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Articles

“I” or “she/he”? The effects of visual perspective on consumers’ evaluation of brands’ social media marketing: From imagery fluency perspective

“我”还是“她/他”?图像视角对消费者评价品牌社交媒体营销的影响:从意象流畅性角度透析

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Pages 1-17 | Received 28 Feb 2019, Accepted 29 Sep 2019, Published online: 09 Dec 2019

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