Fashion marketing in the metaverse

References

• Abdulquadri, A., Kieu, T., & Nguyen, P. (2021). Digital transformation in financial services provision: A Nigerian perspective to adopting chatbot. Journal of Enterprising Communities: People and Places in the Global Economy, 15(2), 258–281. https://doi.org/10.1108/JEC-06-2020-0126
   Google Scholar
• Barrera, K., & Shah, D. (2023). Marketing in the metaverse: Conceptual understanding, framework, and research agenda. Journal of Business Research, 155, 113420. https://doi.org/10.1016/j.jbusres.2022.113420
   Web of Science ®Google Scholar
• Brooksworth, F., Mogaji, E., Bosah, G. (2023a). Fashion marketing in emerging economies: An introduction. In Fashion marketing in emerging economies Volume I. Palgrave studies of marketing in emerging economies. Palgrave Macmillan. https://doi.org/10.1007/978-3-031-07326-7
   Google Scholar
• Brooksworth, F., Mogaji, E., & Bosah, G. (2023b). Fashion marketing in emerging economies Volume II: South American, Asian and African perspectives. In Fashion marketing in emerging economies Volume II. Palgrave studies of marketing in emerging economies. Palgrave Macmillan. https://doi.org/10.1007/978-3-031-07078-5
   Google Scholar
• Chohan, R., & Paschen, J. (2023). NFT marketing: How marketers can use non-fungible tokens in their campaigns. Business Horizons, 66(1), 43–50. https://doi.org/10.1016/j.bushor.2021.12.004
   Web of Science ®Google Scholar
• Chylińska, D. (2022). Escape? But where? About ‘escape tourism’. Tourist Studies, 22(3), 262–289. https://doi.org/10.1177/14687976221092220
   Web of Science ®Google Scholar
• Cobben, S. (2022). Designing a new customer experience for fashion in the metaverse. https://repository.tudelft.nl/islandora/object/uuid%3A598e2565-de60-4163-ae94-614198b8156e
   Google Scholar
• Cova, B., Carù, A., & Cayla, J. (2018). Re-conceptualising escape in consumer research. Qualitative Market Research: An International Journal, 21(4), 445–464. https://doi.org/10.1108/QMR-01-2017-0030
   Web of Science ®Google Scholar
• DAN. (2023). Best metaverse marketing agencies in 2023. https://digitalagencynetwork.com/best-metaverse-marketing-agencies/
   Google Scholar
• Dwivedi, Y. K., Hughes, L., Baabdullah, A. M., Ribeiro-Navarrete, S., Giannakis, M., Al-Debei, M. M., Dennehy, D., Metri, B., Buhalis, D., Cheung, C.M.K., Conboy, K., Doyle, R., Dubey, R., Dutot, V., Felix, R., Goyal, D.P., Gustafsson, A., Hinsch, C., Jebabli, I., & Wamba, S. F. (2022). Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy. International Journal of Information Management, 66, 102542. https://doi.org/10.1016/j.ijinfomgt.2022.102542
   Web of Science ®Google Scholar
• Dwivedi, Y. K., Hughes, L., Wang, Y., Alalwan, A. A., Ahn, S. J., Balakrishnan, J., Barta, S., Belk, R., Buhalis, D., Dutot, V., Felix, R., Filieri, R., Flavián, C., Gustafsson, A., Hinsch, C., Hollensen, S., Jain, V., Kim, J., Krishen, A. S., … Wirtz, J. (2023). Metaverse marketing: How the metaverse will shape the future of consumer research and practice. Psychology & Marketing, 40(4), 750–776. https://doi.org/10.1002/mar.21767
   Web of Science ®Google Scholar
• Giang, K., & Shah, D. (2022). Marketing in the metaverse: Conceptual understanding, framework, and research agenda. Journal of Business Research, 155, 113420. https://doi.org/10.1016/j.jbusres.2022.113420
   Web of Science ®Google Scholar
• Hackle, C. (2021). Value creation in the metaverse: A utility framework For NFTs. Retrieved from August 19, 2023, https://www.forbes.com/sites/cathyhackl/2021/11/23/value-creation-in-the-metaverse-a-utility-framework-for-nfts/?sh=24a840b41233
   Google Scholar
• Idrees, S., Vignali, G., & Gill, S. (2020). Technological advancement in fashion online retailing: A comparative study of Pakistan and UK fashion e-commerce. International Journal of Economics and Management Engineering, 14(4), 313–328.
   Google Scholar
• Jain, G., Singh, H., Chaturvedi, K., & Rakesh, S. (2020). Blockchain in the logistics industry: In fizz customer trust or not. Journal of Enterprise Information Management, 33(3), 541–558. https://doi.org/10.1108/JEIM-06-2018-0142
   Web of Science ®Google Scholar
• Joor. (2022). Fashion has entered the metaverse—A collision of design and technology. https://www.joor.com/insights/fashion-has-entered-the-metaverse-a-collision-of-design-and-technology
   Google Scholar
• Joy, A., Zhu, Y., Peña, C., & Brouard, M. (2022). Digital future of luxury brands: Metaverse, digital fashion, and non-fungible tokens. Strategic Change, 31(3), 337–343. https://doi.org/10.1002/jsc.2502
   Google Scholar
• Kalbaska, N., & Cantoni, L. (2019). Digital fashion competences: Market practices and needs. In R. Rinaldi & R. Bandinelli (Eds.), Business models and ICT technologies for the fashion supply chain (pp. 125–135). Springer International Publishing. https://doi.org/10.1007/978-3-319-98038-6_10
   Google Scholar
• Kaur, J., Wadera, D., & Gupta, S. (2022). Sustainable consumption practices in Indian households: A saga of environment management linked to Indian ethos and generational differences. Society and Business Review, 17(3), 441–468. https://doi.org/10.1108/SBR-08-2021-0132
   Web of Science ®Google Scholar
• Khalil, A., Amine Abdelli, M. E., & Mogaji, E. (2022). Do digital technologies influence the relationship between the COVID-19 crisis and SMEs’ resilience in developing countries? Journal of Open Innovation: Technology, Market, and Complexity, 8(2), 100–109. https://doi.org/10.3390/joitmc8020100
   Google Scholar
• Kohler, E., Mogaji, E., & Erkan, İ. (2023). Save the trip to the store: Sustainable shopping, electronic word of mouth on Instagram and the impact on cosmetic purchase intentions. Sustainability, 15(10), 8036–8045. https://doi.org/10.3390/su15108036
   Web of Science ®Google Scholar
• Kolk, A. (2023). How fashion brands are entering the metaverse. https://epiprodux.com/blog/how-fashion-brands-are-entering-the-metaverse/
   Google Scholar
• Koohang, A., Nord, J. H., Ooi, K. B., Tan, G. W. H., Al-Emran, M., Aw, E. C. X., & Wong, L. W. (2023). Shaping the metaverse into reality: A holistic multidisciplinary understanding of opportunities, challenges, and avenues for future investigation. Journal of Computer Information Systems, 1–31. https://doi.org/10.1080/08874417.2023.2165197
   Web of Science ®Google Scholar
• Laeeq, K. (2022). Metaverse: Why, how and what. How and what. https://www.researchgate.net/publication/358505001_Metaverse_Why_How_and_What
   Google Scholar
• Lamba, S., & Malik, R. (2022). Into the metaverse: Marketing to Gen Z consumers. In Applying metalytics to measure customer experience in themetaverse (pp. 92–98). IGI Global.
   Google Scholar
• Malik, N., Wei, M., Appel, G., & Luo, L. (2023). Blockchain technology for creative industry: Current state and research opportunities. International Journal of Research in Marketing, 40(1), 38–48. https://doi.org/10.1016/j.ijresmar.2022.07.004
   Web of Science ®Google Scholar
• McKinsey. (2022). The metaverse fashion industry connection. https://www.mckinsey.com/industries/retail/our-insights/how-the-fashion-industry-can-get-into-a-metaverse-mindset
   Google Scholar
• Mogaji, E., & Nguyen, N. (2022). Managers’ understanding of artificial intelligence in relation to marketing financial services: Insights from a cross-country study. International Journal of Bank Marketing, 40(6), 1272–1298. https://doi.org/10.1108/IJBM-09-2021-0440
   Web of Science ®Google Scholar
• Mogaji, E., Restuccia, M., Lee, Z., & Nguyen, N. P. (2023). B2B brand positioning in emerging markets: Exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands. Industrial Marketing Management, 108, 237–250. https://doi.org/10.1016/j.indmarman.2022.12.003
   Web of Science ®Google Scholar
• Mogaji, E., Wirtz, J., Belk, R., & Dwivedi, Y. (2023a). Immersive Time (ImT). International Journal of Information Management, 72, 102659. https://doi.org/10.1016/j.ijinfomgt.2023.102659
   Web of Science ®Google Scholar
• Morrison, R. (2022). Metaverse? More like meh-taverse. Brits don’t care about virtual worlds. https://techmonitor.ai/technology/emerging-technology/metaverse-uk-meta-virtual-worlds
   Google Scholar
• Nguyen, N. P., & Mogaji, E. (2023). Emerging economies in fashion global value chains: Brand positioning and managerial implications. In Fashion marketing in emerging economies Volume I. Palgrave studies of marketing in emerging economies (pp. 109–133). Palgrave Macmillan. https://doi.org/10.1007/978-3-031-07326-7_5
   Google Scholar
• Park, J., & Kim, N. (2023). Examining self-congruence between user and avatar in purchasing behaviour from the metaverse to the real world. Journal of Global Fashion Marketing, 1–16. https://doi.org/10.1080/20932685.2023.2180768
   Web of Science ®Google Scholar
• Periyasami, S., & Periyasamy, A. P. (2022). Metaverse as future promising platform business model: A case study on the fashion value chain. Businesses, 2(4), 527–545. https://doi.org/10.3390/businesses2040033
   Google Scholar
• Reuters. (2021). Metaverse: A $50 bln revenue opportunity for luxury - MS. https://www.reuters.com/technology/metaverse-50-bln-revenue-opportunity-luxury-ms-2021-11-16/
   Google Scholar
• Romagnoli, R. (2022). Discover three pioneers of luxury fashion in the metaverse. https://www.thedrum.com/opinion/2022/03/02/discover-three-pioneers-luxury-fashion-the-metaverse
   Google Scholar
• Sarker, M. M. (2019). A literature review in the textile and fashion marketing research. American Academic Scientific Research Journal for Engineering, Technology, and Sciences, 53(1), 105–111.
   Google Scholar
• Sayem, A. (2022). Digital fashion innovations for the real world and metaverse. International Journal of Fashion Design, Technology and Education, 15(2), 139–141. https://doi.org/10.1080/17543266.2022.2071139
   Google Scholar
• Show. (2021). Louis Vuitton to launch a video game featuring NFTs by Beeple. https://showstudio.com/news/louis-vuitton-to-launch-a-video-game-featuring-nfts-by-beeple
   Google Scholar
• Tashjian, R. (2021). Why is fashion so obsessed with the metaverse? Retrieved from August 19, 2023, https://www.gq.com/story/metaverse-fashion-explainer
   Google Scholar
• Wise, J. (2022). How many people use the metaverse in 2022? https://earthweb.com/how-many-people-use-the-metaverse/
   Google Scholar
• Yan, R. (2022). A Sustainable fashion industry business model revolution based in the metaverse: Practices and reciprocal processes. Highlights in Business, Economics and Management, 4, 363–369. https://doi.org/10.54097/hbem.v4i.3526
   Google Scholar