References
- Alvarado-Herrera, A., Bigne, E., Aldas-Manzano, J., & Curras-Perez, R. (2017). A scale for measuring consumer perceptions of corporate social responsibility following the sustainable development paradigm. Journal of Business Ethics, 140(2), 243–262. https://doi.org/10.1007/s10551-015-2654-9
- Aydin, G. (2020). Social media engagement and organic post effectiveness: A roadmap for increasing the effectiveness of social media use in hospitality industry. Journal of Hospitality Marketing & Management, 29(1), 1–21. https://doi.org/10.1080/19368623.2019.1588824
- Baek, T. H., Yoon, S., Kim, S., & Kim, Y. (2019). Social exclusion influences on the effectiveness of altruistic versus egoistic appeals in charitable advertising. Marketing Letters, 30(1), 75–90. https://doi.org/10.1007/s11002-019-09481-z
- Ban, Z. (2016). Delineating responsibility, decisions and compromises: A frame analysis of the fast food industry’s online CSR communication. Journal of Applied Communication Research, 44(3), 296–315. https://doi.org/10.1080/00909882.2016.1192290
- Bolton, L. E., & Mattila, A. S. (2015). How does corporate social responsibility affect consumer response to service failure in buyer-seller relationships? Journal of Retailing, 91(1), 140–153. https://doi.org/10.1016/j.jretai.2014.10.001
- Campbell, J. L. (2007). Why would corporations behave in socially responsible ways? Institutional theory of corporate social responsibility. Academy of Management Review, 32(3), 946–967. https://doi.org/10.5465/amr.2007.25275684
- Carroll, A. B. (1991). The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders. Business Horizons, 34(4), 39–48. https://doi.org/10.1016/0007-6813(91)90005-G
- Carroll, A. B. (1999). Corporate social responsibility: Evolution of a definitional construct. Business and Society, 38(3), 268–295. https://doi.org/10.1177/000765039903800303
- Chen, X., Huang, R., Yang, Z., & Dube, L. (2018). CSR types and the moderating role of corporate competence. European Journal of Marketing, 52(7/8), 1358–1386. https://doi.org/10.1108/EJM-12-2016-0702
- Cohen, J. (1960). A coefficient of agreement for nominal scales. Educational and Psychological Measurement, 20(1), 37–46. https://doi.org/10.1177/001316446002000104
- Currás‐Pérez, R., Dolz‐Dolz, C., Miquel‐Romero, M. J., & Sánchez‐García, I. (2018). How social, environmental, and economic CSR affects consumer‐perceived value: Does perceived consumer effectiveness make a difference? Corporate Social Responsibility and Environmental Management, 25(5), 733–747. https://doi.org/10.1002/csr.1490
- D’Acunto, D., Tuan, A., Dalli, D., Viglia, G., & Okumus, F. (2020). Do consumers care about CSR in their online reviews? An empirical analysis. International Journal of Hospitality Management, 85, 102342. https://doi.org/10.1016/j.ijhm.2019.102342
- de Silva, T. M. (2019). Building relationships through customer engagement in Facebook brand pages. Marketing Intelligence & Planning, 38(6), 713–729. https://doi.org/10.1108/MIP-02-2019-0085
- Deng, X., & Xu, Y. (2017). Consumers’ responses to corporate social responsibility initiatives: The mediating role of consumer-company identification. Journal of Business Ethics, 142(3), 515–526. https://doi.org/10.1007/s10551-015-2742-x
- Drexhage, J., & Murphy, D. (2010). Sustainable development: from Brundtland to Rio 2012. Background paper for the high level panel on global sustainability. United Nations.
- Du, S., Bhattacharya, C. B., & Sen, S. (2010). Maximizing business returns to corporate social responsibility (CSR): The role of CSR communication. International Journal of Management Reviews, 12(1), 8–19. https://doi.org/10.1111/j.1468-2370.2009.00276.x
- eMarketer. (2018). Demographic profile of US Facebook Users, 2018. Retrieved from https://www.emarketer.com/chart/216523/demographic-profile-of-us-facebook-users-2018-of-social-network-users-each-group
- Gao, Y., & Mattila, A. S. (2014). Improving consumer satisfaction in green hotels: The roles of perceived warmth, perceived competence, and CSR motive. International Journal of Hospitality Management, 42, 20–31. https://doi.org/10.1016/j.ijhm.2014.06.003
- Gruen, T. W., Osmonbekov, T., & Czaplewski, A. J. (2006). eWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty. Journal of Business Research, 59(4), 449–456. https://doi.org/10.1016/j.jbusres.2005.10.004
- Gruss, R., Kim, E., & Abrahams, A. (2020). Engaging restaurant customers on Facebook: The power of belongingness appeals on social media. Journal of Hospitality & Tourism Research, 44(2), 201–228. https://doi.org/10.1177/1096348019892071
- Gursoy, D., Boğan, E., Dedeoğlu, B. B., & Çalışkan, C. (2019). Residents’ perceptions of hotels’ corporate social responsibility initiatives and its impact on residents’ sentiments to community and support for additional tourism development. Journal of Hospitality and Tourism Management, 39, 117–128. https://doi.org/10.1016/j.jhtm.2019.03.005
- Hanks, L., Line, N. D., & Mattila, A. S. (2016). The impact of self-service technology and the presence of others on cause-related marketing programs in restaurants. Journal of Hospitality Marketing & Management, 25(5), 547–562. https://doi.org/10.1080/19368623.2015.1046536
- Israeli, A. A., Lee, S. A., & Karpinski, A. C. (2017). Investigating the dynamics and the content of customers’ social media reporting after a restaurant service failure. Journal of Hospitality Marketing & Management, 26(6), 606–626. https://doi.org/10.1080/19368623.2017.1281193
- Jaccard, J. (1998). Interaction effects in factorial analysis of variance. Sage.
- Joo, S., Miller, E. G., & Fink, J. S. (2019). Consumer evaluations of CSR authenticity: Development and validation of a multidimensional CSR authenticity scale. Journal of Business Research, 98, 236–249. https://doi.org/10.1016/j.jbusres.2019.01.060
- Jung, S., Kim, J. H., Kang, K. H., & Kim, B. (2018). Internationalization and corporate social responsibility in the restaurant industry: Risk perspective. Journal of Sustainable Tourism, 26(7), 1–19. https://doi.org/10.1080/09669582.2017.1421201
- Kabadayi, S., & Price, K. (2014). Consumer-brand engagement on Facebook: Liking and commenting behaviors. Journal of Research in Interactive Marketing, 8(3), 203–223. https://doi.org/10.1108/JRIM-12-2013-0081
- Kim, B., Yoo, M. M., & Yang, W. (2020). Online engagement among restaurant customers: The importance of enhancing flow for social media users. Journal of Hospitality & Tourism Research, 44(2), 252–277. https://doi.org/10.1177/1096348019887202
- Kim, E., & Ham, S. (2016). Restaurants’ disclosure of nutritional information as a corporate social responsibility initiative: Customers’ attitudinal and behavioral responses. International Journal of Hospitality Management, 55, 96–106. https://doi.org/10.1016/j.ijhm.2016.02.002
- Kim, M., & Kim, Y. (2019). CSR and shareholder value in the restaurant industry: The roles of CSR communication through annual reports. Cornell Hospitality Quarterly, 60(1), 69–76. https://doi.org/10.1177/1938965518777969
- Kim, M., Pennington-Gray, L., & Kim, J. (2020). Corporate social responsibility as a determinant of long-term orientation. The Service Industries Journal, 40(3–4), 243–267. https://doi.org/10.1080/02642069.2018.1450871
- Kim, M., & Stepchenkova, S. (2020). Corporate social responsibility authenticity from the perspective of restaurant consumers. The Service Industries Journal, 1–27. Advance onlice publication. https://doi.org/10.1080/02642069.2020.1760249
- Klašnja, M., Barberá, P., Beauchamp, N., Nagler, J., & Tucker, J. (2017). Measuring public opinion with social media data. In The Oxford handbook of polling and survey methods. Oxford, UK: Oxford University Press.
- Kucukusta, D., Perelygina, M., & Lam, W. S. (2019). CSR communication strategies and stakeholder engagement of upscale hotels in social media. International Journal of Contemporary Hospitality Management, 31(5), 2129–2148. https://doi.org/10.1108/IJCHM-06-2018-0484
- Laerd Statistics. (n.d.). Two-way ANOVA. Retrieved April 11, 2020, from https://statistics.laerd.com/premium/spss/twa/two-way-anova-in-spss.php
- Landis, J. R., & Koch, G. G. (1977). The measurement of observer agreement for categorical data. Biometrics, 33(1), 159–174. https://doi.org/10.2307/2529310
- Lee, S. Y., Zhang, W., & Abitbol, A. (2019). What makes CSR communication lead to CSR participation? Testing the mediating effects of CSR associations, CSR credibility, and organization–public relationships. Journal of Business Ethics, 157(2), 413–429. https://doi.org/10.1007/s10551-017-3609-0
- Li, Y., Liu, B., & Huan, T. C. (2019). Renewal or not? Consumer response to a renewed corporate social responsibility strategy: Evidence from the coffee shop industry. Tourism Management, 72, 170–179. https://doi.org/10.1016/j.tourman.2018.10.031
- Lock, I., & Seele, P. (2015). Quantitative content analysis as a method for business ethics research. Business Ethics: A European Review, 24(S1), 24–40. https://doi.org/10.1111/beer.12095
- Maignan, I., & Ferrell, O. C. (2003). Nature of corporate responsibilities: Perspectives from American, French, and German consumers. Journal of Business Research, 56(1), 55–67. https://doi.org/10.1016/S0148-2963(01)00222-3
- Martínez, P., Pérez, A., & Rodríguez Del Bosque, I. (2013). Measuring corporate social responsibility in tourism: Development and validation of an efficient measurement scale in the hospitality industry. Journal of Travel & Tourism Marketing, 30(4), 365–385. https://doi.org/10.1080/10548408.2013.784154
- McDonald’s. (2020). Community. https://www.mcdonalds.com/us/en-us.html
- Mishra, S., & Modi, S. B. (2016). Corporate social responsibility and shareholder wealth: The role of marketing capacity. Journal of Marketing, 80(1), 26–46. https://doi.org/10.1509/jm.15.0013
- Neuendorf, K. A. (2002). The content analysis guidebook. Sage.
- Peloza, J., & Shang, J. (2011). How can corporate social responsibility activities create value for stakeholders? A systemic review. Journal of the Academy of Marketing Science, 39(1), 117–135. https://doi.org/10.1007/s11747-010-0213-6
- Robben. (2019). 50 Digital marketing stats for the restaurant business. https://robbenmedia.com/restaurant-digital-marketing-stats/
- Sashi, C. M., Brynildsen, G., & Bilgihan, A. (2019). Social media, customer engagement and advocacy: An empirical investigation using Twitter data for quick service restaurants. International Journal of Contemporary Hospitality Management, 31(3), 1247–1272. https://doi.org/10.1108/IJCHM-02-2018-0108
- Schamp, C., Heitmann, M., & Katzenstein, R. (2019). Consideration of ethical attributes along the consumer decision-making journey. Journal of the Academy of Marketing Science, 47(2), 328–348. https://doi.org/10.1007/s11747-019-00629-x
- Schultz, F., Castelló, I., & Morsing, M. (2013). The construction of corporate social responsibility in network societies: A communication view. Journal of Business Ethics, 115(4), 681–692. https://doi.org/10.1007/s10551-013-1826-8
- Šerić, M., & Praničević, D. G. (2018). Consumer-generated reviews on social media and brand relationship outcomes in the fast-food chain industry. Journal of Hospitality Marketing & Management, 27(2), 218–238. https://doi.org/10.1080/19368623.2017.1340219
- Serra-Cantallops, A., Peña-Miranda, D. D., Ramón-Cardona, J., & Martorell-Cunill, O. (2018). Progress in research on CSR and the hotel industry (2006-2015). Cornell Hospitality Quarterly, 59(1), 15–38. https://doi.org/10.1177/1938965517719267
- Statista (2018). Corporate social media usage of fortune 500 companies in 2016. https://www.statista.com/statistics/626872/fortune-500-corporate-social-media-usage/
- The Restaurant Business and Technomic Special Report. (2018). Top 250 restaurant ranking. https://www.restaurantbusinessonline.com/top-500-chains
- Tomarken, A. J., & Serlin, R. C. (1986). Comparison of ANOVA alternatives under variance heterogeneity and specific noncentrality structures. Psychological Bulletin, 99(1), 90–99. https://doi.org/10.1037/0033-2909.99.1.90
- Touni, R., Kim, W. G., Choi, H. M., & Ali, M. A. (2020). Antecedents and an outcome of customer engagement with hotel brand community on Facebook. Journal of Hospitality & Tourism Research, 44(2), 278–299. https://doi.org/10.1177/1096348019895555
- Valentine, S., & Fleischman, G. (2008). Ethics programs, perceived corporate social responsibility and job satisfaction. Journal of Business Ethics, 77(2), 159–172. https://doi.org/10.1007/s10551-006-9306-z
- Wen, J., & Song, B. (2017). Corporate ethical branding on YouTube: CSR communication strategies and brand anthropomorphism. Journal of Interactive Advertising, 17(1), 28–40. https://doi.org/10.1080/15252019.2017.1295291
- Yang, F. X., Ren, L., & Lau, V. M. C. (2020). An original sin of casino hotels? Consequences of CSR misfit and the remedies. International Journal of Hospitality Management, 87, 102500. https://doi.org/10.1016/j.ijhm.2020.102500
- Zhang, L., & Hanks, L. (2017). Consumer skepticism towards CSR messages: The joint effects of processing fluency, individuals’ need for cognition and mood. International Journal of Contemporary Hospitality Management, 29(8), 2070–2084. https://doi.org/10.1108/IJCHM-11-2015-0666