Airline loyalty determinants among business travelers: empirical evidence from Croatia

References

• Aaker, D. A. 1996. “Measuring Brand Equity Across Products and Markets.” California Management Review 38: 102–120.10.2307/41165845
   Web of Science ®Google Scholar
• Akamavi, R. K., E. Mohamed, K. Pellmann, and Y. Xu. 2015. “Key Determinants of Passenger Loyalty in the Low-cost Airline Business.” Tourism Management 46: 528–545.10.1016/j.tourman.2014.07.010
   Web of Science ®Google Scholar
• Chen, F. Y., Y. H. Chang, and Y. H. Lin. 2012. “Customer Perceptions of Airline Social Responsibility and Its Effect on Loyalty.” Journal of Air Transport Management 20: 49–51.10.1016/j.jairtraman.2011.11.007
   Web of Science ®Google Scholar
• Chen, C. F., and W. S. Tseng. 2010. “Exploring Customer-based Airline Brand Equity: Evidence from Taiwan.” Transportation Journal 49: 24–34.
   Web of Science ®Google Scholar
• Chin, W. W. 1998. “The Partial Least Squares Approach to Structural Equation Modeling.” Modern Methods for Business Research 295: 295–336.
   Google Scholar
• Chiou, Y. C., and Y. H. Chen. 2010. “Factors Influencing the Intentions of Passengers regarding Full Service and Low Cost Carriers: A Note.” Journal of Air Transport Management 16: 226–228.10.1016/j.jairtraman.2009.11.005
   Web of Science ®Google Scholar
• Dolnicar, S., K. Grabler, B. Grün, and A. Kulnig. 2011. “Key Drivers of Airline Loyalty.” Tourism Management 32: 1020–1026.10.1016/j.tourman.2010.08.014
   PubMed Web of Science ®Google Scholar
• Erkmen, E., and M. Hancer. 2015. “Linking Brand Commitment and Brand Citizenship Behaviors of Airline Employees: “the Role of Trust”.” Journal of Air Transport Management 42: 47–54.10.1016/j.jairtraman.2014.08.001
   Web of Science ®Google Scholar
• Espino, R., J. C. Martín, and C. Román. 2008. “Analyzing the Effect of Preference Heterogeneity on Willingness to Pay for Improving Service Quality in an Airline Choice Context.” Transportation Research Part E: Logistics and Transportation Review 44: 593–606.10.1016/j.tre.2007.05.007
   Web of Science ®Google Scholar
• Forgas, S., M. A. Moliner, J. Sánchez, and R. Palau. 2010. “Antecedents of Airline Passenger Loyalty: Low-cost versus Traditional Airlines.” Journal of Air Transport Management 16: 229–233.10.1016/j.jairtraman.2010.01.001
   Web of Science ®Google Scholar
• Fornell, C., and D. F. Larcker. 1981. “Evaluating Structural Equation Models with Unobservable Variables and Measurement Error.” Journal of Marketing Research 18: 39–50.10.2307/3151312
   Web of Science ®Google Scholar
• Gustafsson, A., M. D. Johnson, and I. Roos. 2005. “The Effects of Customer Satisfaction, Relationship Commitment Dimensions, and Triggers on Customer Retention.” Journal of Marketing 69: 210–218.10.1509/jmkg.2005.69.4.210
   Web of Science ®Google Scholar
• Henseler, J., C. M. Ringle, and R. R. Sinkovics. 2009. “The Use of Partial Least Squares Path Modeling in International Marketing.”Advances in International Marketing 20: 277–320.
   Web of Science ®Google Scholar
• Hsu, C. H. C., H. Oh, and A. G. Assaf. 2012. “A Customer-based Brand Equity Model for Upscale Hotels.” Journal of Travel Research 51: 81–93.10.1177/0047287510394195
   Web of Science ®Google Scholar
• IATA. 2013. Annual Review 2013. Geneva: IATA.
   Google Scholar
• Kimpakorn, N., and G. Tocquer. 2010. “Service Brand Equity and Employee Brand Commitment.” Journal of Services Marketing 24: 378–388.10.1108/08876041011060486
   Web of Science ®Google Scholar
• Mikulić, J., and D. Prebežac. 2011. “What Drives Passenger Loyalty to Traditional and Low-cost Airlines? A Formative Partial Least Squares Approach.” Journal of Air Transport Management 17: 237–240.
   Web of Science ®Google Scholar
• Nadiri, H., K. Hussain, E. H. Ekiz, and S. Erdogan. 2008. “An Investigation on the Factors Influencing Passengers’ Loyalty in the North Cyprus National Airline.” The TQM Journal 20: 265–280.10.1108/17542730810867272
   Google Scholar
• Park, J. W., R. Robertson, and C. L. Wu. 2004. “The Effect of Airline Service Quality on Passengers’ Behavioural Intentions: A Korean Case Study.” Journal of Air Transport Management 10: 435–439.10.1016/j.jairtraman.2004.06.001
   Web of Science ®Google Scholar
• Pritchard, M. P., M. E. Havitz, and D. R. Howard. 1999. “Analyzing the Commitment-loyalty Link in Service Contexts.” Journal of the Academy of Marketing Science 27: 333–348.10.1177/0092070399273004
   Web of Science ®Google Scholar
• Ringle, C. M., S. Wende, and S. Will. 2005. SmartPLS 2.0 (M3) Beta. Hamburg.
   Google Scholar
• Šerić, M., I. Gil-Saura, and J. Mikulić. 2016. “Customer-based Brand Equity Building: Empirical Evidence from Croatian Upscale Hotels.” Journal of Vacation Marketing 1–16. doi:10.1177/1356766716634151.
   Google Scholar
• Sirdeshmukh, D., J. Singh, and B. Sabol. 2002. “Consumer Trust, Value, and Loyalty in Relational Exchanges.” Journal of Marketing 66: 15–37.10.1509/jmkg.66.1.15.18449
   Web of Science ®Google Scholar
• Stahl, F., M. Heitmann, D. R. Lehmann, and S. A. Neslin. 2012. “The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin.” Journal of Marketing 76: 44–63.10.1509/jm.10.0522
   Web of Science ®Google Scholar
• Suzuki, Y. 2007. “Modeling and Testing the “Two-step” Decision Process of Travelers in Airport and Airline Choices.” Transportation Research Part E: Logistics and Transportation Review 43: 1–20.10.1016/j.tre.2005.05.005
   Web of Science ®Google Scholar
• Tanford, S., C. Raab, and Y. S. Kim. 2011. “The Influence of Reward Program Membership and Commitment on Hotel Loyalty.” Journal of Hospitality & Tourism Research 35: 279–307.10.1177/1096348010382236
   Web of Science ®Google Scholar
• U.S. Travel Association. 2014. U.S. Travel Answer Sheet. Accessed June. https://www.ustravel.org/sites/default/files/page/2009/09/US_Travel_AnswerSheet_June_2014.pdf
   Google Scholar
• Zins, A. H. 2001. “Relative Attitudes and Commitment in Customer Loyalty Models: Some Experience in the Commercial Airline Industry.” International Journal of Service Industry Management 12: 269–294.10.1108/EUM0000000005521
   Google Scholar