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Articles

Examining the effects of brand love and brand image on customer engagement: An empirical study of fashion apparel brands

验证品牌喜爱度和品牌形象对顾客契合的影响: 时尚服装品牌的实证研究

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Pages 45-59 | Received 01 Jul 2015, Accepted 26 Sep 2015, Published online: 12 Jan 2016

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