References

• Aaker, D. A. (1996). Building strong brands. New York, NY: The Free Press.
   Google Scholar
• Andreyeva, A. N., & Malenkaya, Y. M. (2014). Moдныe бpeнды нa вepшинe мyзыкaльныx чapтoв: тeкcты и кoнтeкcты [Fashion brands in the top music charts: Texts and contexts]. Teopия Moды, 30, 295–321.
   Google Scholar
• Atwal, G., & Soumya, J. (2012). The Luxury market in India: Maharajas to masses. Basingstoke: Palgrave Macmillan. 10.1057/9781137264169
   Google Scholar
• Atwal, G., & Williams, A. (2009). Luxury brand marketing: The experience is everything. Journal of Brand Management, 16, 338–346. 10.1057/bm.2008.48
   Google Scholar
• Brakus, J. Joško, Schmitt, B., & Zarantonello, L. (2009). Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? Journal of Marketing, 73, 52–68. 10.1509/jmkg.73.3.52
   Web of Science ®Google Scholar
• Burberry. (2015). Retreived from https://ru.burberry.com
   Google Scholar
• Cho, S., & Workman, J. E. (2014). Influences of gender, need for affect, and tolerance for risk-taking on use of information sources. Journal of Fashion Marketing and Management, 18, 465–482. 10.1108/JFMM-04-2013-0058
   Google Scholar
• Dumoulin, D. (2007). What is today’s definition of luxury? Admap, March: 27–30.
   Google Scholar
• Editorial: Style on stage. The art of elegance. (2013) Exhibition catalogue, Art Deco.
   Google Scholar
• Fionda, A. M., & Moore, C. M. (2009). The anatomy of the luxury fashion brand. Brand Management, 16, 347–363. 10.1057/bm.2008.45
   Google Scholar
• Grigorian, V., & Peterson, F. E. (2014). Designing luxury experience, European business review. Retreived from http://www.europeanbusinessreview.com/?p=4469
   Google Scholar
• Guercini, S. (2014). New qualitative research methodologies in management. Management Decision, 52, 662–674. 10.1108/MD-11-2013-0592
   Web of Science ®Google Scholar
• Hirschman, E. C., & Holbrook, M. B. (1982). Hedonic consumption: Emerging concepts, methods and propositions. Journal of Marketing, 46, 92–101.10.2307/1251707
   Web of Science ®Google Scholar
• Hogan, S., Almquist, E., & Simon, E. G. (2004). Building a brand on the touchpoints that count. Journal of Business Strategy, 26, 11–18.
   Google Scholar
• Kaiser, S. B., Nagasawa, R. H., & Hutton, S. (1991). Fashion, postmodernity and personal appearance: A symbolic interactionist formulation. Symbolic Interaction, 14, 165–185. 10.1525/si.1991.14.issue-2
   Web of Science ®Google Scholar
• Kapferer, J.-N., & Bastien, V. (2009a). The luxury strategy: Break the rules of marketing to build luxury brands. London: Kogan Page.
   Google Scholar
• Kapferer, J.-N., & Bastien, V. (2009b). The specificity of luxury management: Turning marketing upside down. Journal of Brand Management, 16, 311–322. 10.1057/bm.2008.51
   Google Scholar
• Kim, K., Ko, E., Lee, M., Mattila, P., & Hoon Kim, K. H. (2014). Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing. Journal of Global Scholars of Marketing Science, 24, 350–364.10.1080/21639159.2014.913376
   Google Scholar
• Ledbury Research Ltd. (2008). Luxury: Considered. (Report). Retreived from https://www.debeersgroup.com/content/dam/debeers/corporate/documents/Archive%20Reports/Luxury__Considered_-_Full_Report_Dec_2008.PDF
   Google Scholar
• Lindstrom, M. (2005). Broad sensory branding. Journal of Product & Brand Management, 14, 84–87.
   Google Scholar
• Loureiro, S. M. C., Koo, D. M., & Ribeiro, L. (2013). Effects of atmospherics on emotions and intention with respect to involvement in defferenet shopping environments. Journal of Global Academy of Marketing Science, 23, 435–459. 10.1080/21639159.2013.820880
   Google Scholar
• Park, J., Song, H., & Ko, E. (2011). The effect of the lifestyles of social networking service users on luxury brand loyalty. Journal of Global Scholars of Marketing Science, 21, 182–192. 10.1080/21639159.2011.9726521
   Google Scholar
• Pine, J., & Gilmore, J. (1999). The experience economy. Boston, MA: Havard Business School Press.
   Google Scholar
• Veblen, T. (1899). The Theory of the Leisure Class. Mineola, NY: Dover Publications. 1994.
   Google Scholar
• Wiedmann, K., Hennigs, N., & Siebels, A. (2007). Measuring consumers’ luxury value perception: A cross-cultural framework. Academy of Marketing Science Review, 7, 1–21.
   Google Scholar
• Woodside, A. G. (2010). Case study research: Theory, methods and practice. Bingley, UK: Emerald.
   Google Scholar
• Woodside, A. G., & Wilson, E. J. (2003). Case study research methods for theory building. Journal of Business & Industrial Marketing, 18, 493–508.
   Google Scholar