References
- Adidam, P. T., Bingi, R. P., & Sindhav, B. (2011). Building relationships between business schools and students: An empirical investigation into student retention. Journal of College Teaching & Learning (TLC), 1(11), 37–14. https://doi.org/https://doi.org/10.19030/tlc.v1i11.2006
- Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211. https://doi.org/https://doi.org/10.1016/0749-5978(91)90020-T
- Algesheimer, R., Dholakia, U. M., & Herrmann, A. (2005). The social influence of brand community: Evidence from European car clubs. Journal of Marketing, 69(3), 19–34. https://doi.org/https://doi.org/10.1509/jmkg.69.3.19.66363
- Alhaddad, A. (2015). Perceived quality, brand image and brand trust as determinants of brand loyalty. Journal of Reasearch in Business and Management, 3(4), 01–08.
- Alves, H., Fernandes, C., & Raposo, M. (2016). Social media marketing: A literature review and implications. Psychology & Marketing, 33(12), 1029–1038. https://doi.org/https://doi.org/10.1002/mar.20936
- Armitage, C. J., & Conner, M. (2010, July). Efficacy of the theory of planned behaviour : A meta-analytic review E Y cacy of the theory of planned behaviour : A meta-analytic review. British journal of social psychology, 40(4), 471–499. https://doi.org/https://doi.org/10.1348/014466601164939
- Bagozzi, R. P., & Dholakia, U. M. (2006). Antecedents and purchase consequences of customer participation in small group brand communities. International Journal of Research in Marketing, 23(1), 45–61. https://doi.org/https://doi.org/10.1016/j.ijresmar.2006.01.005
- Ball, D., Simões Coelho, P., & Machás, A. (2004). The role of communication and trust in explaining customer loyalty. European Journal of Marketing, 38(9/10), 1272–1293. https://doi.org/https://doi.org/10.1108/03090560410548979
- Blazevic, V., Wiertz, C., Cotte, J., De Ruyter, K., & Keeling, D. I. (2014). GOSIP in cyberspace: Conceptualization and scale development for general online social interaction propensity. Journal of Interactive Marketing, 28(2), 87–100. https://doi.org/https://doi.org/10.1016/j.intmar.2013.09.003
- Bloch, P. H., & Richins, M. L. (1986). After the new wears off: The temporal context of product involvement. Journal of Consumer Research, 13(2), 280–285. https://doi.org/https://doi.org/10.1515/comm.1997.22.4.451
- Brodie, R. J., Hollebeek, L. D., Juric´, B., & Ilic´, A. (2011). Customer engagement: Conceptual domain, fundamental propositions, and implications for research. Journal of Service Research, 14(3), 252–271. https://doi.org/https://doi.org/10.1177/1094670511411703
- Brodie, R. J., Ilic, A., Juric, B., & Hollebeek, L. (2013). Consumer engagement in a virtual brand community: An exploratory analysis. Journal of Business Research, 66(1), 105–114. https://doi.org/https://doi.org/10.1016/j.jbusres.2011.07.029
- Celsi, R. L., & Olson, J. C. (1988). The role of involvement in attention and comprehension processes. Journal of Consumer Research, 15(2), 210. https://doi.org/https://doi.org/10.1086/209158
- Chaudhuri, A., & Holbrook, M. B. (2001). The chain of effects from brand trust and brand affect to brand performance: The role of brand loyalty. Journal of Marketing, 65(2), 81–93. https://doi.org/https://doi.org/10.1509/jmkg.65.2.81.18255
- Chiou, J. S., & Droge, C. (2006). Service quality, trust, specific asset investment, and expertise: Direct and indirect effects in a satisfaction-loyalty framework. Journal of the Academy of Marketing Science, 34(4), 613–627. https://doi.org/https://doi.org/10.1177/0092070306286934
- Clemes, M. D., Gan, C., & Kao, T. H. (2007). University student satisfaction: An empirical analysis. Journal of Marketing for Higher Education, 17(2), 292–325. https://doi.org/https://doi.org/10.1080/08841240801912831
- David, M. W., Hartleb, V., & Blut, M. (2008). How to make brand communities work: Antecedents and consequences of consumer participation. Journal of Relationship Marketing, 7(3), 237–256. https://doi.org/https://doi.org/10.1080/15332660802409605
- Dessart, L. (2017). Social media engagement: A model of antecedents and relational outcomes. Journal of Marketing Management, 33(5–6), 375–399. https://doi.org/https://doi.org/10.1080/0267257X.2017.1302975
- Dessart, L., Veloutsou, C., & Morgan-Thomas, A. (2020). Brand negativity: A relational perspective on anti-brand community participation. European Journal of Marketing, 54(7), 1761–1785. https://doi.org/https://doi.org/10.1108/EJM-06-2018-0423
- Fagerstrøm, A., & Ghinea, G. (2013). Co-creation of value in higher education: Using social network marketing in the recruitment of students. Journal of Higher Education Policy and Management, 35(1), 45–53. https://doi.org/https://doi.org/10.1080/1360080X.2013.748524
- Fernandes, T., & Moreira, M. (2019). Consumer brand engagement, satisfaction and brand loyalty: A comparative study between functional and emotional brand relationships. Journal of Product & Brand Management, 28(2), 274–286. https://doi.org/https://doi.org/10.1108/JPBM-08-2017-1545
- Flavián, C., Guinalíu, M., & Gurrea, R. (2006). The role played by perceived usability, satisfaction and consumer trust on website loyalty. Information and Management, 43(1), 1–14. https://doi.org/https://doi.org/10.1016/j.im.2005.01.002
- Fornell, C. (1992). A national customer satisfaction barometer: The Swedish experience. Journal of Marketing, 56(1), 6–21. https://doi.org/https://doi.org/10.1177/002224299205600103
- Fornell, C., Johnson, M. D., Anderson, E. W., Cha, J., & Bryant, B. E. (1996). The American customer satisfaction: Nature, purpose, and findings. Jurnal of Marketing, 60(4), 7–18. https://doi.org/https://doi.org/10.1177/002224299606000403
- Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39–50. https://doi.org/https://doi.org/10.1177/002224378101800104
- Ganesan, S. (1994). Determinants of Long-Term orientation in buyer-seller relationships. Journal of Marketing, 58(2), 1–19. https://doi.org/https://doi.org/10.1177/002224299405800201
- Garbarino, E., & Johnson, M. S. (1999). The different roles of satisfaction, trust, and commitment in customer relationships. Journal of Marketing, 63(2), 70–87. https://doi.org/https://doi.org/10.1177/002224299906300205
- Gensler, S., Völckner, F., Liu-Thompkins, Y., & Wiertz, C. (2013). Managing brands in the social media environment. Journal of Interactive Marketing, 27(4), 242–256. https://doi.org/https://doi.org/10.1016/j.intmar.2013.09.004
- Ghorbanzadeh, D., Rahehagh, A., & Botelho, D.. (2020). The role of emotional structures in the relationship between satisfaction and brand loyalty. Cogent Psychology, 7(1), 1782098. https://doi.org/https://doi.org/10.1080/23311908.2020.1782098
- Ghosh, A. K., Whipple, T. W., & Bryan, G. A. (2001). Student trust and its antecedents in higher education. Journal of Higher Education, 72(3), 322–340. https://doi.org/https://doi.org/10.1080/00221546.2001.11777097
- Girard, T., & Dion, P. (2010). Validating the search, experience, and credence product classification framework. Journal of Business Research, 63(9–10), 1079–1087. https://doi.org/https://doi.org/10.1016/j.jbusres.2008.12.011
- Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2006). Multivariate data analysis. 6th ed. Pearson Prentice Hall Upper Saddle River.
- Helen, W., & Ho, W. (2011). Building relationship between education institutions and students: Student loyalty in Self-Financed tertiary education. IBIMA Business Review Journal, 1–22. https://doi.org/https://doi.org/10.5171/2011.913652
- Helgesen, Ø., & Nesset, E. (2007). What accounts for students’ loyalty? Some field study evidence. International Journal of Educational Management, 21(2), 126–143. https://doi.org/https://doi.org/10.1108/09513540710729926
- Hennig-Thurau, T., Langer, M. F., & Hansen, U. (2001). Modeling and managing student loyalty: An approach based on the concept of relationship quality. Journal of Service Research, 3(4), 331–344. https://doi.org/https://doi.org/10.1177/109467050134006
- Hu, L., & Bentler, P. M. (1999). Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives. Structural Equation Modeling: A Multidisciplinary Journal, 6(1), 1–55. https://doi.org/https://doi.org/10.1080/10705519909540118
- Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-Based brand equity. Journal of Marketing, 57(1), 1–22. https://doi.org/https://doi.org/10.1177/002224299305700101
- Kristal, S., Baumgarth, C., & Henseler, J. (2018). “Brand play” versus “Brand attack”: The subversion of brand meaning in non-collaborative co-creation by professional artists and consumer activists. Journal of Product & Brand Management, 27(3), 334–347. https://doi.org/https://doi.org/10.1108/JPBM-01-2017-1405
- Krueger, N. F., Reilly, M. D., & Carsrud, A. L. (2000). COMPETING MODELS OF ENTREPRENEURIAL INTENTIONS. Journal of Business Venturing, 15(5–6), 411–432. https://doi.org/https://doi.org/10.1016/S0883-9026(98)00033-0
- Le, T. D., Dobele, A. R., & Robinson, L. J. (2019). Information sought by prospective students from social media electronic word-of-mouth during the university choice process. Journal of Higher Education Policy and Management, 41(1), 18–34. https://doi.org/https://doi.org/10.1080/1360080X.2018.1538595
- Le, T. D., Robinson, L. J., & Dobele, A. R. (2019). Understanding high school students use of choice factors and word-of-mouth information sources in university selection. Studies in Higher Education, 45(4), 1–11. https://doi.org/https://doi.org/10.1080/03075079.2018.1564259
- Loureiro, S. M. C., Miranda, F. J., & Breazeale, M. (2014). Who needs delight?: The greater impact of value, trust and satisfaction in utilitarian, frequent-use retail. Journal of Service Management, 25(1), 101–124. https://doi.org/https://doi.org/10.1108/JOSM-06-2012-0106
- MacKenzie, S. B., Podsakoff, P. M., & Podsakoff, N. P. (2011). Construct measurement and validation procedures in MIS and behavioral research: Integrating new and existing techniques. MIS Quarterly, 35(2), 293–334. https://doi.org/https://doi.org/10.2307/23044045
- Moogan, Y. J., Baron, S., & Harris, K. (1999). Decision-Making behaviour of potential higher education students. Higher Education Quarterly, 53(3), 211–228. https://doi.org/https://doi.org/10.1111/1468-2273.00127
- Morgan, R. M., & Hunt, S. D. (1994, July). The Commitment-Trust theory of relationship marketing. Journal of Marketing, 58(3), 20–38. https://doi.org/https://doi.org/10.1177/002224299405800302
- Nguyen, N., & LeBlanc, G. (2001). Image and reputation of higher education institutions in students’ retention decisions. International Journal of Educational Management, 15(6), 303–311. https://doi.org/https://doi.org/10.1108/EUM0000000005909
- Oliver, R. L., Varki, S., & Rust, R. T. (1997). Customer delight: Foundations, findings, and managerial insight. Journal of Retailing, 73(3), 311–336. https://doi.org/https://doi.org/10.1016/S0022-4359(97)90021-X
- Palacio, A. B., Meneses, G. D., & Pérez, P. J. P. (2002). The configuration of the university image and its relationship with the satisfaction of students. Journal of Educational Administration, 40(5), 486–505. https://doi.org/https://doi.org/10.1108/09578230210440311
- Pelling, E. L., Sc, B. B., White, K. M., & Ph, D. (2009). The theory of planned behavior applied to young people ’ s use of social networking web sites. Cyber Psychology & Behavior, 12(6), 6. https://doi.org/https://doi.org/10.1089/cpb.2009.0109
- Rojas-Méndez, J., Vasquez-Parraga, A. Z., Kara, A., & Cerda-Urrutia, A. (2009). Determinants of student loyalty in higher education: A tested relationship approach in latin America. Latin American Business Review, 10(1), 21–39. https://doi.org/https://doi.org/10.1080/10978520903022089
- Sampaio, C. H., Perin, M. G., Simões, C., & Kleinowski, H. (2012). Students’ trust, value and loyalty: Evidence from higher education in Brazil. Journal of Marketing for Higher Education, 22(1), 83–100. https://doi.org/https://doi.org/10.1080/08841241.2012.705796
- Schlesinger, W., Cervera, A., & Pérez-Cabañero, C. (2016). Sticking with your university: The importance of satisfaction, trust, image, and shared values. Studies in Higher Education, 42(12), 2178–2194. https://doi.org/https://doi.org/10.1080/03075079.2015.1136613
- Sirdeshmukh, D., Singh, J., & Sabol, B. (2002). Consumer trust, value, and loyalty. Journal of Marketing, 66(1), 15–37. https://doi.org/https://doi.org/10.1509/jmkg.66.1.15.18449
- Smith, S. L. J., & Godbey, G. C. (1991). Leisure, recreation and tourism. Annals of Tourism Research, 18(1), 85–100. https://doi.org/https://doi.org/10.1016/0160-7383(91)90041-9
- Son, H. H., Lan, D. T. N., Hoang, N. T., Tam, D. M., Phuc, P. T., & Huong, T. T. (2021). Mining Students’ topics of interest and innermost feelings through confession pages. International Conference on Intelligent Human Systems Integration, Springer, 279–285.
- Tuan, N. M. (2012). Effects of Service Quality and Price Fairness on Student Satisfaction. International Journal of Business and Social Science, 3(19), 132–150.
- Vivek, S. D., Beatty, S. E., & Morgan, R. M. (2012). Customer Engagement : Exploring Customer Relationships Beyond Purchase. Journal of Marketing Theory and Practice, 20(2), 127–145. https://doi.org/https://doi.org/10.2753/MTP1069-6679200201
- Wiertz, C., & De Ruyter, K. (2007). Beyond the call of duty: Why customers contribute to firm-hosted commercial online communities. Organization Studies, 28(3), 347–376. https://doi.org/https://doi.org/10.1177/0170840607076003
- Wu, I. L., & Chen, J. L. (2005). An extension of Trust and TAM model with TPB in the initial adoption of on-line tax: An empirical study. International Journal of Human Computer Studies, 62(6), 784–808. https://doi.org/https://doi.org/10.1016/j.ijhcs.2005.03.003
- Zaichkowsky, J. L. (1985). Measuring the involvement construct. Journal of Consumer Research, 12(3), 341–352. https://doi.org/https://doi.org/10.1086/208520