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MARKETING

Customer orientation, service quality and customer satisfaction interplay in the banking sector: An emerging market perspective

Eric Gonu1 Department of Marketing and Supply Chain Management, University of Cape Coast, Cape Coast, GhanaView further author information
,
Paul Mensah Agyei2 Department of Business Programmes, College of Distant Education, University of Cape Coast, GhanaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-7904-4801View further author information
ORCID Icon,
Opoku Kofi Richard3 College of Economics and Management, Beijing University of Chemical Technology (BUCT), Beijing, ChinaView further author information
&
Mary Asare-Larbi4 Department of Marketing and Corporate Strategic Management, University for Development Studies, Tamale, GhanaView further author information
Article: 2163797 | Received 30 Jun 2022, Accepted 27 Dec 2022, Published online: 05 Jan 2023

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