2,094
Views
3
CrossRef citations to date
0
Altmetric
MARKETING

Does political issue matter in voting intention in Ghana? A political marketing perspective

, , , &
Article: 2034227 | Received 16 Jan 2021, Accepted 16 Oct 2021, Published online: 05 May 2022

References

  • Ahmed, M. A., Lodhi, S. A., & Shahzad, M. N. (2011). Political brand: Trusting a candidate in the age of mistrust. Journal of Business & Retail Management Research, 5(2), 131–26.
  • Aldrich, J. H. (1993). Rational choice and turnout. American Journal of Political Science, 37(1), 246–278. https://doi.org/10.2307/2111531
  • Anderson, R. E., & Srinivasan, S. S. (2003). E-satisfaction and e-loyalty: A contingency framework. Psychology and Marketing, 20(2), 123–138. https://doi.org/10.1002/mar.10063
  • Austin, G. (2010). African economic development and colonial legacies (No. 1, pp. 11–32). Institut de hautes études internationales et du développement.
  • Bagozzi, R. P., & Yi, Y. (2012). Specification, evaluation, and interpretation of structural equation models. Journal of the Academy of Marketing Science, 40(1), 8–34. https://doi.org/10.1007/s11747-011-0278-x
  • Bagues, M., & Esteve-Volart, B. (2015). Politicians’ luck of the draw: evidence from the spanish christmas lottery. Forthcoming in Journal of Political Economy, 3(1), 62–79.
  • Bale, T. (2008). Turning round the telescope. Centre-right parties and immigration and integration policy in Europe. Journal of European Public Policy, 15(3), 315-330.
  • Ball, A. R., & Peters, B. G. (2005). Modern politics and government (7th ed.). Palgrave Macmillan.
  • Bartle, J. (2003). Measuring party identification: An exploratory study with focus groups. Electoral Studies, 22(2), 217–237. https://doi.org/10.1016/S0261-3794(02)00013-6
  • Bauer, N. (2010). Sticking with it: how loyalty explains political party identification, Y673 mini conference paper, Spring
  • Bukari, Z., Hamid, A. B. A., & Hishamuddin, M. D. (2020). Political marketing: ghana voters’ behaviour, trust, loyalty and intention to vote. Partridge Publishing.
  • Casalo, C., & Miguel, G. (2007). The influence of satisfaction, perceived reputation and trust on a consumer’s commitment to a website. Online Information Review, 31(6), 1–17.
  • Catt, H. (1996). Voting behaviour: a radical critique. Leicester University Press.
  • Chiru, M., & Gherghina, S. (2012). When voter loyalty fails: Party performance and corruption in bulgaria and romania. European Political Science Review, 4(1), 29–49. https://doi.org/10.1017/S1755773911000063
  • Dabula, N. (2017). The influence of political marketing using social media on trust, loyalty and voting intention of the youth of South Africa Business & Social Sciences Journal ,2(1), 62-112.
  • Darmofal, D., & Nardulli, P. F. (2010). The dynamics of critical realighments: an analysisacross time and space. Political Behavior, 32(2), 255–283. https://doi.org/10.1007/s11109-009-9103-3
  • Dodds, W. B., Monroe, K. B., & Grewal, G. (1991). Effects of price, brand, and storeinformation on buyers’ product evaluations. Journal of Marketing Research, 28(3), 307–319.
  • Downs, A. (1957). An economic theory of political action in a democracy. The Journal of political economy, 5(4), 135-150.
  • Du Plessis, L. (2010). Customer relationship management and its influence on customer loyalty at liberty life in South Africa. University of Johannesburg.
  • Electoral Commission of Ghana (2016). 2016 Presidential Results, viewed 20 December 2018, http://www.thumbsapp.com.gh
  • Elinder, M. (2010). Local economies and general elections: the influence of municipal and regional economic conditions on voting in Sweden 1985–2002. European Journal of Political Economy, 26(2), 279–292. https://doi.org/10.1016/j.ejpoleco.2010.01.003
  • Elinder, M., Jordahl, H., & Poutvaara, P. (2015). Promises, policies and pocketbook voting. European Economic Review, 75, 177–194. https://doi.org/10.1016/j.euroecorev.2015.01.010
  • Engel, U. (2014). South Africa: the 2014 national and provincial elections. Africa Spectrum, 49(2), 79–89. https://doi.org/10.1177/000203971404900204
  • Feddersen, T. J. (2004). Rational choice theory and the paradox of not voting. The Journal of Economic Perspectives, 18(1), 99–112. https://doi.org/10.1257/089533004773563458
  • Fiorina, M. P. (1981). Retrospective voting in American national elections. Yale University Press
  • Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39–50. https://doi.org/10.1177/002224378101800104
  • Gefen, D. (2000). E-Commerce: the role of familiarity and trust. Omega, 28(6), 725–737. https://doi.org/10.1016/S0305-0483(00)00021-9
  • Grazioli, S., & Jarvenpaa, S. L. (2000). Perils of internet fraud: an empirical investigation of deception and trust with experience internet consumers. IEEE Transaction on Systems, Man and Cybermetics- Part A. Systems and Humans, 30(4), 395–410. https://doi.org/10.1109/3468.852434
  • Gyimah-Boadi, E. (2015). Africa’s Waning Democratic Commitment. Journal of Democracy, 26(1), 101-113.
  • Hetherington, J. (2005). Why trust matters: declining political trust and the demise of american liberalism. Princeton University Press.
  • Hetherington, M. J., & Husser, J. A. (2012). How trust matters: the changing political relevance of political trust. American Journal of Political Science, 56(2), 312–325. https://doi.org/10.1111/j.1540-5907.2011.00548.x
  • Hetherington, M. J., & Rudolph, T. J. (2008). Priming, performance, and the dynamics of political trust. The Journal of Politics, 70(2), 498–512. https://doi.org/10.1017/S0022381608080468
  • Heywood, A. (2002). Politics (2nd ed.). Palgrave.
  • Hinson, R., & Tweneboah-Koduah, E. Y. (2010). Political marketing strategies in Africa: expert opinions of recent political elections in ghana. Journal of African Business, 11(2), 201–218. https://doi.org/10.1080/15228916.2010.508999
  • Hooghe, M., & Dassonneville, R. (2013). Voters and candidates of the future: The intention ofElectoral participation among adolescents in 22 European countries. Young, 21(1), 1–28. https://doi.org/10.1177/1103308812467664
  • Hooghe, M., Marien, S., & Pauwels, T. (2011). Where do distrusting voters turn if there is noviable exit or voice option? The impact of political trust on electoral behaviour in the belgian regional elections of june 2009. Government and Opposition, 46(2), 245–273. https://doi.org/10.1111/j.1477-7053.2010.01338.x
  • Incantalupo, M. B. (2018). The effects of unemployment on voter turnout in US national elections Journal of Political Economy, 73(4), 111-126
  • International IDEA. (2016). Initiatives to Promote Voter Turnout from Around the World. International IDEA Report
  • International IDEA, (2002). Voter turnout in Western Europe since 1945: A regional report
  • International IDEA. (2004). Engaging the electorate: initiatives to promote voter turnout from around the world.
  • International IDEA, (2015). Money in politics, policy brief (http://www.idea.int/publications/catalogue/money-politics, accessed 19 November,2018
  • Jones, C., & Kim, S. (2010). Influences of retail brand trust, off-line patronage, clothing involvement and website quality on online apparel shopping intention. International Journal of Consumer Studies, 34(6), 627–637. https://doi.org/10.1111/j.1470-6431.2010.00871.x
  • Karp, J. A., & Banducci, S. A. (2007). Party mobilisation and political participation in new andOld democracies. Party Politics, 13(2), 217–234. https://doi.org/10.1177/1354068807073874
  • Kim, Y. (2011). The contribution of social network sites to exposure to political difference: the relationships among SNSs, online political messaging, and exposure to cross-cuttingPerspectives. Computers in Human Behavior, 27(2), 971–977. https://doi.org/10.1016/j.chb.2010.12.001
  • Kim, M., Chung, N., & Lee, C. (2011). The effect of perceived trust on electronic commerce: SHopping online for tourism products and services in South Korea. Tourism Management, 32(2), 256–265. https://doi.org/10.1016/j.tourman.2010.01.011
  • Konlan, B. (2017) Predictability of identity voting behaviour, perceived exclusion and neglect, and the paradox of loyalty: a case study of a conflict involving the ewe group in the volta region of ghana and the ndc-led administrations. ProQuest LLC
  • Konlan, B. (2017). Predictability of Identity Voting Behaviour, Perceived Exclusion and Neglect, and the Paradox of Loyalty: A Case Study of a Conflict Involving the Ewe Group in the Volta Region of Ghana and the NDC-led Administrations (Unpblished doctoral dissertation). Nova Southeastern University.
  • Koufaris, M., & Hampton-Sosa, W. (2004). The development of initial trust in an online company by new customers. Information & Management, 41(3), 377–397. https://doi.org/10.1016/j.im.2003.08.004
  • Kramer, G. H. (1983). The ecological fallacy revisited: aggregate-versus individual-level findings on economics and elections, and socio tropic voting. American Political Science Review, 77(1), 92–111. https://doi.org/10.2307/1956013
  • Lee, D. S., Moretti, E., & Butler, M. J. (2004). Do voters affect or elect policies? Evidence from the US House. The Quarterly Journal of Economics, 119(3), 807–859.
  • Lee, D. S., Moretti, E., Butler, A., & Matthew, J. (2004). Do voters affect or elect policies?Evidence from the US house. The Quarterly Journal of Economics, 119(3), 807–859. https://doi.org/10.1162/0033553041502153
  • Lees-Marshment, J. (2001a). The product, sales and market-oriented party - how labour learnt to market the product, not just the presentation. European Journal of Marketing, 35(9/10), 1074–1084. https://doi.org/10.1108/EUM0000000005959
  • Lees-Marshment, J. (2001b). The marriage of politics and marketing. Political Studies, 49(4), 692–713. https://doi.org/10.1111/1467-9248.00337
  • Lees-Marshment, J. (2009). Marketing after the election: the potential and limitations of maintaining a market orientation in government Canadian. Journal of Communication Corporation, 34(2), 205–227.
  • Lees-Marshment, J. (2019). Marketing scholars and political marketing: The pragmatic and principled reasons for why marketing academics should research the use of marketing in the political arena. Customer Needs and Solutions, 6(3–4), 41–48. https://doi.org/10.1007/s40547-019-0091-0
  • Lin, L. Y., & Lu, C. Y. (2010). The influence of corporate image, relationship marketing, and trust on purchase intention: The moderating effects of word-of-mouth. Tourism Review, 65(3), 16–34. https://doi.org/10.1108/16605371011083503
  • Mensah, A. K. (2012). Political brand management: forms and strategies in modern party politics (Unpublished Doctoral dissertation, University of Sheffield).
  • Morar, A., & Chuchu, T. (2015). To vote or not to vote: marketing factors influencing the voting intention of university students in Johannesburg. Journal of Economics and Behavioral Studies, 7(6 (J), 81–93. https://doi.org/10.22610/jebs.v7i6(J).620
  • Morar, A., Venter, M., & Chuchu, T. (2015). To vote or not to vote: marketing factors influencing the voting intention of university students in Johannesburg. Journal of Economics and Behavioral Studies, 7(6), 81–93.
  • Nandi, D. (2017). The influence of political marketing using social media on trust, loyalty and voting intention of the youth of South Africa. Business & Social Sciences Journal BSSJ), 2(1), 62–112.
  • Narteh, B., Mensah, K., & Nyanzu, J. (2017). political party branding and voter choice inGhana. Political Marketing and Management in Ghana, 69–96.
  • Newman, B. I. (2002). Editorial: broadening the boundaries of marketing: political marketing in the new millennium. Psychology & Marketing, 19(12), 983–986. https://doi.org/10.1002/mar.10047
  • Newman, B. I. (2008). Broadening the boundaries of marketing. Journal Political Marketing, 58(3), 77-93.
  • Newman, B. I. (2010). A review in political marketing: lessons from recent presidential. Michigan Ross School of Business.
  • Newman, B. I., & Sheth, J. N. (1981). A model of primary voter behavior. Journal of Consumer Research, 12(2), 178-187
  • Newman, B., & Sheth, J. (1985). A model of primary voter behaviour. Journal of Consumer Research, 12(12), 178–187. https://doi.org/10.1086/208506
  • Newman, B. I., & Sheth, J. N. (1987). A theory of political choice behavior. Praeger Publishers.
  • Pasek, J., Tahk, A., Lelkes, Y., Krosnick, J. A., Payne, B. K., Akhtar, O., & Tompson, T. (2009). Determinants of turnout and candidate choice in the 2008 US presidential election: Illuminating the impact of racial prejudice and other considerations. Public Opinion Quarterly, 73(5), 943–994. https://doi.org/10.1093/poq/nfp079
  • Pasek, J., Tahk, A., Lelkes, Y., Krosnick, J. A., Payne, B. K., Akhtar, O., & Tompson, T. (2009). Determinants of turnout and candidate choice in the 2008 US presidential election: Illuminating the impact of racial prejudice and other considerations. Public Opinion Quarterly, 73(5), 943–994.
  • Pich, C., Dean, D., & Punjaisri, K. (2016). Political brand identity: An examination of the complexities of conservative brand and internal market engagement during the 2010 UK general election campaign. Journal of Marketing Communications, 22(1), 100–117. https://doi.org/10.1080/13527266.2013.864321
  • Rachmat, M. (2010). Women intentions to vote: the effect of personal factor and socialpressure (case of ternate’s mayor elections), Research Report, available at http://ssrn.com/abstract=1898581
  • Sakyi, I. D., & Akwei, C. (2017). Government project failure in ghana: A multidimensionalApproach. International Journal of Managing Projects in Business, 10(1), 32–59. https://doi.org/10.1108/IJMPB-02-2016-0017
  • Sanders, D. (2003). Party identification, economic perceptions, and voting in British generalElections, 1974-97. Electoral Studies, 22(2), 239–263. https://doi.org/10.1016/S0261-3794(02)00014-8
  • Strauss, A. B. (2009a). Political ground truth: how personal issue experience counterspartisan biases. Published Ph.D Thesis by ProQuest LLC
  • Strauss, B. A. (2009b). Political ground truth: how personal issue experience counterspartisan biases. In ProQuest LLC 789 East Eisenhower Parkway Ann Arbor (pp. 48106–1346).
  • Strumpf, K. S., & Phillippe, J. R. (1999). Estimating presidential elections: the importance of state fixed effects and the role of national versus local information. Economics & Politics, 11(1), 33–50. https://doi.org/10.1111/1468-0343.00052
  • Veiga, F. J., & Veiga, L. G. (2010). The impact of local and nationalEconomic conditions on legislative election results. Applied Economics, 42(13), 1727–1734. https://doi.org/10.1080/00036840701736107
  • World Bank Annual Report (2015). Sustainable development goals (SDGs) encourage every country to end poverty and by 2030, promote shared prosperity, and support the global sustainable development. The Institutions of the World Bank Group
  • Yobo, E., & Gyampo, R. (2015). Third parties and electoral politics in ghana’s fourthRepublic. Journal of Politics and Law, 2(4), 82–96.