677
Views
0
CrossRef citations to date
0
Altmetric
Research Article

Multiple mediating effects in the association between hotels’ eco-label credibility and green WOM behavior

ORCID Icon, ORCID Icon & ORCID Icon

References

  • Abeydeera, L. H. U. W., & Karunasena, G. (2019). Carbon emissions of hotels: The case of the Sri Lankan hotel industry. Buildings, 9(11), 227. https://doi.org/10.3390/buildings9110227
  • Akgunduz, Y., & Eryilmaz, G. (2018). Does turnover intention mediate the effects of job insecurity and co-worker support on social loafing? International Journal of Hospitality Management, 68, 41–49. https://doi.org/10.1016/j.ijhm.2017.09.010
  • Andersson, L., Shivarajan, S., & Blau, G. (2005). Enacting ecological sustainability in the MNC: A test of an adapted value-belief-norm framework. Journal of Business Ethics, 59(3), 295–305. https://doi.org/10.1007/s10551-005-3440-x
  • An, J., Do, D. K. X., Ngo, L. V., & Quan, T. H. M. (2019). Turning brand credibility into positive word-of-mouth: Integrating the signaling and social identity perspectives. Journal of Brand Management, 26(2), 157–175. https://doi.org/10.1057/s41262-018-0118-0
  • Arici, H. E., Saydam, M. B., Sökmen, A., & Cakmakoglu Arici, N. (2024). Corporate social responsibility in hospitality and tourism: A systematic review. The Service Industries Journal, 1–30. https://doi.org/10.1080/02642069.2024.2345299
  • Bamberg, S. (2003). How does environmental concern influence specific environmentally related behaviors? A new answer to an old question. Journal of Environmental Psychology, 23(1), 21–32. https://doi.org/10.1016/S0272-4944(02)00078-6
  • Baumeister, S., & Onkila, T. (2017). An eco-label for the airline industry? Journal of Cleaner Production, 142, 1368–1376. https://doi.org/10.1016/j.jclepro.2016.11.170
  • Bissing‐Olson, M. J., Iyer, A., Fielding, K. S., & Zacher, H. (2013). Relationships between daily affect and pro‐environmental behavior at work: The moderating role of pro‐environmental attitude. Journal of Organizational Behavior, 34(2), 156–175. https://doi.org/10.1002/job.1788
  • Boonsiritomachai, W., & Sud-On, P. (2020). Increasing purchase intention and word-of-mouth through hotel brand awareness. Tourism and Hospitality Management, 26(2), 265–289. https://doi.org/10.20867/thm.26.2.1
  • Chen, M. F. (2020). Selecting environmental psychology theories to predict people’s consumption intention of locally produced organic foods. International Journal of Consumer Studies, 44(5), 455–468. https://doi.org/10.1111/ijcs.12578
  • Chen, H., Bernard, S., & Rahman, I. (2019). Greenwashing in hotels: A structural model of trust and behavioral intentions. Journal of Cleaner Production, 206, 326–335. https://doi.org/10.1016/j.jclepro.2018.09.168
  • Chi, N. T. K. (2021). Understanding the effects of eco-label, eco-brand, and social media on green consumption intention in ecotourism destinations. Journal of Cleaner Production, 321, 128995. https://doi.org/10.1016/j.jclepro.2021.128995
  • Choi, H., Jang, J., & Kandampully, J. (2015). Application of the extended VBN theory to understand consumers’ decisions about green hotels. International Journal of Hospitality Management, 51, 87–95. https://doi.org/10.1016/j.ijhm.2015.08.004
  • Cho, B.-K., Park, J.-Y., & Lee, Y.-K. (2023). Do green practices and green image promote consumers’ participation in social network sites (SNS)? Journal of Hospitality Marketing & Management, 32(5), 631–648. https://doi.org/10.1080/19368623.2023.2191595
  • Choy, M., Cheng, J., & Yu, K. (2021). Evaluating the environmental sustainability strategies of the housekeeping department: The case of an international hotel chain in Hong Kong, China. Tourism Critiques: Practice & Theory, 2(1), 115–132. https://doi.org/10.1108/TRC-01-2021-0001
  • Collier, J. (2020). Applied structural equation modeling using AMOS: Basic to advanced techniques. Routledge.
  • Cortina, J. M. (1993). What is coefficient alpha? An examination of theory and applications. Journal of Applied Psychology, 78(1), 98–104. https://doi.org/10.1037/0021-9010.78.1.98
  • Davari, D., Nosrati, S., & Kim, S. (2024). Do cultural and individual values influence sustainable tourism and pro-environmental behavior? Focusing on Chinese millennials. Journal of Travel & Tourism Marketing, 41(4), 559–577. https://doi.org/10.1080/10548408.2024.2309180
  • Davignon, L. M., Poulin, F., & Denault, A. S. (2022). Organized activities in adolescence and pro‐environmental behaviors in adulthood: The mediating role of pro‐environmental attitudes. Journal of Adolescence, 95(2), 284–295. https://doi.org/10.1002/jad.12113
  • de Barcellos, M. D., Krystallis, A., de Melo Saab, M. S., Kügler, J. O., & Grunert, K. G. (2011). Investigating the gap between citizens’ sustainability attitudes and food purchasing behaviour: Empirical evidence from Brazilian pork consumers. International Journal of Consumer Studies, 35(4), 391–402. https://doi.org/10.1111/j.1470-6431.2010.00978.x
  • Dietz, T., Stern, P. C., & Guagnano, G. A. (1998). Social structural and social psychological bases of environmental concern. Environment and Behavior, 30(4), 450–471. https://doi.org/10.1177/001391659803000402
  • Dowell, D., Garrod, B., & Turner, J. (2019). Understanding value creation and word-of-mouth behaviour at cultural events. The Service Industries Journal, 39(7–8), 498–518. https://doi.org/10.1080/02642069.2019.1568997
  • Echegaray, F., & Hansstein, F. V. (2017). Assessing the intention-behavior gap in electronic waste recycling: The case of Brazil. Journal of Cleaner Production, 142, 180–190. https://doi.org/10.1016/j.jclepro.2016.05.064
  • ElHaffar, G., Durif, F., & Dubé, L. (2020). Towards closing the attitude-intention-behavior gap in green consumption: A narrative review of the literature and an overview of future research directions. Journal of Cleaner Production, 275, 122556. https://doi.org/10.1016/j.jclepro.2020.122556
  • Essiz, O., Yurteri, S., Mandrik, C., & Senyuz, A. (2022). Exploring the value-action gap in green consumption: Roles of risk aversion, subjective knowledge, and gender differences. Journal of Global Marketing, 36(1), 1–26. https://doi.org/10.1080/08911762.2022.2116376
  • Ferreira, A., Moulang, C., Hendro, B., & Burritt, R. L. (2010). Environmental management accounting and innovation: An exploratory analysis. Accounting Auditing & Accountability Journal, 23(7), 920–948. https://doi.org/10.1108/09513571011080180
  • Filimonau, V., Matute, J., Mika, M., Kubal-Czerwińska, M., Krzesiwo, K., & Pawłowska-Legwand, A. (2022). Predictors of patronage intentions towards ‘green’hotels in an emerging tourism market. International Journal of Hospitality Management, 103, 103221. https://doi.org/10.1016/j.ijhm.2022.103221
  • Fornell, C., & Larcker, D. F. (1981). Structural equation models with unobservable variables and measurement error: Algebra and statistics. Sage Publications Sage CA.
  • Goldsmith, R. E., Lafferty, B. A., & Newell, S. J. (2000). The influence of corporate credibility on consumer attitudes and purchase intent. Corporate Reputation Review, 3, 304–318.
  • Gupta, A., Dash, S., & Mishra, A. (2019). Self/Other oriented green experiential values: Measurement and impact on hotel-consumer relationship. International Journal of Hospitality Management, 83, 159–168. https://doi.org/10.1016/j.ijhm.2019.05.010
  • Gürlek, M., & Koseoglu, M. A. (2021). Green innovation research in the field of hospitality and tourism: The construct, antecedents, consequences, and future outlook. The Service Industries Journal, 41(11–12), 734–766. https://doi.org/10.1080/02642069.2021.1929930
  • Hair, J. F., Hult, G. T. M., Ringle, C. M., Sarstedt, M., Danks, N. P., & Ray, S. (2021). An introduction to structural equation modeling. In Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R: A Workbook, Classroom Companion: Business (pp. 1–29). Springer International Publishing. https://doi.org/10.1007/978-3-030-80519-7_1
  • Hameed, I., Hussain, H., & Khan, K. (2022). The role of green practices toward the green word-of-mouth using stimulus-organism-response model. Journal of Hospitality and Tourism Insights, 5(5), 1046–1061. https://doi.org/10.1108/JHTI-04-2021-0096
  • Han, H., & Kim, Y. (2010). An investigation of green hotel customers’ decision formation: Developing an extended model of the theory of planned behavior. International Journal of Hospitality Management, 29(4), 659–668. https://doi.org/10.1016/j.ijhm.2010.01.001
  • Helm, S. V., Pollitt, A., Barnett, M. A., Curran, M. A., & Craig, Z. R. (2018). Differentiating environmental concern in the context of psychological adaption to climate change. Global Environmental Change, 48, 158–167. https://doi.org/10.1016/j.gloenvcha.2017.11.012
  • Hyun Baek, T., & Whitehill King, K. (2011). Exploring the consequences of brand credibility in services. Journal of Services Marketing, 25(4), 260–272. https://doi.org/10.1108/08876041111143096
  • Imaningsih, E. S., Tjiptoherijanto, P., Heruwasto, I., & Aruan, D. T. H. (2019). Linking of egoistic, altruistic, and biospheric values to green loyalty: The role of green functional benefit, green monetary cost and green satisfaction. The Journal of Asian Finance, Economics & Business, 6(2), 277–286. https://doi.org/10.13106/jafeb.2019.vol6.no2.277
  • Ishaq, M. I., DiMaria, E., & Qaiser Danish, R. (2022). Analyzing antecedents and consequences of multidimensional green brand equity. The Service Industries Journal, 42(5–6), 453–479. https://doi.org/10.1080/02642069.2021.1987416
  • Kalyar, M. N., Ali, F., & Shafique, I. (2021). Green mindfulness and green creativity nexus in hospitality industry: Examining the effects of green process engagement and CSR. International Journal of Contemporary Hospitality Management, 33(8), 2653–2675. https://doi.org/10.1108/IJCHM-09-2020-1079
  • Karatepe, O. M., Okumus, F., Nosrati, S., & Gurcham, K. (2023). Test of a serial mediation model of Machiavellian leadership among hospitality and tourism employees. International Journal of Hospitality Management, 111, 103462. https://doi.org/10.1016/j.ijhm.2023.103462
  • Karatepe, O. M., Rezapouraghdam, H., & Hassannia, R. (2020). Job insecurity, work engagement and their effects on hotel employees’ non-green and nonattendance behaviors. International Journal of Hospitality Management, 87, 102472. https://doi.org/10.1016/j.ijhm.2020.102472
  • Kiatkawsin, K., & Han, H. (2017). Young travelers’ intention to behave pro-environmentally: Merging the value-belief-norm theory and the expectancy theory. Tourism Management, 59, 76–88. https://doi.org/10.1016/j.tourman.2016.06.018
  • Kim, J.-H., Kim, S., Nosrati, S., & Badu-Baiden, F. (2023). Can nostalgia-themed stimuli predict customer loyalty and continued patronage? International Journal of Contemporary Hospitality Management. https://doi.org/10.1108/IJCHM-04-2023-0442
  • Kim, S.-H., Lee, K., & Fairhurst, A. (2017). The review of “green” research in hospitality, 2000-2014: Current trends and future research directions. International Journal of Contemporary Hospitality Management, 29(1), 226–247. https://doi.org/10.1108/IJCHM-11-2014-0562
  • Kim, J., Melton, R., Min, J. E., & Kim, B. Y. (2020). Who says what?: Exploring the impacts of content type and blog type on brand credibility, brand similarity and eWOM intention. Journal of Fashion Marketing and Management: An International Journal, 24(4), 611–630. https://doi.org/10.1108/JFMM-03-2019-0041
  • Kucukusta, D., Mak, A., & Chan, X. (2013). Corporate social responsibility practices in four and five-star hotels: Perspectives from Hong Kong visitors. International Journal of Hospitality Management, 34, 19–30. https://doi.org/10.1016/j.ijhm.2013.01.010
  • Kumar, A., Mohapatra, M., Dhir, S., & Susan, S. (2022). Understanding the dynamics between personality, well-being and job performance: a proposed mediation and moderation model. Journal of Positive School Psychology, 6(3), 5172–5181–5172–5181.
  • Kumar, P., Polonsky, M., Dwivedi, Y. K., & Kar, A. (2021). Green information quality and green brand evaluation: The moderating effects of eco-label credibility and consumer knowledge. European Journal of Marketing, 55(7), 2037–2071. https://doi.org/10.1108/EJM-10-2019-0808
  • Lai, A. E., Tirotto, F. A., Pagliaro, S., & Fornara, F. (2020). Two sides of the same coin: Environmental and health concern pathways toward meat consumption. Frontiers in Psychology, 11, 578582. https://doi.org/10.3389/fpsyg.2020.578582
  • Lee, K. (2011). The role of media exposure, social exposure and biospheric value orientation in the environmental attitude-intention-behavior model in adolescents. Journal of Environmental Psychology, 31(4), 301–308. https://doi.org/10.1016/j.jenvp.2011.08.004
  • Li, G., Yang, L., Zhang, B., Li, X., & Chen, F. (2021). How do environmental values impact green product purchase intention? The moderating role of green trust. Environmental Science and Pollution Research, 28(33), 46020–46034. https://doi.org/10.1007/s11356-021-13946-y
  • Mansoor, M., & Paul, J. (2022). Consumers’ choice behavior: An interactive effect of expected eudaimonic well‐being and green altruism. Business Strategy and the Environment, 31(1), 94–109. https://doi.org/10.1002/bse.2876
  • Martin, C., & Czellar, S. (2017). Where do biospheric values come from? A connectedness to nature perspective. Journal of Environmental Psychology, 52, 56–68. https://doi.org/10.1016/j.jenvp.2017.04.009
  • Ma, Y., Wang, H., & Kong, R. (2020). The effect of policy instruments on rural households’ solid waste separation behavior and the mediation of perceived value using SEM. Environmental Science and Pollution Research, 27(16), 19398–19409. https://doi.org/10.1007/s11356-020-08410-2
  • Molinari, L. K., Abratt, R., & Dion, P. (2008). Satisfaction, quality and value and effects on repurchase and positive word‐of‐mouth behavioral intentions in a B2B services context. Journal of Services Marketing, 22(5), 363–373. https://doi.org/10.1108/08876040810889139
  • Moussa, S., & Touzani, M. (2008). The perceived credibility of quality labels: A scale validation with refinement. International Journal of Consumer Studies, 32(5), 526–533. https://doi.org/10.1111/j.1470-6431.2008.00713.x
  • Nosrati, S., Kim, S. S., & Leung, J. (2023). Moderating effects of cultural values on the relationship between individual values and pro-environmental behavior. Journal of Hospitality & Tourism Management, 57, 158–169. https://doi.org/10.1016/j.jhtm.2023.10.002
  • Nosrati, S., Talebzadeh, N., Ozturen, A., & Altinay, L. (2024). Investigating a sequential mediation effect between unethical leadership and unethical pro-family behavior: Testing moral awareness as a moderator. Journal of Hospitality Marketing & Management, 33(3), 308–332. https://doi.org/10.1080/19368623.2023.2258147
  • Podsakoff, P. M., MacKenzie, S. B., Lee, J.-Y., & Podsakoff, N. P. (2003). Common method biases in behavioral research: A critical review of the literature and recommended remedies. Journal of Applied Psychology, 88(5), 879–903. https://doi.org/10.1037/0021-9010.88.5.879
  • Prakash, G., Choudhary, S., Kumar, A., Garza-Reyes, J. A., Khan, S. A. R., & Panda, T. K. (2019). Do altruistic and egoistic values influence consumers’ attitudes and purchase intentions towards eco-friendly packaged products? An empirical investigation. Journal of Retailing and Consumer Services, 50, 163–169. https://doi.org/10.1016/j.jretconser.2019.05.011
  • Preziosi, M., Acampora, A., Merli, R., & Lucchetti, M. C. (2021). Eco-label certification, hotel performance and customer satisfaction: Analysis of a case study and future developments. University of South Florida M3 Center Publishing, 5(2021), 94.
  • Preziosi, M., Tourais, P., Acampora, A., Videira, N., & Merli, R. (2019). The role of environmental practices and communication on guest loyalty: Examining EU-Ecolabel in Portuguese hotels. Journal of Cleaner Production, 237, 117659. https://doi.org/10.1016/j.jclepro.2019.117659
  • Rahman, I., & Reynolds, D. (2019). The influence of values and attitudes on green consumer behavior: A conceptual model of green hotel patronage. International Journal of Hospitality & Tourism Administration, 20(1), 47–74. https://doi.org/10.1080/15256480.2017.1359729
  • Ray, A., Sachdeva, I., Rana, N. P., Nunkoo, R., & She, L. (2023). Is the information on green hotel websites aligned with the drivers affecting customers’ intention to visit green hotels? A mixed-methods approach. Journal of Hospitality Marketing & Management, 33(1), 1–32. https://doi.org/10.1080/19368623.2023.2235335
  • Riskos, K., Dekoulou, P., Mylonas, N., & Tsourvakas, G. (2021). Ecolabels and the attitude–behavior relationship towards green product purchase: A multiple mediation model. Sustainability, 13(12), 6867. https://doi.org/10.3390/su13126867
  • Rodríguez, M., Pérez, L. M., & Alonso, M. (2022). The impact of egoistic and social-altruistic values on consumers’ intention to stay at safe hotels in the COVID-19 era: A study in Spain. Current Issues in Tourism, 25(24), 3925–3932. https://doi.org/10.1080/13683500.2021.2008881
  • Salant, P., & Dillman, D. A. (1994). How to conduct your own survey. Wiley.
  • Salem, I. E., Elbaz, A. M., Al-Alawi, A., Alkathiri, N. A., & Elkhwesky, Z. (2023). Is eco-label hotel engagement the pathway to sustainability practices via entrepreneurial resilience and orientation in Oman? Findings from PLS-SEM and fsQCA. International Journal of Contemporary Hospitality Management, 35(2), 717–742. https://doi.org/10.1108/IJCHM-02-2022-0229
  • Salem, I. E., & Mobarak, N. M. (2019). The influence of demographic characteristics of hospitality alumni on entrepreneurship factors in Egypt. Journal of Human Resources in Hospitality and Tourism, 18(2), 215–239. https://doi.org/10.1080/15332845.2019.1558484
  • Sallam, M. A. (2015). The effects of brand credibility on customers’ WOM communication: The mediating role of brand commitment. European Journal of Business and Social Sciences, 4(9), 164–176.
  • Sharma, G. D., Taheri, B., Chopra, R., & Parihar, J. S. (2023). Relationship between climate change and tourism: An integrative review. The Service Industries Journal, 1–28. https://doi.org/10.1080/02642069.2023.2254714
  • Stadlthanner, K. A., Andreu, L., Ribeiro, M. A., Font, X., & Mattila, A. S. (2022). The effects of message framing in CSR advertising on consumers’ emotions, attitudes, and behavioral intentions. Journal of Hospitality Marketing & Management, 31(7), 777–796. https://doi.org/10.1080/19368623.2022.2065399
  • Stern, P. C., & Dietz, T. (1994). The value basis of environmental concern. Journal of Social Issues, 50(3), 65–84. https://doi.org/10.1111/j.1540-4560.1994.tb02420.x
  • Stern, P. C., Dietz, T., & Guagnano, G. A. (1995). The new ecological paradigm in social-psychological context. Environment and Behavior, 27(6), 723–743. https://doi.org/10.1177/0013916595276001
  • Tan, L. L., Abd Aziz, N., & Ngah, A. H. (2020). Mediating effect of reasons on the relationship between altruism and green hotel patronage intention. Journal of Marketing Analytics, 8(1), 18–30. https://doi.org/10.1057/s41270-020-00067-7
  • Tan, B. C., Khan, N., & Lau, T. C. (2018). Investigating the determinants of green restaurant patronage intention. Social Responsibility Journal, 14(3), 469–484. https://doi.org/10.1108/SRJ-04-2017-0070
  • Tan, B. C., & Yeap, P. F. (2012). What drives green restaurant patronage intention?. International Journal of Business & Management, 7(2), 215–223.
  • Tarkiainen, A., & Sundqvist, S. (2005). Subjective norms, attitudes and intentions of Finnish consumers in buying organic food. British Food Journal, 107(11), 808–822. https://doi.org/10.1108/00070700510629760
  • Tate, K., Stewart, A. J., & Daly, M. (2014). Influencing green behaviour through environmental goal priming: The mediating role of automatic evaluation. Journal of Environmental Psychology, 38, 225–232. https://doi.org/10.1016/j.jenvp.2014.02.004
  • Taufique, K. M. R., Vocino, A., & Polonsky, M. J. (2017). The influence of eco-label knowledge and trust on pro-environmental consumer behaviour in an emerging market. Journal of Strategic Marketing, 25(7), 511–529. https://doi.org/10.1080/0965254X.2016.1240219
  • Teng, Y.-M., & Wu, K.-S. (2019). Sustainability development in hospitality: The effect of perceived value on customers’ green restaurant behavioral intention. Sustainability, 11(7), 1987. https://doi.org/10.3390/su11071987
  • Teng, Y. M., Wu, K. S., & Liu, H. H. (2015). Integrating altruism and the theory of planned behavior to predict patronage intention of a green hotel. Journal of Hospitality & Tourism Research, 39(3), 299–315.
  • Testa, F., Iraldo, F., Vaccari, A., & Ferrari, E. (2015). Why eco‐labels can be effective marketing tools: Evidence from a study on Italian consumers. Business Strategy and the Environment, 24(4), 252–265. https://doi.org/10.1002/bse.1821
  • Topcuoglu, E., Kim, H., Kim, S., & Kim, S. (2022). Green message strategies and green brand image in a hotel context. Journal of Hospitality Marketing & Management, 31(3), 311–325. https://doi.org/10.1080/19368623.2021.1970071
  • Tormala, Z. L., & Petty, R. E. (2004). Source credibility and attitude certainty: A metacognitive analysis of resistance to persuasion. Journal of Consumer Psychology, 14(4), 427–442. https://doi.org/10.1207/s15327663jcp1404_11
  • Torres-Moraga, E. I., Alonso-Dos-Santos, M., & Carvajal-Trujillo, E. (2021). Green hotel patronage intention through biospheric values. Sustainable Production and Consumption, 27, 602–612. https://doi.org/10.1016/j.spc.2021.01.028
  • Trinanda, O., Sari, A. Y., Cerya, E., & Riski, T. R. (2022). Predicting place attachment through selfie tourism, memorable tourism experience and hedonic well-being. International Journal of Tourism Cities, 8(2), 412–423. https://doi.org/10.1108/IJTC-09-2020-0188
  • Vatankhah, S., Fejes, O. F., Karatepe, O. M., & Nosrati, S. (2023). Fly green: Environmentally specific servant leadership and its impact on green performance outcomes. Current Issues in Tourism, 1–16. https://doi.org/10.1080/13683500.2023.2288664
  • Vidyanata, D., Sunaryo, S., & Hadiwidjojo, D. (2022). The role of brand attitude and brand credibility as a mediator of the celebrity endorsement strategy to generate purchase intention. Jurnal Aplikasi Manajemen, 16(3), 402–411. https://doi.org/10.21776/ub.jam.2018.016.03.04
  • Wu, L., & Zhu, Y. (2021). How love of nature promotes green consumer behaviors: The mediating role of biospheric values, ecological worldview, and personal norms. PsyCh Journal, 10(3), 402–414. https://doi.org/10.1002/pchj.430
  • Wyss, A. M., Knoch, D., & Berger, S. (2022). When and how pro-environmental attitudes turn into behavior: The role of costs, benefits, and self-control. Journal of Environmental Psychology, 79, 101748. https://doi.org/10.1016/j.jenvp.2021.101748
  • Yeh, S.-S., Guan, X., Chiang, T.-Y., Ho, J.-L., & Huan, T.-C. T. (2021). Reinterpreting the theory of planned behavior and its application to green hotel consumption intention. International Journal of Hospitality Management, 94, 102827. https://doi.org/10.1016/j.ijhm.2020.102827
  • Zanoli, R., & Naspetti, S. (2002). Consumer motivations in the purchase of organic food: A means‐end approach. British Food Journal, 104(8), 643–653. https://doi.org/10.1108/00070700210425930