1,759
Views
0
CrossRef citations to date
0
Altmetric
MARKETING

An exploratory examination of the influence of national culture on cross national diffusion: A case study on the MENA region

ORCID Icon &
Article: 2016554 | Received 27 Mar 2021, Accepted 22 Nov 2021, Published online: 26 Jan 2022

References

  • Abdelrahim, D. (2020). The influence of culture on rates of innovation: Re-examining Hofstede’s cultural dimensions. International Journal of Management, 11(9), 999–25. https://ssrn.com/abstract=3711527
  • AlMutairi, S. M., & Yen, D. (2017). International diffusion of digital innovations: Mapping the mobile telephony of the Arab States. The Bottom Line, 30(4), 310–329. https://doi.org/10.1108/BL-08-2017-0020
  • AlMutairi, S., Heller, M., & Yen, D. (2021). Reclaiming the heterogeneity of the Arab states. Cross Cultural & Strategic Management, 28(1), 158–176. https://doi.org/10.1108/CCSM-09-2019-0170
  • Bass, F. (1969). A new product growth model for consumer durables. Management Science, 15(5), 215–227. https://doi.org/10.1287/mnsc.15.5.215
  • Bass, F. (2004). Comments on “a new product growth for model consumer durables the bass model”. Management Science, 50(12), 1833–1840. https://doi.org/10.1287/mnsc.1040.0300
  • Bukowski, A., & Rudnicki, S. (2019). Not only individualism: The effects of long-term orientation and other cultural variables on national innovation success. Cross-Cultural Research, 53(2), 119–162. https://doi.org/10.1177/1069397118785546
  • Chandrasekaran, D., & Tellis, G. J. (2007). A critical review of marketing research on diffusion of new products. In Malhotra, N. K. ed. Review of Marketing Research, Vol. 3, (Bingley: Emerald Group Publishing Limited), pp. 39–80. https://doi.org/10.1108/S1548-6435(2007)0000003006
  • Choden, K., Bagchi, K. K., Udo, G. J., Kirs, P. J., & Frankwick, G. (2019). The influence of cultural values on information and communication technology (ICT) diffusion levels: A cross-national study. Journal of Global Information Technology Management, 22(4), 243–256. https://doi.org/10.1080/1097198X.2019.1679586
  • Chu, C. P., & Pan, J. G. (2008). The forecasting of the mobile Internet in Taiwan by diffusion model. Technological Forecasting and Social Change, 75(7), 1054–1067. https://doi.org/10.1016/j.techfore.2007.11.012
  • Clark, T. (1990). International marketing and national character: A review and proposal for an integrative theory. Journal of Marketing, 54(4), 66. https://doi.org/10.1177/002224299005400406
  • Craig, C. S., & Douglas, S. P. (1996). Developing strategies for global markets: An evolutionary perspective. The Columbia Journal of World Business, 31(1), 70–81. https://doi.org/10.1016/S0022-5428(96)90008-3
  • David, F. N. (1938). Tables of the ordinates and probability integral of the distribution of the correlation coefficient in small samples. Cambridge University Press.
  • De Mooij, M., & Hofstede, G. (2010). The Hofstede model: Applications to global branding and advertising strategy and research. International Journal of Advertising, 29(1), 85. https://doi.org/10.2501/S026504870920104X
  • De Mooij, M., & Hofstede, G. (2011). Cross-cultural consumer behaviour: A review of research findings. Journal of International Consumer Marketing, 23(3–4), 181–192. doi:10.1080/08961530.2011.578057.
  • Dekimpe, M. G., Parker, P. M., & Sarvary, M. (1998). Staged estimation of international diffusion models: An application to global cellular telephone adoption. Technological Forecasting and Social Change, 57(1), 105–132. https://doi.org/10.1016/S0040-1625(97)00085-1
  • Dekimpe, M. G., Parker, P. M., & Sarvary, M. (2000). “Globalization”: Modeling technology adoption timing across countries. Technological Forecasting and Social Change, 63(1), 25–42. https://doi.org/10.1016/S0040-1625(99)00086-4
  • Dwyer, S., Mesak, H., & Hsu, M. (2005). An exploratory examination of the influence of national culture on cross-national product diffusion. Journal of International Marketing, 13(2), 1–27. https://doi.org/10.1509/jimk.13.2.1.64859
  • Field, A. P. (2014). Discovering statistics using SPSS (4th edition). Sage.
  • Ganesh J. (1998). Converging Trends within the European Union: Insights from an Analysis of Diffusion Patterns. Journal of International Marketing, 6(4), 32–48. 10.1177/1069031X9800600407
  • Ganesh, J., Kumar, V., & Subramaniam, V. (1997). Learning effect in multinational diffusion of consumer durables: An exploratory investigation. Journal of the Academy of Marketing Science, 25(3), 214–228. https://doi.org/10.1177/0092070397253003
  • Gatignon, H., Eliashberg, J., & Robertson, T. S. (1989). Modeling multinational diffusion patterns: An efficient methodology. Marketing Science, 8(3), 231–247. https://doi.org/10.1287/mksc.8.3.231
  • Gatignon, H., & Robertson, T. S. (1985). A propositional inventory for new diffusion research. Journal of Consumer Research, 11(4), 849–867. https://doi.org/10.1086/209021
  • Gong, W. (2009). National culture and global diffusion of business-to-consumer e-commerce. Cross Cultural Management: An International Journal, 16(1), 83–101. https://doi.org/10.1108/13527600910930059
  • Griffith, D., & Rubera, G. (2014). A cross-cultural investigation of new product strategies for technological and design innovations. Journal of International Marketing, 22(1), 5–20. https://doi.org/10.1509/jim.13.0082
  • Gruber, H., & Verboven, F. (2001). The diffusion of mobile telecommunications services in the European Union. European Economic Review, 45(3), 577–588. https://doi.org/10.1016/S0014-2921(00)00068-4
  • Gruber, H. (2001). Competition and innovation: The diffusion of mobile telecommunications in Central and Eastern Europe. Information Economics and Policy, 13(1), 19–34. https://doi.org/10.1016/S0167-6245(00)00028-7
  • Gupta, V., Hanges, P. J., & Dorfman, P. (2002). Cultural clusters: Methodology and findings. Journal of World Business, 37(1), 11–15. https://doi.org/10.1016/S1090-9516(01)00070-0
  • Helsen, K., Jedidi, K., & DeSarbo, W. (1993). A new approach to country segmentation utilizing multinational diffusion patterns. Journal of Marketing, 57(4), 60. https://doi.org/10.1177/002224299305700405
  • Herbig, P., & Dunphy, S. (1998). Culture and innovation. Cross Cultural Management: An International Journal, 5(4), 13–21. https://doi.org/10.1108/13527609810796844
  • Hofstede, G., Hofstede, G., & Minkov, M. (2010). Cultures and organizations. McGraw-Hill.
  • Hofstede, G. (1983). The cultural relativity of organizational practices and theories. Journal of International Business Studies, 14(2), 75–89. https://doi.org/10.1057/palgrave.jibs.8490867
  • Hofstede, G. (2001). Culture’s consequences. Sage Publications.
  • Hofstede, G. (2013). Replicating and extending cross-national value studies: Rewards and pitfalls–An example from Middle East studies. Academy of International Business Insights, 13(2), 5–7. https://doi.org/10.46697/001c.16952
  • Hohenberg, S., & Homburg, C. (2016). Motivating sales reps for innovation selling in different cultures. Journal of Marketing, 80(2), 101–120. https://doi.org/10.1509/jm.14.0398
  • ITU ICT Indicators Database (Version 16). (2013). Geneva, Switzerland.
  • Jang, S. L., Dai, S. C., & Sung, S. (2005). The pattern and externality effect of diffusion of mobile telecommunications: The case of the OECD and Taiwan. Information Economics and Policy, 17(2), 133–148. https://doi.org/10.1016/j.infoecopol.2004.05.001
  • Kumar, V., Ganesh, J., & Echambadi, R. (1998). Cross‐National diffusion research: What do we know and how certain are we? Journal of Product Innovation Management, 15(3), 255–268. https://doi.org/10.1111/1540-5885.1530255
  • Kumar, V., & Krishnan, T. V. (2002). Multinational diffusion models: An alternative framework. Marketing Science, 21(3), 318–330. https://doi.org/10.1287/mksc.21.3.318.139
  • Lee, C. (1990). Determinants of national innovativeness and international market segmentation. International Marketing Review, 7(5). https://doi.org/10.1108/EUM0000000001534
  • Lynn, M., & Gelb, B. D. (1996). Identifying innovative national markets for technical consumer goods. International Marketing Review, 13(6), 43–57. https://doi.org/10.1108/02651339610151917
  • Mahajan, V. (2012). The Arab world unbound. Jossey-Bass.
  • Marsella, A. J. (1998). Urbanization, mental health, and social deviancy: A review of issues and research. American Psychologist, 53(6), 624. https://doi.org/10.1037/0003-066X.53.6.624
  • Meade, N., & Islam, T. (2006). Modelling and forecasting the diffusion of innovation–A 25-year review. International Journal of Forecasting, 22(3), 519–545. https://doi.org/10.1016/j.ijforecast.2006.01.005
  • Mellahi, K., Demirbag, M., & Riddle, L. (2011). Multinationals in the Middle East: Challenges and opportunities. Journal of World Business, 46(4), 406–410. https://doi.org/10.1016/j.jwb.2010.10.001
  • Michalakelis, C., Varoutas, D., & Sphicopoulos, T. (2008). Diffusion models of mobile telephony in Greece. Telecommunications Policy, 32(3), 234–245. https://doi.org/10.1016/j.telpol.2008.01.004
  • Midgley, D. F., & Dowling, G. R. (1978). Innovativeness: The concept and its measurement. Journal of Consumer Research, 4(4), 229–242. https://doi.org/10.1086/208701
  • Png, I., Tan, B., & Wee, K.-L. (2001). Dimensions of national culture and corporate adoption of IT infrastructure. IEEE Transactions On Engineering Management, 48(1), 36–45. https://doi.org/10.1109/17.913164
  • Prim, A. L., Filho, L. S., Zamur, G. A. C., & Di Serio, L. C. (2017). The relationship between national culture dimensions and degree of innovation. International Journal of Innovation Management, 21(1), 1730001. https://doi.org/10.1142/S136391961730001X
  • Punnett, B. J., & Clemens, J. (1999). Cross-national diversity: Implications for international expansion decisions. Journal of World Business, 34(2), 128–138. https://doi.org/10.1016/S1090-9516(99)00012-7
  • Putsis, W., Balasubramanian, S., Kaplan, E., & Sen, S. (1997). Mixing behavior in cross-country diffusion. Marketing Science, 16(4), 354–369. https://doi.org/10.1287/mksc.16.4.354
  • Rinne, T., Steel, G. D., & Fairweather, J. (2012). Hofstede and Shane revisited: The role of power distance and individualism in national-level innovation success. Cross-Cultural Research, 46(2), 91–108. https://doi.org/10.1177/1069397111423898
  • Rogers, E., & Shoemaker, F. (1971). Communication of innovations. Free Press.
  • Rogers, E., Singhal, A., & Quinlan, M. (2010). Diffusions of Innovations. In D. Stacks, and M. Salwen (Eds.), An integrated approach to communication theory and research (1st ed.). Routledge, pp. 418–434.
  • Rogers, E. (2010). Diffusion of innovations (4th ed.). Free Press.
  • Rossberger, R. J., & Krause, D. E. (2014). Personality, culture and innovation a national level analysis. GSTF Journal of Psychology (Jpsych), 1(1). http://dl6.globalstf.org/index.php/jpsych/article/view/122/2446.
  • Schneider, S. C. (1989). Strategy formulation: The impact of national culture. Organization Studies, 10(2), 149–168. https://doi.org/10.1177/017084068901000202
  • Shane, S. (1993). Cultural influences on national rates of innovation. Journal of Business Venturing, 8(1), 59–73. https://doi.org/10.1016/0883-9026(93)90011-S
  • Shneor, R., & Efrat, K. (2014). Analyzing the impact of culture on average time spent on social networking sites. Journal of Promotion Management, 20(4), 413–435. https://doi.org/10.1080/10496491.2014.930281
  • Singh, S. (2006). Cultural differences in, and influences on, consumers’ propensity to adopt innovations. International Marketing Review, 23(2), 173–191. https://doi.org/10.1108/02651330610660074
  • Søndergaard, M. (1994). Research note: Hofstede’s consequences: A study of reviews, citations and replications. Organization Studies, 15(3), 447–456. https://doi.org/10.1177/017084069401500307
  • Steenkamp, J. B. E., Hofstede, F. T., & Wedel, M. (1999). A cross-national investigation into the individual and national cultural antecedents of consumer innovativeness. Journal of Marketing, 63(2), 55–69. https://doi.org/10.1177/002224299906300204
  • Stremersch, S., & Tellis, G. J. (2004). Understanding and managing international growth of new products. International Journal of Research in Marketing, 21(4), 421–438. https://doi.org/10.1016/j.ijresmar.2004.07.001
  • Suh, T., & Kwon, I. W. G. (2002). Globalization and reluctant buyers. International Marketing Review, 19(6), 663–680. https://doi.org/10.1108/02651330210451962
  • Sundqvist, S., Frank, L., & Puumalainen, K. (2005). The effects of country characteristics, cultural similarity and adoption timing on the diffusion of wireless communications. Journal of Business Research, 58(1), 107–110. https://doi.org/10.1016/S0148-2963(02)00480-0
  • Syed, H., & Malik, A. N. (2014). Comparative study of effect of culture on technology adoption in Pakistan and USA. The Business & Management Review, 5(1), 42. https://www.proquest.com/openview/a6b4f41bdfa54ce69e4f30b0b3a647a8/1?pq-origsite=gscholar&cbl=2026610
  • Takada, H., & Jain, D. (1991). Cross-National analysis of diffusion of consumer durable goods in pacific rim countries. Journal of Marketing, 55(2), 48–54. https://doi.org/10.1177/002224299105500206
  • Talukdar, D., Sudhir, K., & Ainslie, A. (2002). Investigating new product diffusion across products and countries. Marketing Science, 21(1), 97–114. https://doi.org/10.1287/mksc.21.1.97.161
  • Taylor, M. Z., & Wilson, S. (2012). Does culture still matter?: The effects of individualism on national innovation rates. Journal of Business Venturing, 27(2), 234–247. https://doi.org/10.1016/j.jbusvent.2010.10.001
  • Tellis, G. J., Stremersch, S., & Yin, E. (2003). The international take-off of new products: The role of economics, culture, and country innovativeness. Marketing Science, 22(2), 188–208. https://doi.org/10.1287/mksc.22.2.188.16041
  • Tian, K., & Borges, L. (2011). Cross-cultural issues in marketing communications: An anthropological perspective of international business. International Journal of China Marketing, 2(1), 110–126. http://www.na-businesspress.com/ijcm/tiankweb2_1_.pdf
  • Tian, M., Deng, P., Zhang, Y., & Salmador, M. P. (2018). How does culture influence innovation? A systematic literature review. Management Decision, 56(5), 1088–1107. https://doi.org/10.1108/MD-05-2017-0462
  • Tsang, F., Yaqub, O., van Welsum, D., Thompson-Starkey, T., & Chataway, J. (2011). The impact of information and communication technologies in the Middle East and Africa. RAND Corporation. http://www.rand.org/content/dam/rand/pubs/technical_reports/2011/RAND_TR1163.pdf
  • Van Den Bulte, C., & Stremersch, S. (2004). Social contagion and income heterogeneity in new product diffusion: A meta-analytic test. Marketing Science, 23(4), 530–544. https://doi.org/10.1287/mksc.1040.0054
  • Van Den Bulte, C. (2002). Want to know how diffusion speed varies across countries and products? Try using a Bass model. PDMA Visions, 26(4), 12–15. http://faculty.haas.berkeley.edu/hoteck/papers/basseasy.pdf
  • Waarts, E., & Van Everdingen, Y. (2005). The influence of national culture on the adoption status of innovations: An empirical study of firms across Europe. European Management Journal, 23(6), 601–610. https://doi.org/10.1016/j.emj.2005.10.007
  • Wang, G., Dou, W., & Zhou, N. (2008). Consumption attitudes and adoption of new consumer products: A contingency approach. European Journal of Marketing, 42(1/2), 238–254. https://doi.org/10.1108/03090560810840998
  • Wirth, L. (1938). Urbanism as a Way of Life. American Journal of Sociology, 44(1), 1–24. https://doi.org/10.1086/217913
  • World Bank. (2016). Data retrieved March 5, 2016, from World Development Indicators Online (WDI) database.
  • World Bank. (2020). World development indicators. Retrieved October 1, 2021, from http://data.worldbank.org/
  • Yalcinkaya, G., & Griffith, D. A. (2008). A culture-based approach to understanding the adoption and diffusion of new products across countries. International Marketing Review, 25(2), 202–214. https://doi.org/10.1108/02651330810866281
  • Yaveroglu, I. S., & Donthu, N. (2002). Cultural influences on the diffusion of new products. Journal of International Consumer Marketing, 14(4), 49–63. https://doi.org/10.1300/J046v14n04_04
  • Yeniyurt, S., & Townsend, J. D. (2003). Does culture explain acceptance of new products in a country: An empirical investigation. International Marketing Review, 20(4), 377–396. https://doi.org/10.1108/02651330310485153
  • Zawislak, P. A., Tello-Gamarra, J., Fracasso, E. M., & Castellanos, O. (2017). Innovation beyond technology: Perspectives from Latin America. Academia Revista Latinoamericana de Administración, 30(4), 434–443. https://doi.org/10.1108/ARLA-07-2017-0221
  • Zhang, H., Tian, M., & Hung, T. K. (2020). Cultural distance and cross-border diffusion of innovation: A literature review. Academia Revista Latinoamericana de Administración, 33(2), 241–260. https://doi.org/10.1108/ARLA-10-2018-0239