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Article

Bridging Asia and the world in marketing competitiveness: introduction to the special issue

桥接亚洲和世界的市场竞争力:特刊简介

Pages 227-230 | Received 22 Mar 2013, Accepted 22 Mar 2013, Published online: 29 May 2013

REFERENCES

  • Chao, P., Samiee, S., & Sai-Chung Yip, L. (2003). International marketing and the Asia-pacific region. International Marketing Review, 20(5), 480–493.
  • Kim, J., Lee, K. H., & Taylor, C. R. (2013). Effects of mobile direct experience on perceived interactivity and attitude toward smartphone applications. Journal of Global Scholars of Marketing Science, 23(3)
  • Kim, E. Y., & Park, K. (2013). Marketing mix elements influencing brand attitude strength: Global vs. domestic SPA brands.Journal of Global Scholars of Marketing Science, 23(3)
  • Lee, H. J., & Park, S-Y. (2013). Environmental orientation in going green: A qualitative approach to consumer psychology and sociocultural factors of green consumption. Journal of Global Scholars of Marketing Science, 23(3)
  • Moon, J., & Tikoo, S. (2013). Supplier's capability factors affecting manufacturer commitment, opportunism and supplier performance. Journal of Global Scholars of Marketing Science, 23(3)

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