Food for Thought: Audience Engagement with Sustainability Messages in Branded Content

References

• Atkinson, L., & Kim, Y. (2015). “I drink it anyway and I know I shouldn’t”: Understanding green consumers’ positive evaluations of norm-violating non-green products and misleading green advertising. Environmental Communication, 9(1), 37–57. doi: 10.1080/17524032.2014.932817
   Web of Science ®Google Scholar
• Banerjee, S., Gulas, C. S., & Iyer, E. (1995). Shades of green: A multidimensional analysis of environmental advertising. Journal of Advertising, 24(2), 21–31. doi: 10.1080/00913367.1995.10673473
   Web of Science ®Google Scholar
• Beder, S. (2002). Global spin: The corporate assault on environmentalism. Devon: Green Books.
   Google Scholar
• Bowen, F. (2014). After greenwashing: Symbolic corporate environmentalism and society. Cambridge: Cambridge University Press.
   Google Scholar
• Brekke, K. (2014, April 15). Tech start-ups now heavily investing in fake meat companies. Huffington Post. Retrieved from http://www.huffingtonpost.com/2014/04/15/tech-start-ups-fake-meat_n_5153889.html
   Google Scholar
• Brownell, K. D., & Horgen, K. B. (2004). Food fight: The inside story of the food industry, America’s obesity crisis and what we can do about it. Chicago, IL: McGraw-Hill Contemporary Books.
   Google Scholar
• Brownell, K. D., & Warner, K. E. (2009). The perils of ignoring history: Big tobacco played dirty and millions died. How similar is big food? Milbank Quarterly, 87(1), 259–294. doi: 10.1111/j.1468-0009.2009.00555.x
   PubMed Web of Science ®Google Scholar
• Chipotle Mexican Grill: Gourmet Burritos and Tacos. (2015, January 1). Retrieved March 27, 2015, from http://www.chipotle.com/
   Google Scholar
• Click, M. A., & Ridberg, R. (2010). Saving food: Food preservation as alternative food activism. Environmental Communication, 4(3), 301–317. doi: 10.1080/17524032.2010.500461
   Web of Science ®Google Scholar
• Cole, J. T., & Greer, J. D. (2013). Audience response to brand journalism: The effect of frame, source, and involvement. Journalism & Mass Communication Quarterly, 90(4), 673–690. doi: 10.1177/1077699013503160
   Web of Science ®Google Scholar
• Corbett, J. B. (1998). Media, bureaucracy, and the success of social protest: Newspaper coverage of environmental movement groups. Mass Communication and Society, 1(1–2), 41–61. doi: 10.1080/15205436.1998.9676399
   Google Scholar
• Cronin, J. J., Smith, J. S., Gleim, M. R., Ramirez, E., & Martinez, J. D. (2011). Green marketing strategies: An examination of stakeholders and the opportunities they present. Journal of the Academy of Marketing Science, 39(1), 158–174. doi: 10.1007/s11747-010-0227-0
   Web of Science ®Google Scholar
• Dunlap, R. E., & Mertig, A. G. (1991). The evolution of the US environmental movement from 1970 to 1990: An overview. Society & Natural Resources, 4(3), 209–218. doi: 10.1080/08941929109380755
   Web of Science ®Google Scholar
• Dunlap, R. E., Xiao, C., & McCright, A. M. (2001). Politics and environment in America: Partisan and ideological cleavages in public support for environmentalism. Environmental Politics, 10(4), 23–48. doi: 10.1080/714000580
   Google Scholar
• DVorkin, L. (2012, October). Inside Forbes: The birth of brand journalism and why it’s good for the news business. Forbes. Retrieved from http://www.forbes.com
   Google Scholar
• EMarketer. (2013). Digital to account for one in five ad dollars. Retrieved from http://www.emarketer.com/Article.aspx?R=1009592
   Google Scholar
• Ferree, M. M., Gamson, W. A., Gerhards, J., & Rucht, D. (2002). Shaping abortion discourse: Democracy and the public sphere in Germany and the United States. New York, NY: Cambridge University Press.
   Google Scholar
• Gephart, J., Emenike, M., & Bretz, S. L. (2011). “Greenwashing” or green advertising? An analysis of print ads for food and household cleaning products from 1960–2008. Journal for Activist Science and Technology Education, 3(2), 19–26.
   Google Scholar
• Gilkerson, N., Swenson, R., & Anderson, B. (2016). Farmed and dangerous? A case study of Chipotle's branded entertainment series and polarized reactions to its satirical depiction of farming and agribusiness. Journal of Applied Communications, 100(3), 106–120.
   Google Scholar
• Gladwell, M. (2000). The tipping point: How little things can make a big difference. New York, NY: Little, Brown.
   Google Scholar
• Greenberg, M. R., Sachsman, D. B., Sandman, P. M., & Salomone, K. L. (1989). Network evening news coverage of environmental risk. Risk Analysis, 9(1), 119–126. doi: 10.1111/j.1539-6924.1989.tb01227.x
   Web of Science ®Google Scholar
• Greer, J., & Bruno, K. (1997). Greenwash: The reality behind corporate environmentalism. Summit, PA: Rowman & Littlefield.
   Google Scholar
• Griffin, R. J., & Dunwoody, S. (1995). Impacts of information subsidies and community structure on local press coverage of environmental contamination. Journalism & Mass Communication Quarterly, 72(2), 271–284. doi: 10.1177/107769909507200202
   Web of Science ®Google Scholar
• Hansen, A. (1990). The news construction of the environment: A comparison of British and Danish television news. Leicester: Centre for Mass Communication Research, University of Leicester.
   Google Scholar
• Hansen, A. (1991). The media and the social construction of the environment. Media, Culture and Society, 13(4), 443–458. doi: 10.1177/016344391013004002
   Web of Science ®Google Scholar
• Hartmann, P., & Apaolaza-Ibáñez, V. (2009). Green advertising revisited: Conditioning virtual nature experiences. International Journal of Advertising, 28(4), 715–739. doi: 10.2501/S0265048709200837
   Web of Science ®Google Scholar
• Hellsten, I. (2003). Focus on metaphors: The case of “Frankenfood” on the web. Journal of Computer-Mediated Communication, 8(4). doi: 10.1111/j.1083-6101.2003.tb00218.x
   Google Scholar
• Hsu, C. L., & Liao, Y. C. (2014). Exploring the linkages between perceived information accessibility and microblog stickiness: The moderating role of a sense of community. Information & Management, 51(7), 833–844. doi: 10.1016/j.im.2014.08.005
   Web of Science ®Google Scholar
• Huffington, A. (2013, October). A place at the table: Introducing HuffPost food for thought. Huffington Post. Retrieved from http://www.huffingtonpost.com/arianna-huffington/food-for-thought_b_4127786.html
   Google Scholar
• Huffington Post. (2013, November 26). John Hopkins’ cafeteria food will soon suck less, be better for the planet. Huffington Post. Retrieved from http://www.huffingtonpost.com/2013/11/26/johns-hopkins-local-sustainable-food_n_4344575.html
   Google Scholar
• Iyer, E., & Banerjee, B. (1993). Anatomy of green advertising. Advances in Consumer Research, 20(1), 494–501.
   Google Scholar
• Jenkins, H., Ford, S., & Green, J. (2013). Spreadable media: Creating value and meaning in a networked culture. New York, NY: New York University Press.
   Google Scholar
• Kielbowicz, R., & Scherer, C. (1984). The role of the press in the dynamics of social movements. In L. Kriesberg (Ed.), Research in social movements, conflicts and change (pp. 71–96). Greenwich, CT: JAI.
   Google Scholar
• Kominers, S. D. (2009). Sticky content and the structure of the commercial web. 2009 Workshop on the Economics of Networks, Systems, and Computation (NetEcon’09).
   Google Scholar
• Lacy, S., & Coulson, D. C. (2000). Comparative case study: Newspaper source use on the environmental beat. Newspaper Research Journal, 21(1), 13–25. doi: 10.1177/073953290002100102
   Google Scholar
• Lakoff, G. (2010). Why it matters how we frame the environment. Environmental Communication, 4(1), 70–81. doi: 10.1080/17524030903529749
   Web of Science ®Google Scholar
• Lehto, M. (2015). Sponsored content credibility: An integrative analysis (Master’s thesis). Retrieved from http://urn.fi/URN:NBN:fi:jyu-201505191903
   Google Scholar
• Light, L. (2014). Brand journalism: How to engage successfully with consumers in an age of inclusive individuality. Journal of Brand Strategy, 3(2), 121–128.
   Google Scholar
• Lomax, A. (2015, August). 4 foodie stocks ripe for revisiting. The Motley Fool. Retrieved from http://www.fool.com
   Google Scholar
• Lubbers, E. (Ed.). (2002). Battling big business: Countering greenwash, infiltration, and other forms of corporate bullying. Totnes, Devon: Green Books.
   Google Scholar
• Lukovitz, K. (2013, October). Chipotle backs HuffPo’s ‘food for thought’ content area. Marketing Daily. Retrieved from http://www.mediapost.com
   Google Scholar
• Maibach, E. W., Nisbet, M., Baldwin, P., Akerlof, K., & Diao, G. (2010). Reframing climate change as a public health issue: An exploratory study of public reactions. BMC Public Health, 10(1), 299–310. doi: 10.1186/1471-2458-10-299
   PubMed Web of Science ®Google Scholar
• McCright, A. M., & Dunlap, R. E. (2011). The politicization of climate change and polarization in the American public’s views of global warming, 2001–2010. The Sociological Quarterly, 52(2), 155–194. doi: 10.1111/j.1533-8525.2011.01198.x
   Web of Science ®Google Scholar
• Moser, S. C. (2010). Communicating climate change: History, challenges, process and future directions. Wiley Interdisciplinary Reviews: Climate Change, 1(1), 31–53.
   Web of Science ®Google Scholar
• Myers, T. A., Nisbet, M. C., Maibach, E. W., & Leiserowitz, A. A. (2012). A public health frame arouses hopeful emotions about climate change. Climatic Change, 113(3–4), 1105–1112. doi: 10.1007/s10584-012-0513-6
   Web of Science ®Google Scholar
• Nath, T. (2015, March 13). Shake shack and chipotle: A financial comparison. Investopedia.com. Retrieved from http://www.investopedia.com/
   Google Scholar
• Neuendorf, K. A. (2002). The content analysis guidebook. Thousand Oaks, CA: Sage.
   Google Scholar
• Nisbet, M. C. (2009a). Communicating climate change: Why frames matter for public engagement. Environment: Science and Policy for Sustainable Development, 51(2), 12–23.
   Web of Science ®Google Scholar
• Nisbet, M. C. (2009b). Framing science: A new paradigm for public engagement. In L. Kahlor & P. Stout (Eds.), Understanding and communicating science: New agendas in communication research (pp. 40–68). New York, NY: Routledge.
   Google Scholar
• Nisbet, M. C. (2014). Framing, the media, and risk communication in policy debates. In H. Cho, T. Reimer & K. McComas (Eds.), The Sage handbook of risk communication, (pp. 216–227). Newbury Park, CA: Sage Publications.
   Google Scholar
• Nisbet, M. C., Brossard, D., & Kroepsch, A. (2003). Framing science the stem cell controversy in an age of press/politics. The International Journal of Press/Politics, 8(2), 36–70. doi: 10.1177/1081180X02251047
   Web of Science ®Google Scholar
• Nisbet, M. C., & Huge, M. (2007). Where do science debates come from? Understanding attention cycles and framing. In D. Brossard, J. Shanahan, & T. C. Nesbitt (Eds.), The public, the media and agricultural biotechnology (pp. 193–230). Cambridge, MA: CAB International.
   Google Scholar
• Nisbet, M. C., & Scheufele, D. (2009). What's next for science communication? Promising directions and lingering distractions. American Journal of Botany, 96(10), 1767–1778. doi: 10.3732/ajb.0900041
   PubMed Web of Science ®Google Scholar
• Opel, A., Johnston, J., & Wilk, R. (2010). Food, culture and the environment: Communicating about what we eat. Environmental Communication, 4(3), 251–254. doi: 10.1080/17524032.2010.500448
   Web of Science ®Google Scholar
• Organic Trade Association. (2015). Organic Trade Association 2015 U.S. organic industry survey. Retrieved from http://ota.com/resources/organic-industry-survey
   Google Scholar
• Patton, L., & Giammona, C. (2015, May). The new organic Walmart is eating whole foods’ lunch. Bloomberg Businessweek. Retrieved from http://www.bloomberg.com
   Google Scholar
• Plec, E., & Pettenger, M. (2012). Greenwashing consumption: The didactic framing of ExxonMobil’s energy solutions. Environmental Communication: A Journal of Nature and Culture, 6(4), 459–476. doi: 10.1080/17524032.2012.720270
   Web of Science ®Google Scholar
• Pollan, M. (2010, June). The food movement, rising. New York Review of Books. Retrieved from http://www.nybooks.com/articles/archives/2010/jun/10/food-movement-rising/
   Google Scholar
• PR Daily. (2013). 24 stats that prove the power of brand journalism. Retrieved from http://www.prdaily.com/Main/Articles/24_stats_that_prove_the_power_brand_journalism_13772.aspx
   Google Scholar
• PR Daily. Coca-Cola’s journey sets the gold standard for brand journalism. Retrieved from http://www.prdaily.com/Awards/SpecialEdition/412.aspx
   Google Scholar
• Price, V., Nir, L., & Capella, J. N. (2005). Framing public discussion of gay civil unions. Public Opinion Quarterly, 69(2), 179–212. doi: 10.1093/poq/nfi014
   Web of Science ®Google Scholar
• Sampei, Y., & Aoyagi-Usui, M. (2009). Mass-media coverage, its influence on public awareness of climate-change issues, and implications for Japan’s national campaign to reduce greenhouse gas emissions. Global Environmental Change, 19(2), 203–212. doi: 10.1016/j.gloenvcha.2008.10.005
   Web of Science ®Google Scholar
• Scheufele, D. A., & Tewksbury, D. (2007). Framing, agenda setting, and priming: The evolution of three media effects models. Journal of Communication, 57(1), 9–20.
   Web of Science ®Google Scholar
• Schoenfeld, A. C., Meier, R. F., & Griffin, R. J. (1979). Constructing a social problem: The press and the environment. Social Problems, 27(1), 38–61. doi: 10.2307/800015
   Web of Science ®Google Scholar
• Schoffman, D. E., Davidson, C. R., Hales, S. B., Crimarco, A. E., Dahl, A. A., & Turner-McGrievy, G. M. (2016). The fast-casual conundrum: Fast-casual restaurant entrees are higher in calories than fast food. Journal of the Academy of Nutrition and Dietetics. doi: 10.1016/j.jand.2016.03.020
   PubMed Web of Science ®Google Scholar
• Schuldt, J. P. (2011). Health halo effects of values-based food claims (Doctoral dissertation). Retrieved from http://hdl.handle.net/2027.42/86306
   Google Scholar
• Sluis, S. (2014, September). How the Huffington Post does native. Ad Exchanger. Retrieved from http://adexchanger.com/publishers/how-the-huffington-post-does-native/
   Google Scholar
• Spiegel, A. (2014a, January 10). Americans are eating more butter now than in the past 40 years. Huffington Post. Retrieved from http://www.huffingtonpost.com/2014/01/10/butter-consumption_n_4568064.html?utm_hp_ref=food-for-thought
   Google Scholar
• Spiegel, A. (2014b, February 10). USDA reports that Americans eat a lot of pizza. Huffington Post. Retrieved from http://www.huffingtonpost.com/2014/02/10/usda-americans-pizza_n_4762481.html?utm_hp_ref=food-for-thought
   Google Scholar
• Strauss, A., & Corbin, J. (1990). Basics of qualitative research: Techniques and procedures for developing grounded theory. Newbury Park, CA: Sage.
   Google Scholar
• Swallow, E. (2012). How Red Bull’s content strategy got its wings. Contently. Retrieved From http://contently.com/strategist/2012/01/24/red-bull-media-house/
   Google Scholar
• Swenson, R. D. (2012). Brand journalism: A cultural history of consumers, citizens, and community in Ford Times. The University of Minnesota Digital Conservancy. Retrieved from http://purl.umn.edu/127279
   Google Scholar
• Swenson, R. D., Gilkerson, N., & Anderson, B. (2016). Taking food fights online: Analysis of Chipotle’s attempt to cultivate conversation with The Scarecrow Video. Public Relations Review. doi: 10.1016/j.pubrev.2016.04.001
   PubMed Web of Science ®Google Scholar
• Van Gorp, B., & van der Goot, M. J. (2012). Sustainable food and agriculture: Stakeholder’s frames. Communication, Culture & Critique, 5(2), 127–148. doi: 10.1111/j.1753-9137.2012.01135.x
   Google Scholar
• Verčič, D., & Verčič, A. T. (2016). The new publicity: From reflexive to reflective mediatisation. Public Relations Review, 42(4), 493–498. doi:10.1016/j.pubrev.2015.07.008.
   Web of Science ®Google Scholar
• Walsh, B. (2011, February). Foodies can eclipse (and save) the green movement. Time Magazine. Retrieved from http://content.time.com/time/health/article/0,8599,2049255,00.html
   Google Scholar
• White, C., & Park, J. (2010). Public perceptions of public relations. Public Relations Review, 36(4), 319–324. doi: 10.1016/j.pubrev.2010.09.002
   Web of Science ®Google Scholar
• Yohn, D. L. (2014, March 14). How Chipotle changed American fast food forever. Fast Company. Retrieved from http://www.fastcompany.com/
   Google Scholar