236
Views
0
CrossRef citations to date
0
Altmetric
Research Article

Hospitality and tourism experience in metaverse: an examination of users’ behavior, motivations, and preferences

ORCID Icon, ORCID Icon & ORCID Icon

References

  • Allam, Z., Sharifi, A., Bibri, S. E., Jones, D. S., & Krogstie, J. (2022). The metaverse as a virtual form of smart cities: Opportunities and challenges for environmental, economic, and social sustainability in urban futures. Smart Cities, 5(3), 771–801. https://doi.org/10.3390/smartcities5030040
  • Bian, Y., Leng, J., & Zhao, J. L. (2022, February). Demystifying metaverse as a new paradigm of enterprise digitization. Big Data–BigData 2021: 10th International Conference, Held as Part of the Services Conference Federation, SCF 2021, Virtual Event, December 10–14, 2021, Proceedings (pp. 109–119). Springer International Publishing, Cham.
  • Bonet-Jover, A., Piad Morffis, A., Saquete, E., Martínez-Barco, P., & García-Cumbreras, M. Á. (2021). Exploiting discourse structure of traditional digital media to enhance automatic fake news detection. Expert Systems with Applications, 169, 114340. https://doi.org/10.1016/j.eswa.2020.114340
  • Buhalis, D., Lin, M. S., & Leung, D. (2022). Metaverse as a driver for customer experience and value co-creation: Implications for hospitality and tourism management and marketing. International Journal of Contemporary Hospitality Management, 35(2), 701–716. https://doi.org/10.1108/IJCHM-05-2022-0631
  • Chen, Z. (2023). Beyond reality: Examining the opportunities and challenges of cross-border integration between metaverse and hospitality industries. Journal of Hospitality Marketing & Management, 32(7), 967–980. https://doi.org/10.1080/19368623.2023.2222029
  • Cheng, X., Zhang, S., Liu, W., & Mou, J. (2023). Understanding visitors’ metaverse and in-person tour intentions during the COVID-19 pandemic: A coping perspective. Proceedings of the 2023 56th Hawaii international conference on system sciences (HICSS), Hawaii, Hyatt Regency Maui.
  • Chen, S. H., Tzeng, S. Y., Tham, A., & Chu, P. X. (2021). Hospitality services in the post COVID-19 era: Are we ready for high-tech and no touch service delivery in smart hotels? Journal of Hospitality Marketing & Management, 30(8), 905–928. https://doi.org/10.1080/19368623.2021.1916669
  • Chi, O. H., Denton, G., & Gursoy, D. (2020). Artificially intelligent device use in service delivery: A systematic review, synthesis, and research agenda. Journal of Hospitality Marketing & Management, 29(7), 757–786. https://doi.org/10.1080/19368623.2020.1721394
  • Fonseca Alfaro, C., Melgaço, L., & Baeten, G. (2023). Understanding smart cities through a critical lens. In R. C. Brearsars (Ed.), In The palgrave encyclopedia of urban and regional futures (pp. 1923–1934). Springer International Publishing.
  • Gao, Y. (2022). Research on the disney’s ip brand-building process and shaping tactics. Journal of Education, Humanities and Social Sciences, 5, 81–88. https://doi.org/10.54097/ehss.v5i.2886
  • Gretzel, U., Sigala, M., Xiang, Z., & Koo, C. (2015). Smart tourism: Foundations and developments. Electronic Markets, 25(3), 179–188. https://doi.org/10.1007/s12525-015-0196-8
  • Grincheva, N. (2023). ‘Contact zones’ of heritage diplomacy: Transformations of museums in the (post) pandemic reality. International Journal of Cultural Policy, 29(1), 76–93. https://doi.org/10.1080/10286632.2022.2141721
  • Gursoy, D., & Chi, C. G. (2020). Effects of COVID-19 pandemic on hospitality industry: Review of the current situations and a research agenda. Journal of Hospitality Marketing & Management, 29(5), 527–529. https://doi.org/10.1080/19368623.2020.1788231
  • Gursoy, D., Li, Y., & Song, H. (2023). ChatGPT and the hospitality and tourism industry: An overview of current trends and future research directions. Journal of Hospitality Marketing & Management, 32(5), 579–592. https://doi.org/10.1080/19368623.2023.2211993
  • Gursoy, D., Malodia, S., & Dhir, A. (2022). The metaverse in the hospitality and tourism industry: An overview of current trends and future research directions. Journal of Hospitality Marketing & Management, 31(5), 1–8. https://doi.org/10.1080/19368623.2022.2072504
  • Hsu, H. (2024). Facing the era of smartness–delivering excellent smart hospitality experiences through cloud computing. Journal of Hospitality Marketing & Management, 33(3), 333–359. https://doi.org/10.1080/19368623.2023.2251144
  • Husain, R., Ratna, V. V., & Saxena, A. (2023). Past, present, and future of anthropomorphism in hospitality & tourism: Conceptualization and systematic review. Journal of Hospitality Marketing & Management, 32(8), 1077–1125. https://doi.org/10.1080/19368623.2023.2232382
  • Inceoglu, M. M., & Ciloglugil, B. (2022). Use of metaverse in education. International Conference on Computational Science and Its Applications (pp. 171–184). Springer, Cham.
  • Jang, S., & Woo, W. (2005). 5W1H: Unified user-centric context. The 7th International Conference on Ubiquitous Computing, September 11–14, 2005, Tokyo, Japan.
  • Jiang, J. (2022). Metaverse: Homogenization experience and cultural illusion. Metaverse, 3(1), 8. https://doi.org/10.54517/met.v3i1.1811
  • Kim, J., Erdem, M., & Kim, B. (2024). Hi alexa, do hotel guests have privacy concerns with you?: A cross-cultural study. Journal of Hospitality Marketing & Management, 33(3), 360–383. https://doi.org/10.1080/19368623.2023.2251157
  • Kiong, L. V. (2024). Metaverse made easy: A Beginner’s Guide to the metaverse: Everything you need to know about metaverse, NFT and GameFi. Liew Voon Kiong.
  • Kong, H., Yin, Z., Chon, K., Yuan, Y., & Yu, J. (2024). How does artificial intelligence (AI) enhance hospitality employee innovation? The roles of exploration, AI trust, and proactive personality. Journal of Hospitality Marketing & Management, 33(3), 261–287. https://doi.org/10.1080/19368623.2023.2258116
  • Kraus, S., Kumar, S., Lim, W. M., Kaur, J., Sharma, A., & Schiavone, F. (2023). From moon landing to metaverse: Tracing the evolution of technological forecasting and social change. Technological Forecasting and Social Change, 189, 122381. https://doi.org/10.1016/j.techfore.2023.122381
  • Kye, B., Han, N., Kim, E., Park, Y., & Jo, S. (2021). Educational applications of metaverse: Possibilities and limitations. Journal of Educational Evaluation for Health Professions, 18, 32. https://doi.org/10.3352/jeehp.2021.18.32
  • Lee, S., & Han, H. (2023). A new tourism paradigm and changes in domestic tourism for married Koreans in their 30s and 40s. Current Issues in Tourism, 26(8), 1341–1353. https://doi.org/10.1080/13683500.2022.2054402
  • Lim, W. M. (2020). Challenger marketing. Industrial Marketing Management, 84, 342–345. https://doi.org/10.1016/j.indmarman.2019.08.009
  • Lim, W. M., Rasul, T., Kumar, S., & Ala, M. (2022). Past, present, and future of customer engagement. Journal of Business Research, 140, 439–458. https://doi.org/10.1016/j.jbusres.2021.11.014
  • Lim, W. M., & Weissmann, M. A. (2023). Toward a theory of behavioral control. Journal of Strategic Marketing, 31(1), 185–211. https://doi.org/10.1080/0965254X.2021.1890190
  • Li, M., Yin, D., Qiu, H., & Bai, B. (2022). Examining the effects of AI contactless services on customer psychological safety, perceived value, and hospitality service quality during the COVID‐19 pandemic. Journal of Hospitality Marketing & Management, 31(1), 24–48. https://doi.org/10.1080/19368623.2021.1934932
  • Lv, H., Shi, S., & Gursoy, D. (2022). A look back and a leap forward: A review and synthesis of big data and artificial intelligence literature in hospitality and tourism. Journal of Hospitality Marketing & Management, 31(2), 145–175. https://doi.org/10.1080/19368623.2021.1937434
  • Mastroberardino, P., Calabrese, G., Cortese, F., & Petracca, M. (2021). New perspectives of experiential tourism: An exploratory analysis of live virtual tours during the COVID-19 outbreak. The TQM Journal, 34(6), 1732–1751. https://doi.org/10.1108/TQM-06-2021-0164
  • Monaco, S., & Sacchi, G. (2023). Travelling the metaverse: Potential benefits and main challenges for tourism sectors and research applications. Sustainability, 15(4), 3348. https://doi.org/10.3390/su15043348
  • Mourtzis, D., Panopoulos, N., Angelopoulos, J., Wang, B., & Wang, L. (2022). Human centric platforms for personalized value creation in metaverse. Journal of Manufacturing Systems, 65, 653–659. https://doi.org/10.1016/j.jmsy.2022.11.004
  • Musamih, A., Yaqoob, I., Salah, K., Jayaraman, R., Al-Hammadi, Y., Omar, M., & Ellahham, S. (2022). Metaverse in healthcare: Applications, challenges, and future directions. IEEE Consumer Electronics Magazine, 12(4), 33–46. https://doi.org/10.1109/MCE.2022.3223522
  • Mystakidis, S. (2022). Metaverse. Encyclopedia, 2(1), 486–497. https://doi.org/10.3390/encyclopedia2010031
  • Narin, N. G. (2021). A content analysis of the metaverse articles. Journal of Metaverse, 1(1), 17–24.
  • Neuburger, L., Beck, J., & Egger, R. (2018). The ‘Phygital’ Tourist Experience: The Use of Augmented and Virtual Reality in Destination Marketing”. InM. A. Camilleri (Ed.), Tourism Planning and Destination Marketing (pp. 183–202). Leeds: Emerald Publishing Limited. https://doi.org/10.1108/978-1-78756-291-220181009
  • Park, S. M., & Kim, Y. G. (2022). A metaverse: Taxonomy, components, applications, and open challenges. IEEE Access, 10, 4209–4251. https://doi.org/10.1109/ACCESS.2021.3140175
  • Pasquinelli, C., Trunfio, M., Punziano, G., & Del Chiappa, G. (2023). Online tourism experiences: Exploring digital and human dimensions in in-remote destination visits. Journal of Hospitality Marketing & Management, 32(3), 385–409. https://doi.org/10.1080/19368623.2023.2176963
  • Paul, J., Lim, W. M., O’Cass, A., Hao, A. W., & Bresciani, S. (2021). Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR). International Journal of Consumer Studies, 45(4), O1–O16. https://doi.org/10.1111/ijcs.12695
  • Ratican, J., Hutson, J., & Wright, A. (2023). A proposed meta-reality immersive development pipeline: generative ai models and extended reality (xr) content for the metaverse. Journal of Intelligent Learning Systems and Applications, 15(1), 24–35. https://doi.org/10.4236/jilsa.2023.151002
  • Rospigliosi, P. A. (2022). Metaverse or simulacra? roblox, minecraft, meta and the turn to virtual reality for education, socialisation and work. Interactive Learning Environments, 30(1), 1–3. https://doi.org/10.1080/10494820.2022.2022899
  • Shen, B., Tan, W., Guo, J., Zhao, L., & Qin, P. (2021). How to promote user purchase in metaverse? A systematic literature review on consumer behavior research and virtual commerce application design. Applied Sciences, 11(23), 11087. https://doi.org/10.3390/app112311087
  • Song, H. J., & Park, H. M. (2020). An exploratory study on sohwakhaeng travel: Focusing on the theorem according to the 5W1H principle. Journal of Tourism and Leisure Research, 32(6), 449–468. ( Korean Journal). https://doi.org/10.31336/JTLR.2020.6.32.6.449
  • Spajić, J., Mitrović, K., Lalić, D., Milić, B., & Bošković, D. (2022). Personalized brand experience in metaverse. 10th International Conference on Mass Customization and Personalization–Community of Europe (MCP‐CE 2022), University of Novi Sad, Serbia (pp. 21–23).
  • Sun, M., Xie, L., Liu, Y., Li, K., Jiang, B., Lu, Y., Yang, Y., Yu, H., Song, Y., Bai, C., & and Yang, D. (2022). The metaverse in current digital medicine. Clinical eHealth, 5, 52–57. https://doi.org/10.1016/j.ceh.2022.07.002
  • Tubalawony, J., Setiadi, B., Harsono, I., & Masrur, M. (2024). Analysis of demographic changes and changes in public consumption patterns in the tourism industry in Denpasar city. West Science Social and Humanities Studies, 2(1), 182–189.
  • Wang, W., Zhao, D., & Wang, D. (2010). Chinese news event 5w1h elements extraction using semantic role labeling. 2010 Third International Symposium on Information Processing, Qingdao, Shandong, China (pp. 484–489). IEEE.
  • Wei, D. (2022). Gemiverse: The blockchain-based professional certification and tourism platform with its own ecosystem in the metaverse. International Journal of Geoheritage and Parks, 10(2), 322–336. https://doi.org/10.1016/j.ijgeop.2022.05.004
  • World Economic Forum. (2022). How the metaverse can be a force for good in an uncertain world. https://www.weforum.org/agenda/2022/05/how- metaverse-can-be-a-force-for-good-in-an-uncertain-world/
  • Yoon, S., Erdem, M., Schuckert, M., & Lee, P. C. (2021). Revisiting the impact of VR applications on hotel bookings. Journal of Hospitality & Tourism Technology, 12(3), 489–511. https://doi.org/10.1108/JHTT-04-2019-0057
  • Yu, H., & Meister, A. (2022). How future thinking can derail your company’s present. MIT Sloan Management Review, 63(4), 1–4.
  • Zaman, M., Hasan, P. R., Vo-Thanh, T., Shams, R., Rahman, M., & Jasim, K. M. (2024). Adopting the metaverse in the luxury hotel business: A cost–benefit perspective. International Journal of Contemporary Hospitality Management. https://doi.org/10.1108/IJCHM-08-2023-1265

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.