321
Views
8
CrossRef citations to date
0
Altmetric
Articles

Powering the change: a Contingent Valuation study on the determinants of demand for green vs. brown energy

, &
Pages 146-173 | Received 30 Jan 2012, Accepted 30 Apr 2012, Published online: 19 Jun 2012

References

  • Adamowicz , V. , Dupont , D. and Krupnick , A. Willingness to pay to reduce community health risks from municipal drinking water: a stated preference study [online] . Third World Congress of Environmental and Resource Economics . July 3–7 . Available from: http://www.webmeets.com/files/papers/ERE/WC3/187/Adamowicz%20Dupont%20Krupnick%20Water%20Kyoto%20Submission%20Dec%202005.pdf [Accessed 12 April 2012]
  • Aprahamian , F. , Chanel , O. and Luchini , S. 2008 . Heterogeneous anchoring and the shift effect in iterative valuation questions . Resource and energy economics , 30 : 12 – 20 .
  • Aravena , C. , Hutchison , W.G. and Longo , A. 2011 . Environmental pricing of externalities from different sources of electricity generation in Chile . Energy economics , in press. doi: 10.1016/j.eneco.2011.11.004
  • Batley , S.L. 2001 . Citizen versus consumer: challenge in the UK green power market . Energy policy , 29 ( 6 ) : 479 – 487 .
  • Bergmann , A. , Hanley , N. and Wright , R. 2006 . Valuing the attributes of renewable energy investments . Energy policy , 34 ( 9 ) : 1004 – 1014 .
  • Bergmann , A. , Colombo , S. and Hanley , N. 2008 . Rural versus urban preferences for renewable energy developments . Ecological economics , 65 ( 3 ) : 616 – 625 .
  • Bigerna , S. and Polinori , P. 2011 . Italian consumers' willingness to pay for renewable energy sources [online]. MPRA – Munich Personal RePEc Archive. Available from: http://mpra.ub.uni-muenchen.de/34408/1/MPRA_paper_34408.pdf [Accessed 12 April 2012]
  • Bollino , C.A. 2009 . The willingness to pay for renewable energy sources: the case of Italy with socio-demographic determinants . The energy journal , 30 ( 2 ) : 81 – 96 .
  • Borchers , A.M. , Duke , J.M. and Parsons , G.R. 2007 . Does willingness to pay for green energy differ by source? . Energy policy , 35 ( 6 ) : 3327 – 3334 .
  • Bosworth , R. , Cameron , T.A. and DeShazo , J.R. 2009 . Demand for environmental policies to improve health: evaluating community-level policy scenarios . Journal of environmental economics and management , 57 ( 3 ) : 293 – 308 .
  • Byrnes , B. , Jones , C. and Goodman , S. 1999 . Contingent valuation and real economic commitments: evidence from electric utility green pricing programmes . Journal of environmental planning and management , 42 ( 2 ) : 149 – 166 .
  • Carson , R. and Groves , T. 2007 . Incentive and informational properties of preference questions . Environmental and resource economics , 37 ( 1 ) : 191 – 210 .
  • Carson , R. , Groves , T. and Machina , M.T. Incentive and informational properties of preference questions . Unpublished Working Paper, University of California .
  • Chilton , S. 2004 . Valuation of Health Benefits Associated with Reductions in Air Pollution , Department for Environment Food and Rural Affairs (DEFRA) . Final report
  • COM . 2007 . Commission of the European Communities(2007)8484 final. Renewable Energy Road Map – Renewable energies in the 21st century: building a more sustainable future Brussels , EU [online] Available from: http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=COM:2006:0848:FIN:EN:PDF [Accessed 12 April 2012]
  • Desaigues , B. 2011 . Economic valuation of air pollution mortality: a 9-country contingent valuation survey of value of a life year (VOLY) (2011) . Ecological indicators , 11 ( 3 ) : 902 – 910 .
  • EEA . 2011 . Greenhouse gas emission in Europe [online]. EEA Report 6/2011. Available from: http://www.eea.europa.eu/publications/ghg-retrospective-trend-analysis-1990–2008 [Accessed 12 April 2012]
  • Ek , K. and Söderholm , P. 2008 . Norms and economic motivation in the Swedish green electricity market . Ecological economics , 68 ( 1–2 ) : 169 – 182 .
  • EC . 2009 . Directive of the European Parliament and the Council of the European Union 2009/28/EC of 23 April 2009 on the promotion of the use of energy from renewable sources and amending and subsequently repealing Directives 2001/77/EC and 2003/30/EC Strasbourg , EU [online] Available from: http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=OJ:L:2009:140:0016:0062:EN:PDF [Accessed 12 April 2012]
  • Flachaire , E. and Hollard , G. 2006 . Controlling starting-point bias in double-bounded contingent valuation surveys . Land economics , 82 ( February ) : 103 – 111 .
  • Genius , M. and Strazzera , E. 2005 . “ Modeling elicitation effects in contingent valuation studies: a Monte Carlo analysis of the bivariate approach ” . In Applications of simulation methods in environmental and resource economics , Edited by: Scarpa , R. and Alberini , A. 223 – 246 . Dordrecht , , The Netherlands : Springer .
  • Genius , M. and Strazzera , E. 2011 . Can unbiased be tighter? Application of bivariate models to reduce the bias-variance trade-off in WTP estimation . Resource and energy economics , 33 ( 1 ) : 293 – 314 .
  • Gerpott , T.J. and Mahmudova , I. 2009 . Determinants of price mark-up tolerance for green electricity – lessons for environmental marketing strategies from a study of residential electricity customers in Germany . Business strategy and the environment , 19 ( 5 ) : 304 – 318 .
  • Grösche , P. and Schröder , C. 2011 . Eliciting public support for greening the electricity mix using random parameter techniques . Energy economics , 33 ( 2 ) : 363 – 370 .
  • Hansla , A. 2008 . Psychological determinants of attitudes towards and willingness to pay for green electricity . Energy policy , 36 ( 2 ) : 768 – 774 .
  • Herriges , J.A. and Shogren , J.F. 1996 . Starting point bias in dichotomous choice valuation with follow-up questioning . Journal of environmental economics and management , 30 ( January ) : 112 – 131 .
  • Itaoka , K. 2006 . The effect of risk characteristics on willingness to pay for mortality risk reductions from electric power generation . Environmental and resource economics , 33 : 371 – 398 .
  • Ivanova , G. Queensland consumers' willingness to pay for electricity from renewable energy sources . ANZSEE conference, ecological economics in action . December 11–13 2005 . Edited by: Forgie , V. pp. 85 – 100 . Palmersont North , NZ : Massey University .
  • Johnson , E. and Nemet , G.F. Willingness to pay for climate policy: a review of estimates . [online]. La Follette School Working Paper No. 2010–2011 . Available from: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1626931 [Accessed 12 April 2012]
  • Johnson , F.R. and Desvouges , W.H. 1997 . Estimating stated preferences with rated-pair data: environmental, health, and employment effects of energy programs . Journal of environmental economics and management , 34 ( 1 ) : 79 – 99 .
  • Kim , J. 2012 . Assessment of Korean customers' willingness to pay with RPS . Renewable and sustainable energy reviews , 16 ( 1 ) : 695 – 703 .
  • Krupnick , A. 2002 . Age, health, and the willingness to pay for mortality risk reductions: a contingent valuation survey of Ontario residents . Journal of risk and uncertainty , 24 ( 2 ) : 161 – 186 .
  • Longo , A. , Markandya , A. and Petrucci , M. 2008 . The internalization of externalities in the production of electricity: willingness to pay for the attributes of a policy for renewable energy . Ecological economics , 67 ( 1 ) : 140 – 152 .
  • Markandya , A. and Wilkinson , P. 2007 . Electricity generation and health . The lancet , 370 ( 9591 ) : 979 – 990 .
  • Menges , R. and Traub , S. 2009 . An experimental study on the gap between willingness to pay and willingness to donate for green electricity . FinanzArchiv/public finance analysis , 65 ( 3 ) : 335 – 357 .
  • Mozumber , P. , Vasquez , W.F. and Marathe , A. 2011 . Consumers' preference for renewable energy in the southwest USA . Energy economics , 33 ( 6 ) : 1119 – 1126 .
  • Nomura , N. and Akai , N. 2004 . Willingness to pay for green electricity in Japan as estimated through contingent valuation method . Applied energy , 78 ( 4 ) : 453 – 463 .
  • Peters , E. , Lipkus , I. and Diefenbach , M.A. 2006 . The function of affect in health communications and in the construction of health plans . Journal of communication , 56 : 140 – 162 .
  • Roe , B. 2001 . US consumers' willingness to pay for green electricity . Energy policy , 29 ( 11 ) : 917 – 925 .
  • Slovic , P. 2000 . The perception of risk , London : Earthscan .
  • Solino , M. , Vazquez , M.X. and Prada , A. 2009 . Social demand for electricity from forest biomass in Spain: does payment periodicity affect the willingness to pay? . Energy policy , 37 ( 2 ) : 531 – 540 .
  • Strazzera , E. 2003a . The effect of protest votes on the estimates of willingness to pay for use values of recreational sites . Environmental and resource economics , 25 ( 4 ) : 461 – 476 .
  • Strazzera , E. 2003b . Modelling zero values and protest responses in contingent valuation surveys . Applied Economics , 35 ( 2 ) : 133 – 138 .
  • Vázquez Rodríguez , M. and León , C. 2004 . Altruism and the economic values of environmental and social policies . Environmental and resource economics , 28 ( 2 ) : 233 – 249 .
  • Whitehead , J.C. and Cherry , T.L. 2007 . Willingness to pay for a Green Energy program: a comparison of ex-ante and ex-post hypothetical bias mitigation approaches . Resource and energy economics , 29 ( 4 ) : 247 – 261 .
  • Wiser , R.H. 2007 . Using contingent valuation to explore willingness to pay for renewable energy: a comparison of collective and voluntary payment vehicles . Ecological economics , 62 ( 3–4 ) : 419 – 432 .
  • Wood , L.L. 1995 . How much are customers willing to pay for improvements in health and environmental quality? . The electricity journal , 8 ( 4 ) : 70 – 77 .
  • Yoo , S. and Kwak , S. 2009 . Willingness to pay for green electricity in Korea: a contingent valuation study . Energy policy , 37 ( 12 ) : 5408 – 5416 .
  • Zografakis , N. 2010 . Assessment of public acceptance and willingness to pay for renewable energy source in Crete . Renewable and sustainable energy reviews , 14 ( 3 ) : 1088 – 1095 .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.