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Articles

Italian fashion case study

意大利时尚案例研究

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Pages 147-149 | Received 15 Jan 2016, Accepted 17 Feb 2016, Published online: 20 May 2016

References

  • Aiello G., Donvito R., Grazzini L., & Petrucci E. (2016). The relationship between the territory and fashion events: The case of Florence and Pitti Immagine fashion fairs. Journal of Global Fashion Marketing, 7, 150–165.
  • Bertoli G., Busacca B., Ostillio M. C., & Di Vito S. (2016). Corporate museums and brand authenticity: Explorative research of the Gucci Museo. Journal of Global Fashion Marketing, 7, 181–195.
  • Capone F., & Lazzeretti L. (2016). Fashion and city branding. An analysis of the perception of Florence as a fashion city. Journal of Global Fashion Marketing, 7, 166–180.

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