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Regular Paper

Facebook marketing for fashion apparel brands: Effect of other consumers’ postings and type of brand comment on brand trust and purchase intention

时尚服装品牌的Facebook营销:影响其他消费者的帖子和品牌评论类型对品牌信任和购买意愿的影响

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Pages 196-210 | Received 13 Nov 2015, Accepted 03 Feb 2016, Published online: 13 May 2016

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