559
Views
15
CrossRef citations to date
0
Altmetric
ARTICLES

Beyond Description: Converting Web Site Usage Statistics into Concrete Site Improvement Ideas

&
Pages 37-54 | Received 19 Oct 2009, Accepted 18 Nov 2009, Published online: 26 Feb 2010

REFERENCES

  • Asunka , Stephen , Soo , Chae Hui , Hughes , Brian and Natriello , Gary . 2009 . Understanding academic information seeking habits through analysis of Web server log files: The case of the Teachers College Library Website . Journal of Academic Librarianship , 35 ( 1 ) : 33 – 45 .
  • Black , Elizabeth L. 2009 . Web analytics: A picture of the academic library Web site user . Journal of Web Librarianship , 3 ( 1 ) : 3 – 14 .
  • Breeding , Marshall . 2005 . Analyzing Web server logs to improve a site's usage . Computers in Libraries , 25 ( 9 ) : 26 – 29 .
  • Burby , Jason and Atchison , Shane . 2007 . Actionable Web analytics: Using data to make smart business decisions , Indianapolis, IN : Wiley .
  • Cohen , Laura B. 2003a . A two-tiered model for analyzing library Website usage statistics, part 1: Web server logs . portal: Libraries and the Academy , 3 ( 2 ) : 315 – 326 .
  • Cohen , Laura B. 2003b . A two-tiered model for analyzing library Website usage statistics, part 2: Log file analysis . portal: Libraries and the Academy , 3 ( 3 ) : 517 – 526 .
  • Coombs , Karen A. 2005 . Using Web server logs to track users through the electronic forest . Computers in Libraries , 25 ( 1 ) : 16 – 20 .
  • Dowling , Thomas . 2001 . Lies, damned lies, and Web logs . Library Journal , 126 ( 7 ) : 34 – 35 . [Net Connect, Supplement, Spring 2001.]
  • Fang , Wei . 2007 . Using Google Analytics for improving library Website content and design: A case study . Library Philosophy and Practice , 9 ( 3 ) : 1 – 17 .
  • Ghaphery , Jimmy . 2005 . Too quick? Log analysis of quick links from an academic library Website . OCLC Systems and Services , 21 ( 3 ) : 148 – 155 .
  • Google . 2009a . “ Google Analytics ” . http://www.google.com/analytics/ (accessed July 1, 2009)
  • Google . 2009b . “ Google Analytics terms of service ” . http://www.google.com/analytics/tos.html (accessed November 24, 2009)
  • Google . 2009c . “ How does Google Analytics work? ” . http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55539 (accessed November 23, 2009)
  • Guenther , Kim . 2001 . Know thy remote users . Computers in Libraries , 21 ( 4 ) : 52
  • Huntington , Paul and Nicholas , David . 2006 . Improving the relevance of Web menus using search logs: A BBCi case study . Aslib Proceedings: New Information Perspectives , 58 ( 1/2 ) : 118 – 128 .
  • Huntington , Paul , Nicholas , David and Jamali , Hamid R. 2007 . Site navigation and its impact on the content viewed by the virtual scholar: A deep log analysis . Journal of Information Science , 33 ( 5 ) : 598 – 610 .
  • Kuniavsky , Mike . 2003 . Observing the user experience: A practitioner's guide , San Francisco : Morgan Kaufmann .
  • Mariner , Vince . 2002 . Logging usability . Library Journal , 127 ( 1 ) : 30 – 31 . [Net Connect, Supplement, Winter 2002.]
  • Nielsen , Jakob . 2001 . First rule of usability? Don't listen to users . Jakob Nielsen's Alertbox , http://www.useit.com/alertbox/20010805.html (accessed October 16, 2009)
  • Nielsen , Jakob . 2008 . Site map usability . Jakob Nielsen's Alertbox , http://www.useit.com/alertbox/sitemaps.html (accessed October 2, 2009)
  • Sen , Arun , Dacin , Peter A. and Pattichis , Christos . 2006 . Current trends in Web data analysis . Communications of the ACM , 49 ( 11 ) : 85 – 91 .
  • Waisberg , Daniel and Kaushik , Avinash . 2009 . Web analytics 2.0: Empowering customer centricity . The Original Search Engine Marketing Journal , 2 ( 1 ) http://www.semj.org/documents/webanalytics2.0_SEMJvol2.pdf (accessed December 1, 2009)
  • Whang , Michael . 2007 . Measuring the success of the academic library Website using banner advertisements and Web conversion rates: A case study . Journal of Web Librarianship , 1 ( 1 ) : 93 – 108 .
  • Wiggins , Andrea . 2007 . Data-driven design: Using Web analytics to validate heuristics . Bulletin of the American Society for Information Science and Technology , 33 ( 5 ) : 20 – 24 .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.