REFERENCES
- Asunka , Stephen , Soo , Chae Hui , Hughes , Brian and Natriello , Gary . 2009 . Understanding academic information seeking habits through analysis of Web server log files: The case of the Teachers College Library Website . Journal of Academic Librarianship , 35 ( 1 ) : 33 – 45 .
- Black , Elizabeth L. 2009 . Web analytics: A picture of the academic library Web site user . Journal of Web Librarianship , 3 ( 1 ) : 3 – 14 .
- Breeding , Marshall . 2005 . Analyzing Web server logs to improve a site's usage . Computers in Libraries , 25 ( 9 ) : 26 – 29 .
- Burby , Jason and Atchison , Shane . 2007 . Actionable Web analytics: Using data to make smart business decisions , Indianapolis, IN : Wiley .
- Cohen , Laura B. 2003a . A two-tiered model for analyzing library Website usage statistics, part 1: Web server logs . portal: Libraries and the Academy , 3 ( 2 ) : 315 – 326 .
- Cohen , Laura B. 2003b . A two-tiered model for analyzing library Website usage statistics, part 2: Log file analysis . portal: Libraries and the Academy , 3 ( 3 ) : 517 – 526 .
- Coombs , Karen A. 2005 . Using Web server logs to track users through the electronic forest . Computers in Libraries , 25 ( 1 ) : 16 – 20 .
- Dowling , Thomas . 2001 . Lies, damned lies, and Web logs . Library Journal , 126 ( 7 ) : 34 – 35 . [Net Connect, Supplement, Spring 2001.]
- Fang , Wei . 2007 . Using Google Analytics for improving library Website content and design: A case study . Library Philosophy and Practice , 9 ( 3 ) : 1 – 17 .
- Ghaphery , Jimmy . 2005 . Too quick? Log analysis of quick links from an academic library Website . OCLC Systems and Services , 21 ( 3 ) : 148 – 155 .
- Google . 2009a . “ Google Analytics ” . http://www.google.com/analytics/ (accessed July 1, 2009)
- Google . 2009b . “ Google Analytics terms of service ” . http://www.google.com/analytics/tos.html (accessed November 24, 2009)
- Google . 2009c . “ How does Google Analytics work? ” . http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55539 (accessed November 23, 2009)
- Guenther , Kim . 2001 . Know thy remote users . Computers in Libraries , 21 ( 4 ) : 52
- Huntington , Paul and Nicholas , David . 2006 . Improving the relevance of Web menus using search logs: A BBCi case study . Aslib Proceedings: New Information Perspectives , 58 ( 1/2 ) : 118 – 128 .
- Huntington , Paul , Nicholas , David and Jamali , Hamid R. 2007 . Site navigation and its impact on the content viewed by the virtual scholar: A deep log analysis . Journal of Information Science , 33 ( 5 ) : 598 – 610 .
- Kuniavsky , Mike . 2003 . Observing the user experience: A practitioner's guide , San Francisco : Morgan Kaufmann .
- Mariner , Vince . 2002 . Logging usability . Library Journal , 127 ( 1 ) : 30 – 31 . [Net Connect, Supplement, Winter 2002.]
- Nielsen , Jakob . 2001 . First rule of usability? Don't listen to users . Jakob Nielsen's Alertbox , http://www.useit.com/alertbox/20010805.html (accessed October 16, 2009)
- Nielsen , Jakob . 2008 . Site map usability . Jakob Nielsen's Alertbox , http://www.useit.com/alertbox/sitemaps.html (accessed October 2, 2009)
- Sen , Arun , Dacin , Peter A. and Pattichis , Christos . 2006 . Current trends in Web data analysis . Communications of the ACM , 49 ( 11 ) : 85 – 91 .
- Waisberg , Daniel and Kaushik , Avinash . 2009 . Web analytics 2.0: Empowering customer centricity . The Original Search Engine Marketing Journal , 2 ( 1 ) http://www.semj.org/documents/webanalytics2.0_SEMJvol2.pdf (accessed December 1, 2009)
- Whang , Michael . 2007 . Measuring the success of the academic library Website using banner advertisements and Web conversion rates: A case study . Journal of Web Librarianship , 1 ( 1 ) : 93 – 108 .
- Wiggins , Andrea . 2007 . Data-driven design: Using Web analytics to validate heuristics . Bulletin of the American Society for Information Science and Technology , 33 ( 5 ) : 20 – 24 .