415
Views
0
CrossRef citations to date
0
Altmetric
Regular Articles

Lying by telling the truth – the risks of deception by paltering and hypocrisy in corporate social responsibilities context

ORCID Icon & ORCID Icon
Pages 489-504 | Received 17 Jun 2022, Accepted 29 Mar 2023, Published online: 12 May 2023

References

  • Aaker, J., Fournier, S., & Brasel, S. A. (2004). When good brands do bad. The Journal of Consumer Research, 31(1), 1–16. https://doi.org/10.1086/383419
  • Ahmed, I., Balchandani, A., Beltrami, M., Berg, A., Hedrich, S., & Rolkens, F. (2019, February 12). The influence of ‘woke’ consumers on fashion. McKinsey & Company. https://www.mckinsey.com/industries/retail/our-insights
  • Arli, D., van Esch, P., Northey, G., Lee, M. S., & Dimitriu, R. (2019). Hypocrisy, skepticism, and reputation. Marketing Intelligence & Planning, 37(6), 706–720. https://doi.org/10.1108/MIP-10-2018-0434
  • Balakrishnan, J., & Foroudi, P. (2020). Does corporate reputation matter. Corporate Reputation Review, 23(3), 181–200. https://doi.org/10.1057/s41299-019-00078-w
  • Baskentli, S., Sen, S., Du, S., & Bhattacharya, C. B. (2019). Consumer reactions to corporate social responsibility: The role of CSR domains. Journal of Business Research, 95, 502–513. https://doi.org/10.1016/j.jbusres.2018.07.046
  • Bhaduri, G., & Copeland, L. (2020). Going green: How skepticism and information transparency influence consumers. Journal of Fashion Marketing and Management, 1(1), 80–98. https://doi.org/10.1108/JFMM-08-2019-0175
  • Bhaduri, G., Jung, S., & Ha-Brookshire, J. E. (2021). Effects of CSR messages on apparel consumers’ word-of-mouth: Perceived corporate hypocrisy as a mediator. Clothing and Textiles Research Journal, 0887302X2110559. https://doi.org/10.1177/0887302X211055984
  • Burgoon, J. K., Buller, D. B., Ebesu, A. S., & Rockwell, P. (1994). Interpersonal deception: V. Accuracy in deception detection. Communications Monographs, 61(4), 303–325. https://doi.org/10.1080/03637759409376340
  • Carroll, A. B. (2016). Carroll’s pyramid of CSR: Taking another look. International Journal of Corporate Social Responsibility, 1(1), 1–8. https://doi.org/10.1186/s40991-016-0004-6
  • Cohen, J. (1988). Statistical power analysis for the social sciences (2nd ed.). Lawrence Erlbaum Associates.
  • Conrad, M., & Holtbrügge, D. (2021). Antecedents of corporate misconduct. Business Ethics, the Environment & Responsibility, 30(4), 538–550. https://doi.org/10.1111/beer.12361
  • Coombs, W. T., & Holladay, S. J. (2014). How publics react to crisis communication efforts. Journal of Communication Management, 18(1), 40–57. https://doi.org/10.1108/JCOM-03-2013-0015
  • Di Benedetto, C. A. (2017). Corporate social responsibility as an emerging business model in fashion marketing. Journal of Global Fashion Marketing, 8(4), 251–265. https://doi.org/10.1080/20932685.2017.1329023
  • Fornell, C., & Larcker, D. F. (1981). Structural equation models with unobservable variables and measurement error: Algebra and statistics. Journal of Marketing Research, 18(3), 382. https://doi.org/10.2307/3150980
  • Fu, H., Ma, H., Bian, J., Wang, C., Zhou, J., & Ma, Q. (2019). Don’t trick me: An event-related potentials investigation of how price deception decreases consumer purchase intention. Neuroscience Letters, 713, 134522. https://doi.org/10.1016/j.neulet.2019.134522
  • Goswami, S., & Bhaduri, G. (2021). Investigating the direct and indirect effects of perceived corporate hypocrisy on turnover intentions. Journal of Global Fashion Marketing, 12(3), 214–228. https://doi.org/10.1080/20932685.2021.1893782
  • Hayes, A. F. (2018). Introduction to mediation, moderation, and conditional process analysis. Guilford publications.
  • Hogenboom, M. (2017, November 15). The devious art of lying by telling the truth. BBC. https://www.bbc.com/future/article/20171114-the-disturbing-art-of-lying-by-telling-the-truth
  • Hunt, E. (2020, February 6). The eco gender gap: Why is saving the planet seen as women’s work? The Guardian. https://www.theguardian.com
  • Islam, J. U., & Rahman, Z. (2016). Examining the effects of brand love and brand image on customer engagement. Journal of Global Fashion Marketing, 7(1), 45–59. https://doi.org/10.1080/20932685.2015.1110041
  • Jiang, L., & Zhao, Y. (2016). The effects of corporate hypocrisy on consumer′ s purchase intention. Commercial Research, 58(9), 174.
  • Kaner, G. (2021). Greenwashing: How Difficult It Is to Be Transparent to the Consumer—H&M Case Study. Green Marketing in Emerging Markets: Strategic and Operational Perspectives, 203–226.
  • Keller, K. (2001). Building customer-based brand equity. Marketing Management, 10(2), 15–19.
  • Kim, K., Choi, Y., & Park, J. (2013). Pricing fraud detection in online shopping malls using a finite mixture model. Electronic Commerce Research and Applications, 12(3), 195–207. https://doi.org/10.1016/j.elerap.2013.01.001
  • Kırcova, İ., Enginkaya, E., & Yılmaz, H. (2015). Influence of consumers’ self-brand connections on purchase intentions. In Annual International Conference on Social Sciences, Istanbul, Turkey.
  • Li, J., & Leonas, K. K. (2021). Sustainability topic trends in the textile and apparel industry. Journal of Fashion Marketing and Management, 26(1), 67–87. https://doi.org/10.1108/JFMM-07-2020-0139
  • Lieber, C. (2020, June 9). What fashion investors are betting on now. Business of Fashion. https://www.businessoffashion.com
  • Lii, Y. S., & Lee, M. (2012). Doing right leads to doing well. Journal of Business Ethics, 105(1), 69–81. https://doi.org/10.1007/s10551-011-0948-0
  • Ma, R., Cherian, J., Tsai, W. H., Sial, M. S., Hou, L., & Álvarez-Otero, S. (2021). The relationship of CSR on digital platforms. Sustainability, 13(9), 4700. https://doi.org/10.3390/su13094700
  • MacLean, T., Litzky, B. E., & Holderness, D. K. (2015). When organizations don’t walk their talk. Journal of Business Ethics, 128(2), 351–368. https://doi.org/10.1007/s10551-014-2103-1
  • Mehar, M. (2021, February 16). The deception in fast fashion. Down to Earth. https://www.downtoearth.org.in
  • Meyer, J. W., & Rowan, B. (1977). Institutionalized organizations: Formal structure as myth and ceremony. The American Journal of Sociology, 83(2), 340–363. https://doi.org/10.1086/226550
  • Mok, A., Yu, H., & Zihayat, M. (2022). The trends of sustainability in the luxury fashion industry. Journal of Global Fashion Marketing, 13(4), 360–379. https://doi.org/10.1080/20932685.2022.2085601
  • Moore, K. (2019, June 5). Report shows customers want responsible fashion, but don’t want to pay for it. What should brands do? Forbes. https://www.forbes.com
  • Nguyen, N., & Leblanc, G. (2001). Corporate image and corporate reputation in customers’ retention decisions in services. Journal of Retailing and Consumer Services, 8(4), 227–236. https://doi.org/10.1016/S0969-6989(00)00029-1
  • Powell, D., Bian, L., Markman, E. M., & Finley, S. (2020). When intents to educate can misinform. Plos One, 15(5), e0230360. https://doi.org/10.1371/journal.pone.0230360
  • Rogers, T., Zeckhauser, R., Gino, F., Norton, M. I., & Schweitzer, M. E. (2017). Artful paltering. Journal of Personality and Social Psychology, 112(3), 456. https://doi.org/10.1037/pspi0000081
  • Sailer, A., Wilfing, H., & Straus, E. (2022). Greenwashing and bluewashing in black friday-related sustainable fashion marketing on instagram. Sustainability, 14(3), 1494. https://doi.org/10.3390/su14031494
  • Schauer, F., & Zeckhauser, R. J. (2007). Paltering. KSG Working Paper No. RWP07-006. https://doi.org/10.2139/ssrn.832634
  • Segran, E. (2019, August 7). H&M, Zara, and other fashion brands are tricking shoppers with vague sustainability claims. Fast Company. https://www.fastcompany.com/90385370/
  • Serota, K. B. (2019). Deceptive marketing outcomes. In T. D. Morgan (Ed.), The Palgrave Handbook of deceptive communication (pp. 813–837). Palgrave Macmillan.
  • Tajfel, H., Turner, J. C., Austin, W. G., & Worchel, S. (1979). An integrative theory of intergroup conflict. Organizational Identity: A Reader, 56(65), 9780203505984–16.
  • Thorson, E., Wicks, R., & Leshner, G. (2012). Experimental methodology in journalism and mass communication. Journalism & Mass Communication Quarterly, 89(1), 112–124. https://doi.org/10.1177/1077699011430066
  • Thummes, K. (2018). In the twilight zone between veracity and lying: A survey on the perceived legitimacy of corporate deception in reaction to ethical dilemmas. International Journal of Strategic Communication, 12(1), 1–24.
  • Wagner, T., Korschun, D., & Troebs, C. C. (2020). Deconstructing corporate hypocrisy. Journal of Business Research, 114, 385–394. https://doi.org/10.1016/j.jbusres.2019.07.041
  • Wagner, T., Lutz, R. J., & Weitz, B. A. (2009). Corporate hypocrisy: Overcoming the threat of inconsistent corporate social responsibility perceptions. Journal of Marketing, 73(6), 77–91. https://doi.org/10.1509/jmkg.73.6.77
  • Walsh, G., Mitchell, V. W., Jackson, P. R., & Beatty, S. E. (2009). Examining the antecedents and consequences of corporate reputation. British Journal of Management, 20(2), 187–203. https://doi.org/10.1111/j.1467-8551.2007.00557.x
  • Wang, T. (2017). Social identity dimensions and consumer behavior in social media. Asia Pacific Management Review, 22(1), 45–51. https://doi.org/10.1016/j.apmrv.2016.10.003
  • Woodside, A. G., & Fine, M. B. (2019). Sustainable fashion themes in luxury brand storytelling. Journal of Global Fashion Marketing, 10(2), 111–128. https://doi.org/10.1080/20932685.2019.1573699
  • Yadav, R. S., Dash, S. S., Chakraborty, S., & Kumar, M. (2018). Perceived CSR and corporate reputation: The mediating role of employee trust. Vikalpa, 43(3), 139–151. https://doi.org/10.1177/0256090918794823
  • Zhigang, W., Lei, Z., & Xintao, L. (2020). Consumer response to corporate hypocrisy from the perspective of expectation confirmation theory. Frontiers in Psychology, 11, 3085. https://doi.org/10.3389/fpsyg.2020.580114

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.