References

• Alexander, B., Nobbs, K., & Varley, R. (2018). The growing permanence of pop-up outlets within the international location strategies of fashion retailers. International Journal of Retail & Distribution Management. in press. doi: 10.1108/IJRDM-09-2017-0217.
   Web of Science ®Google Scholar
• Beekmans, J., & de Boer, J. (2014). Pop-up city: City-making in a fluid world. Amsterdam: BIS Publishers.
   Google Scholar
• Catalano, F., & Zorzetto, F. (2010). Temporary Store: Le Strategia dell’effimero. Come Comprendere un Fenomeno di Successo e Sfruttarne le Potenzialita. Milano: Franco Angeli (cited in Warnaby, et al., 2015).
   Google Scholar
• Centre for Economics and Business Research. (2015). Britain’s pop-up retail economy 2015. London: CEBR. Retrieved from https://ee.co.uk/content/dam/everything-everywhere/documents/Pop-Up%20Economy%202015.pdf
   Google Scholar
• De Lassus, C., & Anido Freire, N. (2014). Access to the luxury brand myth in pop-up stores: A Netnographic and Semiotic analysis. Journal of Retailing and Consumer Services, 21, 61–68.
   Google Scholar
• Gonzalez, M. (2014). The pop up paradigm: How brands build human connections in a digital age. Nukalba, New South Wales: Lioncrest Publishing.
   Google Scholar
• Kim, H., Fiore, A. M., Niehm, L. S., & Jeong, M. (2010). Psychographic characteristics affecting behavioural intentions towards pop-up retail. International Journal of Retail & Distribution Management, 38(2), 133–154.
   Google Scholar
• Klein, J. F., Falk, T., Esch, F.-R., & Gloukhovtsev, A. (2016). Linking pop-up brand stores to brand experience and word of mouth: The case of luxury retail. Journal of Business Research, 69(2), 5761–5767.
   Google Scholar
• Lowe, J., Maggioni, I., & Sands, S. (2018). Critical success factors of temporary retail activations: A multi-actor perspective. Journal of Retailing and Consumer Services, 40, 74–81.
   Web of Science ®Google Scholar
• Marciniak, R., & Budnarowska, C. (2009, July). Marketing approaches to pop-up stores: Exploration of social networking. Paper presented at 15th Conference of the European Association of Education and Research in Commercial Distribution. Retrieved from http://eprints.bournemouth.ac.uk/15678/2/EAERCD_2009_Marciniak_%26_Budnarowska.pdf
   Google Scholar
• Niehm, L. S., Fiore, A. M., Jeong, M., & Kim, H. J. (2007). Pop-up retail’s acceptability as an innovative business strategy and enhancer of the consumer shopping experience. Journal of Shopping Center Research, 13(2), 1–30.
   Google Scholar
• Norsig, C. (2011). Pop-up retail: How you can master this global marketing phenomenon. New York: Bauhaus Press.
   Google Scholar
• Picot-Coupey, K. (2014). The pop-up store as a Foreign Operation Mode (FOM) for retailers. International Journal of Retail & Distribution Management, 42(7), 643–670.
   Google Scholar
• Pomodoro, S. (2013). Temporary retail in fashion system: An explorative study. Journal of Fashion Marketing and Management: an International Journal, 17(3), 341–352.
   Google Scholar
• Robertson, T. S., Gatignon, H., & Cesareo, L. (2018). Pop-ups, ephemerality, and consumer experience: The centrality of buzz. Journal of the Association for Consumer Research, 3(3), 425–439.
   Google Scholar
• Russo Spena, T., Caridà, A., Colurcio, M., & Melida, M. (2012). Store experience and co‐creation: The case of temporary shop. International Journal of Retail & Distribution Management, 40(1), 21–40.
   Google Scholar
• Surchi, M. (2011). The temporary store: A new marketing tool for fashion brands. Journal of Fashion Marketing and Management, 15(2), 257–270.
   Google Scholar
• Taube, J., & Warnaby, G. (2017). How brand interaction in pop-up shops influences consumers’ perceptions of luxury fashion retailers. Journal of Fashion Marketing and Management, 21(3), 385–399.
   Web of Science ®Google Scholar
• Thompson, D. (2012). Pop up business for dummies. Chichester: John Wiley & Sons.
   Google Scholar
• Verhoef, P. C., Lemon, K. N., Parasuraman, A., Roggeveen, A., Tsiros, M., & Schlesinger, L. (2009). Customer experience creation: Determinants, dynamics and management strategies. Journal of Retailing, 85(1), 31–41.
   Web of Science ®Google Scholar
• Warnaby, G., Kharakhorkina, V., Shi, C., & Corniani, M. (2015). Pop-up retailing: Integrating objectives and activity stereotypes. Journal of Global Fashion Marketing, 6(4), 303–316.
   Web of Science ®Google Scholar
• Warnaby, G., & Shi, C. (2018). Pop-up retailing: Managerial and strategic perspectives. Heidelberg: Springer.
   Google Scholar
• Warnaby, G., & Shi, C. (forthcoming). Changing customer behavior; Changing retailer response? The potential for pop-up retailing. Journal of Customer Behaviour.
   Google Scholar
• Wind, Y., & Bell, D. R. (2008). Market segmentation. In M. J. Baker & S. J. Hart (Eds.), The marketing book (6th ed., pp. 222–244). Oxford: Butterworth Heinemann.
   Google Scholar