867
Views
0
CrossRef citations to date
0
Altmetric
Articles

Country-of-origin effects in celebrity endorsements: the case of China

&
Pages 205-217 | Received 15 Dec 2020, Accepted 15 Mar 2021, Published online: 30 Mar 2021

References

  • Akram, A., Merunka, D., & Shakaib Akram, M. (2011). Perceived brand globalness in emerging markets and the moderating role of consumer ethnocentrism. International Journal of Emerging Markets, 6(4), 291–303. doi:10.1108/17468801111170329
  • Albert, N., Ambroise, L., & Valette-Florence, P. (2017). Consumer, brand, celebrity: Which congruency produces effective celebrity endorsements? Journal of Business Research, 81, 96–106. doi:10.1016/j.jbusres.2017.08.002
  • Anderson, J. C., & Gerbing, D. W. (1988). Structural equation modeling in practice: A review and recommended two-step approach. Psychological Bulletin, 103(3), 411–423.
  • Apaolaza, V., Hartmann, P., Barrutia, J., Echebarria, C., & He, J. (2014). Choosing celebrity endorsers for advertising campaigns in cosmopolitan China: Does their ethnicity matter? South African Journal of Business Management, 45(3), 45–55.
  • Balabanis, G., & Siamagka, N.-T. (2017). Inconsistencies in the behavioural effects of consumer ethnocentrism: The role of brand, product category and country of origin. International Marketing Review, 34(2), 166–182. doi:10.1108/IMR-03-2015-0057
  • Baughn, C. C., & Yaprak, A. (1993). Mapping country of origin research: Recent developments and emerging avenues. In N. G. Papadopoulos & L. A. Heslop (Eds.). Product-country images: Impact and role in international marketing, (pp. 89–115). New York: International Business Press.
  • Bilkey, W. J., & Nes, E. (1982). Country-of-origin effects on product evaluations. Journal of International Business Studies, 13(1), 89–100.
  • Chan, K., Ng, Y. L., & Luk, E. K. (2013). Impact of celebrity endorsement in advertising on brand image among Chinese adolescents. Young Consumers, 14(2), 167–179. doi:10.1108/17473611311325564
  • Chao, P., Wührer, G., & Werani, T. (2005). Celebrity and foreign brand name as moderators of country-of-origin effects. International Journal of Advertising, 24(2), 173–192. doi:10.1080/02650487.2005.11072913
  • Chase, S. (2008). Meet Liu Xiang, the most famous athlete in China. Retrieved September 10, from https://sports.yahoo.com/blogs/olympics-fourth-place-medal/meet-liu-xiang-most-famous-athlete-china–olympics.html
  • Choi, S. M., & Rifon, N. J. (2012). It is a match: The impact of congruence between celebrity image and consumer ideal self on endorsement effectiveness. Psychology & Marketing, 29(9), 639–650. doi:10.1002/mar.20550
  • Cui, G., & Yang, X. (2009). Responses of Chinese consumers to sex appeals in international advertising: A test of congruency theory. Journal of Global Marketing, 22(3), 229–245.
  • Deloitte. (2013). China's consumer markets: A closing window of opportunity. Deloitte. Retrieved September 1, from https://www2.deloitte.com/content/dam/Deloitte/global/Documents/Consumer-Business/gx-cb-China-consumer-markets-2013.pdf
  • Desmarais, F. (2014). Global issues in selecting athlete endorsers for national markets: A macroinvestigation. Journal of Global Marketing, 27(5), 308–328.
  • Dickson, M. A., Lennon, S. J., Montalto, C. P., Shen, D., & Zhang, L. (2004). Chinese consumer market segments for foreign apparel products. Journal of Consumer Marketing, 21(5), 301–317. doi:10.1108/07363760410549131
  • Ding, Q. S. (2017). Chinese products for Chinese people? Consumer ethnocentrism in China. International Journal of Retail & Distribution Management, 45(5), 550–564. doi:10.1108/IJRDM-11-2016-0212
  • Dom, S. M. S. M., Binti Ramli, H. S., Chin, A. L. L., & Fern, T. T. (2016). Determinants of the effectiveness of celebrity endorsement in advertisement. The Journal of Developing Areas, 50(5), 525–535.
  • Du, D. (2016). No doubt: Kobe's No. 1 in China. Retrieved October 6, from https://www.espn.com/nba/story/_/id/15833269/nba-kobe-bryant-remains-no-1-athlete-china-ahead-messi-ronaldo-lebron-james
  • Dwivedi, A., Johnson, L. W., & McDonald, R. E. (2015). Celebrity endorsement, self-brand connection and consumer-based brand equity. Journal of Product & Brand Management, 24(5), 449–461. doi:10.1108/JPBM-10-2014-0722
  • Erdogan, B. Z. (1999). Celebrity endorsement: A literature review. Journal of Marketing Management, 15(4), 291–314. doi:10.1362/026725799784870379
  • Erdogan, B. Z., Baker, M. J., & Tagg, S. (2001). Selecting celebrity endorsers: The practitioner's perspective. Journal of Advertising Research, 41(3), 39–48. doi:10.2501/jar-41-3-39-48
  • Fan, Y. (2000). A classification of Chinese culture. Cross Cultural Management: An International Journal, 7(2), 3–10.
  • Frith, K. T., Cheng, H., & Shaw, P. (2004). Race and beauty: A comparison of Asian and Western models in women’s magazine advertisements. Sex Roles, 50(1-2), 53–61.
  • Gonzalez-Rodriguez, A. (2017). Cotton, running and celebrities, the secret sauce to China's activewear explosive growth. Retrieved October 10, from fashionunited.com
  • Ha-Brookshire, J. E. (2012). Country of parts, country of manufacturing, and country of origin: Consumer purchase preferences and the impact of perceived prices. Clothing and Textiles Research Journal, 30(1), 19–34.
  • Han, C. M., & Guo, C. (2018). How consumer ethnocentrism (CET), ethnocentric marketing, and consumer individualism affect ethnocentric behavior in China. Journal of Global Marketing, 31(5), 324–338.
  • Henninger, C. E., Alevizou, P. J., Tan, J., Huang, Q., & Ryding, D. (2017). Consumption strategies and motivations of Chinese consumers: The case of UK sustainable luxury fashion. Journal of Fashion Marketing and Management: An International Journal, 21(3), 419–434. doi:10.1108/JFMM-05-2017-0046
  • Hofstede, G. (1984). The cultural relativity of the quality of life concept. The Academy of Management Review, 9(3), 389–398. Retrieved from http://www.jstor.org/stable/258280
  • Huddleston, P., Good, L. K., & Stoel, L. (2001). Consumer ethnocentrism, product necessity and Polish consumers’ perceptions of quality. International Journal of Retail & Distribution Management, 29(5), 236–246. doi:10.1108/09590550110390896
  • Hung, K., Chan, K. W., & Tse, C. H. (2011). Assessing celebrity endorsement effects in China: A consumer-celebrity relational approach. Journal of Advertising Research, 51(4), 608–623. doi:10.2501/jar-51-4-608-623
  • Kamins, M. A., & Gupta, K. (1994). Congruence between spokesperson and product type: A matchup hypothesis perspective. Psychology and Marketing, 11(6), 569–586. doi:10.1002/mar.4220110605
  • Kaynak, E., Kucukemiroglu, O., & Hyder, A. S. (2000). Consumers’ country-of-origin (COO) perceptions of imported products in a homogenous less-developed country. European Journal of Marketing, 34(9/10), 1221–1241. doi:10.1108/03090560010342610
  • Kim, S. S., Wang, K.-C., & Ahn, T. H. (2013). Which endorser and content are most influential in Korean restaurant promotions? International Journal of Hospitality Management, 33, 208–218.
  • Klein, J. G., Ettenson, R., & Krishnan, B. C. (2006). Extending the construct of consumer ethnocentrism: When foreign products are preferred. International Marketing Review, 23(3), 304–321. doi:10.1108/02651330610670460
  • Liu, Y., Tao, W., & Tsai, W.-H. S. (2017). Global versus local consumer culture positioning in a transitional market: Understanding the influence of consumer nationalism. International Journal of Strategic Communication, 11(4), 344–360. doi:10.1080/1553118X.2017.1339040
  • Lu, J., & Xu, Y. (2015). Chinese young consumers’ brand loyalty toward sportswear products: A perspective of self-congruity. Journal of Product & Brand Management, 24(4), 365–376. doi:10.1108/JPBM-05-2014-0593
  • Madden, N. (2004). Study: Chinese youth aren’t patriotic purchasers. Advertising Age, 75(1), 6.
  • Magnini, V. P., Honeycutt, E. D., & Cross, A. M. (2008). Understanding the use of celebrity endorsers for hospitality firms. Journal of Vacation Marketing, 14(1), 57–69. doi:10.1177/1356766707084219
  • Market Me China. (2015, December 14). The impact of celebrity endorsements when marketing to China. Retrieved October 6, from https://www.marketmechina.com/the-impact-of-celebrity-endorsements-when-marketing-to-china/
  • McCormick, K. (2016). Celebrity endorsements: Influence of a product-endorser match on Millennials attitudes and purchase intentions. Journal of Retailing and Consumer Services, 32, 39–45. doi:10.1016/j.jretconser.2016.05.012
  • McCracken, G. (1989). Who is the celebrity endorser? Cultural foundations of the endorsement process. Journal of Consumer Research, 16(3), 310–321. doi:10.1086/209217
  • McDaniel, S. R., & Heald, G. R. (2000). Young consumers’ responses to event sponsorship advertisements of unhealthy products: Implications of schema-triggered affect theory. Sport Management Review, 3(2), 163–184.
  • Miciak, A. R., & Shanklin, W. L. (1994). Choosing celebrity endorsers. Marketing Management, 3(3), 50.
  • Misra, S., & Beatty, S. E. (1990). Celebrity spokesperson and brand congruence: An assessment of recall and affect. Journal of Business Research, 21(2), 159–173. doi:10.1016/0148-2963(90)90050-N
  • Nunnally, J. C. (1978). Psychometric theory (2nd ed.). New York: McGraw-Hill.
  • O'Connell, L. (2020, April 29). Projected development of the global sports apparel market revenue 2019–2025. Statista. Retrieved August 16, from https://www.statista.com/statistics/412667/global-sports-apparel-market-projected-development/
  • Ohanian, R. (1990). Construction and validation of a scale to measure celebrity endorsers’ perceived expertise, trustworthiness, and attractiveness. Journal of Advertising, 19(3), 39–52. doi:10.1080/00913367.1990.10673191
  • Parker, R. S., Haytko, D. L., & Hermans, C. M. (2011). Ethnocentrism and its effect on the Chinese consumer: A threat to foreign goods? Journal of Global Marketing, 24(1), 4–17.
  • Phau, I., & Prendergast, G. (2000). Conceptualizing the country of origin of brand. Journal of Marketing Communications, 6(3), 159–170.
  • Podoshen, J. S., Li, L., & Zhang, J. (2011). Materialism and conspicuous consumption in China: A cross-cultural examination. International Journal of Consumer Studies, 35(1), 17–25. doi:10.1111/j.1470-6431.2010.00930.x
  • Pornpitakpan, C. (2003). Validation of the celebrity endorsers’ credibility scale: Evidence from Asians. Journal of Marketing Management, 19(1-2), 179–195.
  • Rao, A. R., & Monroe, K. B. (1989). The effect of price, brand name, and store name on buyers’ perceptions of product quality: An integrative review. Journal of Marketing Research, 26(3), 351–357. doi:10.2307/3172907
  • Reierson, C. C. (1967). Attitude changes toward foreign products. Journal of Marketing Research, 4(4), 385–387.
  • Research and Markets. (2018). Global sportswear (apparel, footwear) market 2018–2023. Retrieved September 10, from https://www.researchandmarkets.com/reports/4541095/global-sportswear-market-by-type-apparel
  • Roy, S., & Bagdare, S. (2015). The role of country of origin in celebrity endorsements: Integrating effects of brand familiarity. Journal of Global Marketing, 28(3-5), 133–151. doi:10.1080/08911762.2015.1073413
  • Samiee, S. (1994). Customer evaluation of products in a global market. Journal of International Business Studies, 25(3), 579–604.
  • Schaefer, A. D., Parker, R. S., & Kent, J. L. (2010). A comparison of American and Chinese consumers’ attitudes toward athlete celebrity endorsers. Journal of Sport Administration and Supervision, 2(1), 31–40.
  • Schmitt, B. H., & Pan, Y. (1994). Managing corporate and brand identities in the Asia-Pacific region. California Management Review, 36(4), 32. Retrieved from https://login.libproxy.uncg.edu/login?url=https://search.proquest.com/docview/216141816?accountid=14604http://uncg.on.worldcat.org/atoztitles/link?sid=ProQ:&issn=00081256&volume=36&issue=4&title=California+Management+Review&spage=32&date=1994-07-01&atitle=Managing+corporate+and+brand+identities+in+the+Asia-Pacific+region&au=Schmitt%2C+Bernd+H%3BPan%2C+Yigang&id=
  • Shimp, T. A., & Sharma, S. (1987). Consumer ethnocentrism: Construction and validation of the CETSCALE. Journal of Marketing Research, 24(3), 280–289. doi:10.2307/3151638
  • Supphellen, M., & Grønhaug, K. (2003). Building foreign brand personalities in Russia: The moderating effect of consumer ethnocentrism. International Journal of Advertising, 22(2), 203–226. doi:10.1080/02650487.2003.11072849
  • The Boston Consulting Group. (2008, October 1). Foreign or local brands in China? The Boston Consulting Group. Retrieved from https://image-src.bcg.com/Images/BCG_Foreign_or_Local_Brands_China_Jun_2008_ENG_tcm55-161901.pdf
  • Till, B. D., & Busler, M. (2000). The matchup hypothesis: Physical attractiveness, expertise, and the role of fit on brand attitude, purchase intent and brand beliefs. Journal of Advertising, 29(3), 1–13.
  • Tong, X., & Hawley, J. M. (2009). Measuring customer-based brand equity: Empirical evidence from the sportswear market in China. Journal of Product & Brand Management, 18(4), 262–271.
  • Tong, X., & Li, C. (2013). Impact of brand personality and consumer ethnocentrism in China’s sportswear market. Asia Pacific Journal of Marketing and Logistics, 25(3), 491–509. doi:10.1108/APJML-08-2012-0081
  • Tuchman, R. (2017). The rise of China's sports economy. Retrieved September 10, from https://www.forbes.com/sites/roberttuchman/2017/08/04/the-rise-of-chinas-sports-economy/#377aec7e4a22
  • Um, N.-H. (2018). What affects the effectiveness of celebrity endorsement? Impact of interplay among congruence, identification, and attribution. Journal of Marketing Communications, 24(7), 746–759. doi:10.1080/13527266.2017.1367955
  • Venkatesh, A., & Swamy, S. (1994). India as an emerging consumer society: A cultural analysis. Research in Consumer Behavior, 7, 193–223.
  • Wang, C. L., & Chen, Z. X. (2004). Consumer ethnocentrism and willingness to buy domestic products in a developing country setting: Testing moderating effects. Journal of Consumer Marketing, 21(6), 391–400. doi:10.1108/07363760410558663
  • Wang, C., Siu, N. Y. M., & Hui, A. S. Y. (2004). Consumer decision-making styles on domestic and imported brand clothing. European Journal of Marketing, 38(1/2), 239–252.
  • Wang, H. C., & Doong, H. S. (2010). Argument form and spokesperson type: The recommendation strategy of virtual salespersons. International Journal of Information Management, 30(6), 493–501.
  • White, D. W., Goddard, L., & Wilbur, N. (2009). The effects of negative information transference in the celebrity endorsement relationship. International Journal of Retail & Distribution Management, 37(4), 322–335.
  • Wu, J., Zhu, N., & Dai, Q. (2010). Consumer ethnocentrism, product attitudes and purchase intentions of domestic products in China. EBM, Chengdu, China, 2262–2265.
  • Xu, X. (2006). Modernizing China in the Olympic spotlight: China's national identity and the 2008 Beijing Olympiad. The Sociological Review, 54(2_suppl), 90–107. doi:10.1111/j.1467-954X.2006.00655.x
  • Yau, O. H. (1988). Chinese cultural values: Their dimensions and marketing implications. European Journal of Marketing, 22(5), 44–57.
  • Zajonc, R. B. (1968). Attitudinal effects of mere exposure. Journal of Personality and Social Psychology, 9(2, Pt.2), 1–27. doi:10.1037/h0025848
  • Zhuang, G., Wang, X., Zhou, L., & Zhou, N. (2008). Asymmetric effects of brand origin confusion. International Marketing Review, 25(4), 441.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.