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Journal of Global Fashion Marketing
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Volume 7, Issue 3

Journal of Global Fashion Marketing

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Journal of Global Fashion Marketing, Volume 7, Issue 3 (2016)

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Journal of Global Fashion Marketing, Volume 7, Issue 3 (2016)

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Italian Fashion Case Study

Articles

Article

Italian fashion case study

Sookhyun Kim, Akira Shimizu & Raffaele Donvito

Pages: 147-149

Published online: 20 May 2016

AbstractforItalian fashion case study | Full Text | References | PDF (378.2 KB)

742 Views
3 CrossRef citations
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Article

The relationship between the territory and fashion events: The case of Florence and Pitti Immagine fashion fairs

Gaetano Aiello, Raffaele Donvito, Laura Grazzini & Elisa Petrucci

Pages: 150-165

Published online: 13 May 2016

AbstractforThe relationship between the territory and fashion events: The case of Florence and Pitti Immagine fashion fairs | Full Text | References | PDF (1.3 MB)

688 Views
9 CrossRef citations
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Article

Fashion and city branding: An analysis of the perception of Florence as a fashion city

Francesco Capone & Luciana Lazzeretti

Pages: 166-180

Published online: 20 May 2016

AbstractforFashion and city branding: An analysis of the perception of Florence as a fashion city | Full Text | References | PDF (1.2 MB)

1221 Views
20 CrossRef citations
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Article

Corporate museums and brand authenticity: Explorative research of the Gucci Museo

Giuseppe Bertoli, Bruno Busacca, Maria Carmela Ostillio & Silvia Di Vito

Pages: 181-195

Published online: 16 May 2016

AbstractforCorporate museums and brand authenticity: Explorative research of the Gucci Museo | Full Text | References | PDF (1.1 MB)

1276 Views
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Regular Paper

Article

Facebook marketing for fashion apparel brands: Effect of other consumers’ postings and type of brand comment on brand trust and purchase intention

Yeo Jin Jung & Jiyoung Kim

Pages: 196-210

Published online: 13 May 2016

AbstractforFacebook marketing for fashion apparel brands: Effect of other consumers’ postings and type of brand comment on brand trust and purchase intention | Full Text | References | PDF (1.4 MB)

1797 Views
12 CrossRef citations
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Article

Navigating person-branding in the fashion blogosphere

Marie-Pier Delisle & Marie-Agnès Parmentier

Pages: 211-224

Published online: 13 May 2016

AbstractforNavigating person-branding in the fashion blogosphere | Full Text | References | PDF (1.1 MB)

1437 Views
26 CrossRef citations
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Journal of Global Fashion Marketing (Vol.7, Iss.3, 2016)

Italian Fashion Case Study

Italian Fashion Case Study

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