References
- Berger , J. and Ward , M. 2010 . Subtle signals of inconspicuous consumption . Journal of Consumer Research , 37 : 555 – 567 .
- Eskin , G.J. 1975 . A case for test market experiments . Journal of Advertising Research , 15 : 27 – 33 .
- Fitzsimons , G.J. 2008 . Death to dichotomizing . Journal of Consumer Research , 35 ( 1 ) : 5 – 8 .
- Hwang , Y. , Ko , E. and Megehee , C.M. 2012 . The effects of conspicuous consumption, rarity, and price on consumer brand choice , Department of Fashion Marketing, Yonsei University, working paper .
- Marcoux , J.S. , Filiatrault , P. and Cheron , E. 1997 . The attitudes underlying preferences of young urban educated polish consumers towards products made in western countries . Journal of International Consumer Marketing , 9 : 5 – 29 .
- McClelland , D.C. 1998 . Identifying competencies with behavioral-event interviews . Psychological Science , 9 ( 5 ) : 331 – 339 .
- Paurav , Shukla . 2008 . Status consumption in cross-national context: socio-psychological, brand and situational antecedents . International Marketing Review , 27 ( 1 ) : 108 – 29 .
- Tian , K.T. , Bearden , W.O. and Hunter , G.L. 2001 . Consumers’ need for uniqueness: scale development and validation . Journal of Consumer Research , 28 : 50 – 66 .
- Veblen , T. 1899 . The theory of the leisure class , New York : Penguin .