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Articles

Consumer attitudes and purchase intentions toward fashion counterfeits: Moderating the effects of types of counterfeit goods and consumer characteristics

消费者对时尚仿冒品的态度和购买意图:假冒商品的仿造类型和消费者特征的调节作用

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Pages 15-29 | Received 03 Feb 2015, Accepted 31 Aug 2015, Published online: 12 Jan 2016

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