate change adaptation: The art and science of public engagement when climate change comes home. Wiley Interdisciplinary Reviews-Climate Change, 5, 337–358. Pre-publication version available at http://www.susannemoser.com/documents/Moser-WIREs-Climate-Change-Adaptation-Focus-Article_final_prepub.pdf
  • Nelson, R. A. (1994). Issues communication and advocacy: Contemporary and ethical challenges. Public Relations Review, 20, 225–231. doi:10.1016/0363-8111(94)90037-X
  • O’Connor, A. (2006). Merchant of mercy, merchant of death: How values advocacy messages influence jury deliberations. Journal of Applied Communication Research, 34, 263–284. doi:10.1080/00909880600771627
  • O’Connor, A., & Gronewold, K. L. (2012). Black gold, green earth: An analysis of the petroleum industry’s CSR environmental sustainability discourse. Management Communication Quarterly, 27(2), 210–236.
  • Perelman, C., & Olbrechts-Tyteca, L. (1969). The new rhetoric: A treatise on argumentation (J. Wilkinson & P. Weaver, Trans.). Notre Dame, IN: University of Notre Dame Press.
  • Perkowitz, R. M. (2010). Climate communications: Conflicts and opportunities. Environmental Communication, 4(1), 66–69. doi:10.1080/17524030903516514
  • Phillips, B. J. (1997). Thinking into it: Consumer interpretation of complex advertising images. Journal of Advertising, 26(2), 77–87. doi:10.2307/4189036
  • Rokeach, M. (1968). Beliefs, attitudes, and values: A theory of organization and change. San Francisco, CA: Jossey Bass.
  • Rokeach, M. (1973). The nature of human values. New York: The Free Press.
  • Rokeach, M. (1979). Understanding human values: Individual and societal. New York: The Free Press.
  • Sethi, S. P. (1977). Advocacy advertising and large corporations. Lexington, MA: Lexington Books.
  • Sethi, S. P. (1979). Institutional/image advertising and idea/issue advertising as marketing tools: Some public policy issues. Journal of Marketing, 43(1), 68–78. doi:10.2307/1250760
  • Sillars, M. O., & Gronbeck, B. E. (2001). Communication criticism: Rhetoric, social codes, cultural studies. Prospect Heights, IL: Waveland Press, Inc.
  • Sinclair, J., & Irani, T. (2005). Advocacy advertising for biotechnology: The effect of public accountability on corporate trust and attitude toward the ad. Journal of Advertising, 34(3), 59–73. doi:10.1080/00913367.2005.10639203
  • Sinclair, J., & Miller, B. M. (2012). Public response before and after a crisis: Appeals to values and outcomes for environmental attitudes. In L. Ahern & D. Bortree (Eds.), Talking green: Exploring contemporary issues in environmental communications (pp. 107–130). New York: Peter Lang.
  • Soontae, A., Jin, H. S., & Pfau, M. (2006). The effects of issue advocacy advertising on voters' candidate issue knowledge and turnout. Journalism and Mass Communication Quarterly, 83(1), 7–24. doi:10.1177/107769900608300102
  • Stewart, D. W., & Shamdasani, P. N. (1990). Focus groups: Theory and practice, vol. 20. Newbury Park, CA: Sage.
  • Tannenbaum, M. A. (2003). Organizational values and leadership. The Public Manager, 32(2), 19–24. Retrieved from http://www.thepublicmanager.org/docs_articles/archive/Vol32,2003/Vol32,Issue02/V32N2_Organizational_Tannenbaum.pdf
  • Toth, E. (1986). Broadening research in public affairs. Public Relations Review, 12(2), 27–37. doi:10.1016/S0363-8111(86)80024-8
  • Vaughn, M. (2009). Organizational identification strategies and values in high technology industries: A rhetorical-organizational approach to the analysis of socialization processes in corporate discourse. Journal of Public Relations Research, 9(2), 119–139. doi:10.1207/s1532754xjprr0902_03
  • Waller, R. L., & Connaway, R. N. (2011). Framing and counterframing the issue of corporate social responsibility: The communication strategies of Nikebiz.com. Journal of Business Communication, 48(1), 83–106. doi:10.1177/0021943610389752
  • Wimmer, R. D., & Dominick, J. R. (2006). Mass media research: An introduction (8th ed.). Belmont, CA: Thomson Wadsworth.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.