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Journal of Global Fashion Marketing
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Volume 14, Issue 4

Journal of Global Fashion Marketing

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Journal of Global Fashion Marketing, Volume 14, Issue 4 (2023)

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Journal of Global Fashion Marketing, Volume 14, Issue 4 (2023)

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Vol 15, 2024 Volume 14, 2023 Vol 13, 2022 Vol 12, 2021 Vol 11, 2020 Vol 10, 2019 Vol 9, 2018 Vol 8, 2017 Vol 7, 2016 Vol 6, 2015 Vol 5, 2014 Vol 4, 2013 Vol 3, 2012 Vol 2, 2011 Vol 1, 2010

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Fashion & Film

Introduction

Fashion and film stories of (mis)understanding: Introduction to a special issue on cinema and fashion

Paloma Díaz Soloaga, Gemma Muñoz Domínguez & Arch G. Woodside

Pages: 369-373

Published online: 30 Jun 2023

AbstractforFashion and film stories of (mis)understanding: Introduction to a special issue on cinema and fashion | Full Text | References | PDF (226.4 KB) | EPUB

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Free Access

Articles

Article

Fashion empowering women: Sterotypes in the TV dramedy series House of Cards, Suits and Emily in Paris

Teresa Sádaba, Carmen Azpurgua, Pedro Mir Bernal & Patricia SanMiguel

Pages: 374-389

Published online: 12 May 2023

AbstractforFashion empowering women: Sterotypes in the TV dramedy series House of Cards, Suits and Emily in Paris | Full Text | References | PDF (1.9 MB) | EPUB

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Article

Bollywood influence on clothing selection of Indian consumers

Tammy R. Kinley, Sanjukta Pookulangara, Bharath M. Josiam, Dan Spears & Kirti Dutta

Pages: 390-403

Published online: 15 May 2023

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Article

Fashion, cinema and marketing: An exploratory study of diversity and stereotyping on the red carpets in US Vogue

Concha Pérez Curiel, Jorge Zarauza Castro & Ana Velasco Molpeceres

Pages: 404-418

Published online: 12 May 2023

AbstractforFashion, cinema and marketing: An exploratory study of diversity and stereotyping on the red carpets in US Vogue | Full Text | References | PDF (357.2 KB) | EPUB

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Article

The evolution of journalists´ style in the cinema in Spain: From the Historias de la radio to Spotlight

Alfonso de la Quintana García

Pages: 419-428

Published online: 02 Jun 2023

AbstractforThe evolution of journalists´ style in the cinema in Spain: From the Historias de la radio to Spotlight | Full Text | References | PDF (294.3 KB) | EPUB

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Article

Legacy transmission through fashion films: Visual and narrative brand heritage integration

Paloma Diaz Soloaga, Gemma Muñoz Dominguez & Jing Zhou

Pages: 429-448

Published online: 26 Jun 2023

AbstractforLegacy transmission through fashion films: Visual and narrative brand heritage integration | Full Text | References | PDF (1.5 MB) | EPUB

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Regular Articles

Article

Analysis of productivity, efficiency, and their explanatory factors in the fast fashion sector: New evidence from the international environment

Justo de Jorge Moreno & Francisco Javier Martínez Velázquez

Pages: 449-467

Published online: 23 Feb 2023

AbstractforAnalysis of productivity, efficiency, and their explanatory factors in the fast fashion sector: New evidence from the international environment | Full Text | References | PDF (5.2 MB) | EPUB

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Article

Impact of customer’s emotions on online purchase intention and impulsive buying of luxury cosmetic products mediated by perceived service quality

Fatemeh Golalizadeh, Bahram Ranjbarian & Azarnoosh Ansari

Pages: 468-488

Published online: 27 Jun 2023

AbstractforImpact of customer’s emotions on online purchase intention and impulsive buying of luxury cosmetic products mediated by perceived service quality | Full Text | References | PDF (938.2 KB) | EPUB

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Article

Lying by telling the truth – the risks of deception by paltering and hypocrisy in corporate social responsibilities context

Saheli Goswami & Geetika Jaiswal

Pages: 489-504

Published online: 12 May 2023

AbstractforLying by telling the truth – the risks of deception by paltering and hypocrisy in corporate social responsibilities context | Full Text | References | PDF (385.2 KB) | EPUB

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Case

Article

Assessing how an unofficial brand partnership affects a brand image: The case of the Satan Shoes

Y. Greg Song, Jiemin Looi & Eun Yeon Kang

Pages: 505-520

Published online: 28 Jul 2023

AbstractforAssessing how an unofficial brand partnership affects a brand image: The case of the Satan Shoes | Full Text | References | PDF (638 KB) | EPUB

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Journal of Global Fashion Marketing (Vol.14, Iss.4, 2023)

Fashion & Film

Fashion & Film

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