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Renaissance of Marketing and Management in Fashion

Exploring relationships among brand credibility, purchase intention and social media for fashion brands: A conditional mediation model

探索时尚品牌的品牌信誉、购买意向以及社交媒体之间的关系:条件中介模型

ORCID Icon, ORCID Icon, ORCID Icon & ORCID Icon
Pages 237-251 | Received 23 May 2017, Accepted 13 Mar 2018, Published online: 12 Jun 2018

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