320
Views
0
CrossRef citations to date
0
Altmetric
Articles

Consumers’ perception of the warmth and competence of design-imitating companies

, &
Pages 119-128 | Received 19 Jan 2016, Accepted 08 Jul 2016, Published online: 05 Aug 2016

References

  • Aaker, J. L. (1997). Dimensions of brand personality. Journal of Marketing Research, 34, 347–356. doi: 10.2307/3151897
  • Aaker, J. L., Garbinsky, E. N., & Vohs, K. (2011). Cultivating admiration in brands: Warmth, competence, and landing in the ‘Golden Quadrant’. Journal of Consumer Psychology, 22, 191–194. doi: 10.1016/j.jcps.2011.11.012
  • Aaker, J., Vohs, K. D., & Mogilner, C. (2010). Nonprofits are seen as warm and for-profits as competent: Firm stereotypes matter. Journal of Consumer Research, 37, 224–237. doi: 10.1086/651566
  • Alpert, F. H., & Kamins, M. A. (1995). An empirical investigation of consumer memory, attitude, and perceptions toward pioneer and follower brands. Journal of Marketing, 59(4), 34–45. doi: 10.2307/1252326
  • Ang, S. H., Cheng, P. S., Lim, E. A. C., & Tambyah, S. K. (2001). Spot the difference: Consumer responses toward counterfeits. Journal of Consumer Marketing, 18, 219–235. doi: 10.1108/07363760110392967
  • Baron, R. M., & Kenny, D. A. (1986). The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51, 1173–1182.
  • Brambilla, M., Rusconi, P., Sacchi, S., & Cherubini, P. (2011). Looking for honesty: The primary role of morality (vs. sociability and competence) in information gathering. European Journal of Social Psychology, 41, 135–143. doi: 10.1002/ejsp.744
  • Brambilla, M., Sacchi, S., Rusconi, P., Cherubini, P., & Yzerbyt, V. Y. (2012). You want to give a good impression? Be honest! Moral traits dominate group impression formation. British Journal of Social Psychology, 51, 149–166. doi: 10.1111/j.2044-8309.2010.02011.x
  • Brown, T. J., & Dacin, P. A. (1997). The company and the product: Corporate associations and consumer product responses. Journal of Marketing, 61(1), 68–84. doi: 10.2307/1252190
  • Carpenter, G. S., & Nakamoto, K. (1990). Competitive strategies for late entry into a market with a dominant brand. Management Science, 36, 1268–1278. doi: 10.1287/mnsc.36.10.1268
  • Chae, M. S., Jeong, G. Y., & Lee, H. R. (2012). International management: Determinants of Chinese consumers’ preference and purchase intention towards Shanzhai. International Area Studies Review, 16, 305–330.
  • Choy, M. K., Kim, M. S., & Kim, J. I. (2013). The effect of purchase incentive type and company awareness on consumer response: Focusing of the warmth-competence perception. Korea Marketing Review, 28, 21–44.
  • Cordell, V. V., Wongtada, N., & Kieschnick, R. L., Jr. (1996). Counterfeit purchase intentions: Role of lawfulness attitudes and product traits as determinants. Journal of Business Research, 35, 41–53. doi:10.1016/0148-29639500009-7
  • Cuddy, A. J., Fiske, S. T., & Glick, P. (2008). Warmth and competence as universal dimensions of social perception: The stereotype content model and the BIAS map. Advances in Experimental Social Psychology, 40, 61–149. doi: 10.1016/S0065-2601(07)00002-0
  • Cuddy, A. J., Glick, P., & Beninger, A. (2011). The dynamics of warmth and competence judgments, and their outcomes in organizations. Research in Organizational Behavior, 31, 73–98. doi: 10.1016/j.riob.2011.10.004
  • Fiske, S. T., Cuddy, A. J., & Glick, P. (2007). Universal dimensions of social cognition: Warmth and competence. Trends in Cognitive Sciences, 11, 77–83. doi: 10.1016/j.tics.2006.11.005
  • Ha, S., & Lennon, S. J. (2006). Purchase intent for fashion counterfeit products: Ethical ideologies, ethical judgments, and perceived risks. Clothing and Textiles Research Journal, 24, 297–315. doi: 10.1177/0887302X06293068
  • Han, M. H., Lee, S. H., & Hwang, I. S. (1996). A consumer oriented study of market pioneering advantages. Journal of Consumer Studies, 7, 127–145.
  • Hellofs, L. L., & Jacobson, R. (1999). Market share and customers’ perceptions of quality: When can firms grow their way to higher versus lower quality? Journal of Marketing, 63(1), 16–25. doi: 10.2307/1251998
  • Kervyn, N., Chan, E., Malone, C., Korpusik, A., & Ybarra, O. (2014). Not all disasters are equal in the public's eye: The negativity effect on warmth in brand perception. Social Cognition, 32, 256–275. doi: 10.1521/soco.2014.32.3.256
  • Kervyn, N., Fiske, S. T., & Malone, C. (2012). Brands as intentional agents framework: How perceived intentions and ability can map brand perception. Journal of Consumer Psychology, 22, 166–176. doi: 10.1016/j.jcps.2011.09.006
  • Kim, H. J., & Karpova, E. (2010). Consumer attitudes toward fashion counterfeits: Application of the theory of planned behavior. Clothing and Textiles Research Journal, 28, 79–94. doi: 10.1177/0887302X09332513
  • Lee, J. H., & Lee, J. H. (2013). The influence of fashion company’s CSR on consumer’s purchase intention – based on the mediating effect of ethical consumerism. Journal of Marketing Management Research, 18(3), 1–28.
  • Nia, A., & Zaichkowsky, J. L. (2000). Do counterfeits devalue the ownership of luxury brands? Journal of Product and Brand Management, 9, 485–497. doi: 10.1108/10610420010351402
  • Oliver, R. L. (1980). A cognitive model of the antecedents and consequences of satisfaction decisions. Journal of Marketing Research, 17, 460–469. doi: 10.2307/3150499
  • Organisation for Economic Co-operation and Development. (2009). Magnitude of counterfeiting and piracy of tangible products: An update. Retrieved from http://www.oecd.org/industry/ind/44088872.pdf
  • Paharia, N., Keinan, A., Avery, J., & Schor, J. B. (2011). The underdog effect: The marketing of disadvantage and determination through brand biography. Journal of Consumer Research, 37, 775–790. doi: 10.1086/656219
  • Park, H. J., & Jeon, K. S. (2006). Determinants of purchasing counterfeit luxury brands. Journal of the Korean Society of Clothing and Textiles, 30, 286–295.
  • Penz, E., & Stöttinger, B. (2008). Corporate image and product similarity – assessing major demand drivers for counterfeits in a multi-country study. Psychology and Marketing, 25, 352–381. doi: 10.1002/mar.20213
  • Phau, I., & Teah, M. (2009). Devil wears (counterfeit) Prada: A study of antecedents and outcomes of attitudes towards counterfeits of luxury brands. Journal of Consumer Marketing, 26, 15–27. doi: 10.1108/07363760910927019
  • Robinson, W. T., & Fornell, C. (1985). Sources of market pioneer advantages in consumer goods industries. Journal of Marketing Research, 22, 305–317. doi: 10.2307/3151427
  • Shoham, A., Ruvio, A., & Davidow, M. (2008). (Un)ethical consumer behavior: Robin Hoods of plain hoods? Journal of Consumer Marketing, 25, 200–210. doi: 10.1108/07363760810882399
  • Tom, G., Garibaldi, B., Zeng, Y., & Pilcher, J. (1998). Consumer demand for counterfeit goods. Psychology and Marketing, 15(5), 405–421. doi: 10.1002/(SICI)1520-6793(199808)15:5<405::AID-MAR1>3.0.CO;2-B
  • U.S. Department of Homeland Security. (2015). Intellectual property rights seizure statistics fiscal year 2014. Retrieved from http://www.cbp.gov/sites/default/files/documents/2014%20IPR%20Stats.pdf
  • Wee, C. H., Ta, S. J., & Cheok, K. H. (1995). Non-price determinants of intention to purchase counterfeit goods: An exploratory study. International Marketing Review, 12, 19–46. doi: 10.1108/02651339510102949
  • Wojciszke, B., Bazinska, R., & Jaworski, M. (1998). On the dominance of moral categories in impression formation. Personality and Social Psychology Bulletin, 24, 1251–1263. doi: 10.1177/01461672982412001
  • Woodruff, R. B., Cadotte, E. R., & Jenkins, R. L. (1983). Modeling consumer satisfaction processes using experience-based norms. Journal of Marketing Research, 20, 296–304. doi: 10.2307/3151833
  • Yoon, K. K. (2013). The differential effects of design-based trivial features on consumer response interaction of brand typicality, attributes alignability, consumer’s aesthetic seeking tendency. Advertising Research, 98, 5–42.
  • Yoo, J. M. (2011). The impact of counterfeiting on the consumers’ attitude toward luxury brand -comparison study between genuine-item consumers vs. counterfeit-item consumers-. Journal of Consumer Studies, 22, 113–137.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.