1,080
Views
4
CrossRef citations to date
0
Altmetric
Articles

Social dimension of sustainability: From community to social capital

可持续发展的社会维度:从群体到社会资本

Pages 175-181 | Received 15 May 2017, Accepted 17 Sep 2017, Published online: 14 Mar 2018

References

  • Baker, W. E., & Sinkula, J. M. (2005). Environmental marketing strategy and firm performance: Effects on new product performance and market share. Journal of the Academy of Marketing Science, 33(4), 461–475.10.1177/0092070305276119
  • Bansal, P. (2005). Evolving sustainably: A longitudinal study of corporate sustainable development. Strategic Management Journal, 26(3), 197–218.10.1002/(ISSN)1097-0266
  • Barone, M. J., Miyazaki, A. D., & Taylor, K. A. (2000). The influence of cause-related marketing on consumer choice: Does one good turn deserve another? Journal of the Academy of Marketing Science, 28(2), 248–262. doi:10.1177/0092070300282006
  • Bennett, M. D., James, P., & Klinkers, L. (1999). Sustainable measures: Evaluation and reporting of environmental and social performance. Sheffield: Greenleaf.
  • Berens, G., van Riel, C. B. M., & van Bruggen, G. H. (2005). Corporate associations and consumer product responses: The moderating role of corporate brand dominance. Journal of Marketing, 69(3), 35–48.10.1509/jmkg.69.3.35.66357
  • Bourdieu, P. (1986). Forms of capital. In J. G. Richardson (Ed.), Handbook of theory and research for the sociology of education (pp. 241–258). New York, NY: Greenwood Press.
  • Brown, T. J., & Dacin, P. A. (1997). The company and the product: Corporate associations and consumer product responses. Journal of Marketing, 61(1), 68–84. doi:10.2307/1252190
  • Capron, L., & Hulland, J. (1999). Redeployment of brands, sales forces, and general marketing management expertise following horizontal acquisitions: A resource-based view. Journal of Marketing, 63(2), 41–54.10.2307/1251944
  • Chabowski, B. R., Mena, J. A., & Gonzalez-Padron, T. L. (2011). The structure of sustainability research in marketing, 1958–2008: A basis for future research opportunities. Journal of the Academy of Marketing Science, 39(1), 55–70.10.1007/s11747-010-0212-7
  • Coleman, J. S. (1988). Social capital in the creation of human capital. American Journal of Sociology, 94, S95–S120.10.1086/228943
  • Day, G. S. (1994). The capabilities of market-driven organizations. Journal of Marketing, 58(4), 37–52.10.2307/1251915
  • Dhaoui, C. (2014). An empirical study of luxury brand marketing effectiveness and its impact on consumer engagement on Facebook. Journal of Global Fashion Marketing, 5(3), 209–222. doi:10.1080/20932685.2014.907605
  • Drumwright, M. E. (1994). Socially responsible organizational buying: Environmental concern as a noneconomic buying criterion. Journal of Marketing, 58(3), 1–19. doi:10.2307/1252307
  • Elkington, J. (1998). Cannibals with forks: The triple bottom line of 21st century business. Stony Creek, CT: New Society.
  • Ellen, P. S., Webb, D. J., & Mohr, L. A. (2006). Building corporate associations: Consumer attributions for corporate socially responsible programs Journal of the Academy of Marketing Science, 34(2), 147–157.10.1177/0092070305284976
  • Etzioni, A. (1996). The New Golden Rule: Community and Morality in a Democratic Society. New York, NY: Basic Books.
  • García-Rosell, J.-C., & Moisander, J. (2008). Ethical dimensions of sustainable marketing: A consumer policy perspective. European Advances in Consumer Research, 8, 210–215.
  • Handelman, J. M., & Arnold, S. J. (1999). The Role of Marketing Actions with a Social Dimension: Appeals to the Institutional Environment. Journal of Marketing, 63(3), 33–48.10.2307/1251774
  • Hart, S. L. (1995). A natural resource-based view of the firm. Academy of Management Review, 20(4), 986–1014.
  • Jamrozy, U. (2007). Marketing of tourism: A paradigm shift toward sustainability. International Journal of Culture, Tourism and Hospitality Research, 1(2), 117–130.10.1108/17506180710751669
  • Jayachandran, S., Hewett, K., & Kaufman, P. (2014). Customer response capability in a sense-and-respond era: The role of customer knowledge process. Journal of the Academy of Marketing Science, 32(3), 219–233.
  • Kim, H.-S., & Ma, M. (2014). Influence of parent brand attitude and self-brand congruity on consumer response to green brand extensions for apparel products. Journal of Global Fashion Marketing, 5(2), 165–181. doi:10.1080/20932685.2014.881586
  • Kim, J. (2015). Sustainability in social brand communities: Influences on customer equity. Journal of Global Scholars of Marketing Science, 25(3), 246–258.10.1080/21639159.2015.1041783
  • Kim, J. (2014). The roles of cause involvement and cause acts in a social marketing campaign. Journal of Global Scholars of Marketing Science, 24(4), 426–440. doi:10.1080/21639159.2014.949032
  • Ko, E., Choo, H., Lee, J. Y., Song, S., & Whang, H. (2013). Triangulated value perspectives of place marketing: A case of Dongdaemun and the Doota shopping mall. Journal of Global Fashion Marketing, 4(4), 299–318. doi:10.1080/20932685.2013.822683
  • Lee, H. J., & Park, S.-Y. (2013). Environmental orientation in going green: A qualitative approach to consumer psychology and sociocultural factors of green consumption. Journal of Global Scholars of Marketing Science, 23(3), 245–262. doi:10.1080/21639159.2013.788366
  • Lee, K. H. (2012). Linking stakeholders and corporate reputation towards corporate sustainability. International Journal of Innovation and Sustainable Development, 6(2), 219–235.10.1504/IJISD.2012.046947
  • Lee, K. H., & Saen, R. F. (2012). Measuring corporate sustainability management: A data envelopment analysis approach. International Journal of Production Economics, 140(1), 219–226.10.1016/j.ijpe.2011.08.024
  • Leonidou, C. N., Katsikeas, C. S., & Morgan, N. A. (2012). Greening” the marketing mix: Do firms do it and does it pay off? Journal of the Academy of Marketing Science, 41(20), 151–170. doi:10.1007/s11747-012-0317-2
  • Lichtenstein, D. R., Drumwright, M. E., & Braig, B. E. (2004). The effect of corporate social responsibility on customer donations to corporate-supported nonprofits. Journal of Marketing, 68(4), 16–32.10.1509/jmkg.68.4.16.42726
  • Light, P. C. (2004). Sustaining nonprofit performance: The case for capacity building and the evidence to support it. Washington, DC: The Brookings Institution.
  • Luo, X., & Bhattacharya, C. B. (2006). Corporate social responsibility, customer satisfaction, and market value. Journal of Marketing, 70(4), 1–18.10.1509/jmkg.70.4.1
  • Luo, X., Sivakumar, K., & Liu, S. S. (2005). Globalization, marketing resources, and performance: Evidence from China. Journal of the Academy of Marketing Science, 33(1), 50–65.10.1177/0092070304265050
  • Menon, A., & Menon, A. (1997). Enviropreneurial marketing strategy: The emergence of corporate environmentalism as market strategy. Journal of Marketing, 61(1), 51–67. doi:10.2307/1252189
  • Park, J., Ko, E., & Kim, S. (2010). Consumer behavior in green marketing for luxury brand: A cross-cultural study of US, Japan and Korea. Journal of Global Scholars of Marketing Science, 20(4), 319–333. doi:10.1080/12297119.2010.9707436
  • Peattie, K., & Peattie, S. (2009). Social marketing: A pathway to consumption reduction? Journal of Business Research, 62(2), 260–268.10.1016/j.jbusres.2008.01.033
  • Portes, A. (1998). Social capital: Its origins and applications in modern sociology. Annual Review of Sociology, 24, 1–24.
  • Putnam, R. D. (1993). The prosperous community: Social capital and public life. The American Prospect, 13, 35–42.
  • Putnam, R. (2000). Bowling alone: The collapse and revival of American community. New York, NY: Simon and Schuster.10.1145/358916
  • Stall-Meadows, C., & Davey, A. (2013). Green marketing of apparel: Consumers’ price sensitivity to environmental marketing claims. Journal of Global Fashion Marketing, 4(1), 33–43. doi:10.1080/20932685.2012.753293
  • Stone, W., & Hughes, J. (2002, October/November). Measuring social capital: Towards a standardized approach. The 2002 Australasian Evaluation Society International Conference, Wollongong, Australia.
  • Sun, Y., Kim, K., & Kim, J. (2014). Examining relationships among sustainable orientation, perceived sustainable marketing performance, and customer equity in fast fashion industry. Journal of Global Fashion Marketing, 5(1), 74–86. doi:10.1080/20932685.2013.866319
  • Varadarajan, P. R., & Menon, A. (1988). Cause-related marketing: A coalignment of marketing strategy and corporate philanthropy. Journal of Marketing, 52(3), 58–74. doi:10.2307/1251450
  • Wood, D. J. (1991). Social issues in management: Theory and research in corporate social performance. Journal of Management, 17(2), 383–406.10.1177/014920639101700206
  • Woolcock, M. (1998). Social capital and economic development: Toward a theoretical synthesis and policy framework. Theory and Society, 27(2), 151–208.
  • Woolcock, M. (2001). The place of social capital in understanding social and economic outcomes. Canadian Journal of Policy Research, 2(1), 11–17.
  • Zhou, K. Z., Yim, C. K., & Tse, D. K. (2005). The effects of strategic orientations on technology- and market-based breakthrough innovations. Journal of Marketing, 69, 42–60.10.1509/jmkg.69.2.42.60756

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.