290
Views
7
CrossRef citations to date
0
Altmetric
Articles

Investigation of engagement of viewers in movie trailers using electroencephalography

, , , &
Pages 193-201 | Received 13 Apr 2015, Accepted 01 Oct 2015, Published online: 10 Nov 2015

References

  • Wolpaw JR, Birbaumer N, McFarland DJ, et al. Brain–computer interfaces for communication and control. Clin. Neurophysiol. 2002;113(6):767–791.10.1016/S1388-2457(02)00057-3
  • George, L, Lécuyer, A. An overview of research on” passive” brain-computer interfaces for implicit human-computer interaction. In International Conference on Applied Bionics and Biomechanics ICABB 2010-Workshop W1” Brain-Computer Interfacing and Virtual Reality”. 2010
  • van Erp JB, Lotte F, Tangermann M. Brain-computer interfaces: beyond medical applications. Computer. 2012;45 (3):26–34.10.1109/MC.2012.107
  • Zander TO, Kothe C. Towards passive brain–computer interfaces: applying brain–computer interface technology to human–machine systems in general. J. Neural Eng. 2011;8(2):025005.10.1088/1741-2560/8/2/025005
  • Ariely D, Berns GS. Neuromarketing: the hope and hype of neuroimaging in business. Nat. Rev. Neurosci. 2010;11(4):284–292.10.1038/nrn2795
  • Morin C. Neuromarketing: the new science of consumer behavior. Society. 2011;48(2):131–135.10.1007/s12115-010-9408-1
  • Hasson U, Landesman O, Knappmeyer B, et al. Neurocinematics: the neuroscience of film. Projections. 2008;2(1):1–26.10.3167/proj.2008.020102
  • Kwon M, Lee M. Emotion understanding in movie clips based on EEG signal analysis. In Neural Information Processing. Springer Berlin Heidelberg, 2012, January. 236–243.
  • Hasson U, Nir Y, Levy I, et al. Intersubject synchronization of cortical activity during natural vision. Neuron. 2004;303(5664):1634–1640.10.1126/science.1089506
  • Hasson U, Furman O, Clark D, et al. enhanced intersubject correlations during movie viewing correlate with successful episodic encoding. Neuron. 2008;57(3):452–462.10.1016/j.neuron.2007.12.009
  • Boksem MA, Smidts A. Brain responses to movie-trailers predict individual preferences for movies and their populations-wide commercial success. Journal of Marketing Research. 2015;52(4):482–492.
  • Wang PS, Huang SR, Tsai CW, et al. Attention drawing of movie trailers revealed by electroencephography using sample entropy. J. Biosci Medicines. 2014;2(4):6.10.4236/jbm.2014.24002
  • Ray WJ, Cole HW. EEG alpha activity reflects attentional demands, and beta activity reflects emotional and cognitive processes. Science. 1985;228(4700):750–752.10.1126/science.3992243
  • Smith ME, Gevins A. Attention and brain activity while watching television: components of viewer engagement. Media. Psychol. 2004;6(3):285–305.10.1207/s1532785xmep0603_3
  • Koelsch S. Brain correlates of music-evoked emotions. Nat. Rev. Neurosci. 2014;15(3):170–180.10.1038/nrn3666
  • Baumann, MR, Rösler, D, Krems, JF. Situation awareness and secondary task performance while driving. In Proceeding of the 7th International Conference on Engineering Psychology and Cognitive Ergonomics, 2007;4562:256–263.10.1007/978-3-540-73331-7
  • Cepeda-Benito A, Tiffany ST. The use of a dual-task procedure for the assessment of cognitive effort associated with cigarette craving. Psychopharmacology. 1996;127(1–2):155–163.10.1007/BF02805989
  • Wróbel A. Beta activity: a carrier for visual attention. Acta Neurobiol Exp. 2000;60(2):247–260.
  • Delorme A, Makeig S. EEGLAB: an open source toolbox for analysis of single-trial EEG dynamics including independent component analysis. J. Neurosci. Methods. 2004;134(1):9–21.10.1016/j.jneumeth.2003.10.009
  • Hyvärinen A, Oja E. Independent component analysis: algorithms and applications. Neural Net. 2000;13(4–5):411–430.10.1016/S0893-6080(00)00026-5
  • Wickens CD. Processing resources in attention, dual task performance, and workload assessment (No. EPL-81-3/ONR-81-3). ILLINOIS UNIV AT URBANA ENGINEERING-PSYCHOLOGY RESEARCH LAB Urbana – Champaign;1981.
  • Dmochowski JP, Bezdek MA, Abelson BP, et al. Audience preferences are predicted by temporal reliability of neural processing. Nat. commun. 2014,5. doi:10.1038/ncomms5567
  • Yanagisawa K, Iida T, Amasaka K. Constructing a model for creating movie trailers increase customers’ desire. Res. Appl. Econ., 2014;6(1):73–85.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.