Opt-in e-mail marketing influence on consumer behaviour: A Stimuli–Organism–Response (S–O–R) theory perspective

References

• Afzali, S. (2017). Key Antecedents of Smartphone User’s Attitude Towards Mobile Advertising: A Critical Literature Review. (Bachelor’s thesis, University of Twente).
   Google Scholar
• Ajzen, I., & Fishbein, M. (1980). Understanding Attitudes and Predicting Social Behavior. Prentice-Hall.
   Google Scholar
• Alexander, J. R., Houghton, D. C., Twohig, M. P., Franklin, M. E., Saunders, N.-B., Woods, D. W., Compton, S. N., & Woods, D. W. (2016). Factor analysis of the Milwaukee inventory for subtypes of trichotillomania-adult version. Journal of obsessive-compulsive and Related Disorders, 11, 31–17. https://doi.org/10.1016/j.jocrd.2016.08.001
   Google Scholar
• Ali, B. (2020). Impact of COVID-19 on consumer buying behaviour toward online shopping in Iraq. Econ. Stud. J, 18(3), 267–280.
   Google Scholar
• Amin, S., & Bengtsson, A. (2017). You’ve got email! A study about attitudes toward email advertising, based on the components’ cognition, affection and behavior. Amin, S. Available from https://muep.mau.se/bitstream/handle/2043/22915/Exarb_SandraA_AmandaB_PM14.pdf?sequence=2. Accessed on 08 March 2020
   Google Scholar
• Andersson, M., Fredriksson, M., & Berndt, A. (2014). Open or delete: Decision-makers’ attitudes toward e-mail marketing messages. Advances in Social Sciences Research Journal, 1(3), 133–144. https://doi.org/10.14738/assrj.13.201
   Google Scholar
• Bawm, Z. L., & Nath, R. P. D. (2014). A Conceptual Model for effective email marketing. In 2014 17th International Conference on Computer and Information Technology (ICCIT) (pp. 250256).250256).
   Google Scholar
• Behravan, N., & Masoudi, R. (2012). An empirical study of email-based advertisement and its influence on consumers’ attitude. International Review of Management and Marketing, 2(3), 130–138.
   Google Scholar
• Bhatia, V. (2020). Drivers and barriers of permission-based marketing. Journal of Research in Interactive Marketing.
   Google Scholar
• Bhujwala, A. (2019). Top-10-benefits-of-email-marketing. Bhujwala, A. Available from https://www.business2community.com/email-marketing/top-10-benefits-of-email-marketing-02160067. Accessed on 17 December 2019
   Google Scholar
• Bonfrer, A., & Drèze, X. (2009). Real-time evaluation of e-mail campaign performance. Marketing Science, 28(2), 251–263. https://doi.org/10.1287/mksc.1080.0393
   Google Scholar
• Cai, S., & Jun, M. (2003). Internet users’ perceptions of online service quality: A comparison of online buyers and information searchers. Managing Service Quality, 13(6), 504–519. https://doi.org/10.1108/09604520310506568
   Google Scholar
• Chaffey, D. (2018). Email marketing engagement and response statistics 2018. Smart Insights. Available from https://www.smartinsights.com/email-marketing/email-communications-strategy/statistics-sources-for-email-marketing/. Accessed on 29 February 2019
   Google Scholar
• Chaffey, D., & Ellis-Chadwick, F.(2016). Digital marketing. Pearson Education Limited.
   Google Scholar
• Chaffey, D., Ellis-Chadwick, F., Mayer, R., & Johnston, K. (2009). Internet marketing: Strategy, implementation and practice (4th) ed.). Pearson Education.
   Google Scholar
• Chang, H. H., Rizal, H., & Amin, H. (2013). The determinants of consumer behavior towards email advertisement. Internet Research: Electronic Networking Applications and Policy, 23(3), 316–337.
   Google Scholar
• Charest, D. (2016). What Unsubscribes Can Tell You About Email Marketing, Franchising World, 48(6),96–97. Available from http://0-search.ebscohost.com.innopac.wits.ac.za/login.aspx?direct=true&db=bsu&AN=116332479&site=ehost-live&scope=site. Accessed on 07 March 2020
   Google Scholar
• Charlton, G. (2020). 18 Essential Email Marketing Statistics: 2020 Edition. Available from https://www.salecycle.com/blog/stats/18-essential-email-marketing-statistics/. Accessed on 09 March 2020
   Google Scholar
• Cochran, B. (2014). How to maximize your E-mail Marketing Efforts, Global Cosmetic Industry, 182(9),40–41. Available from http://0-search.ebscohost.com.innopac.wits.ac.za/login.aspx?direct=true&db=bsu&AN=99092424&site=ehost-live&scope=site. Accessed on 07 March 2020
   Google Scholar
• Cullen, M., Calitz, A. P., & Shati, J. (2022). Online Shopping Behaviour in South Africa During the COVID-19 Pandemic. In S. Papagiannidis, E. Alamanos, S. Gupta, Y. K. Dwivedi, M. Mäntymäki, & I. O. Pappas (Eds.), The Role of Digital Technologies in Shaping the Post-Pandemic World. I3E 2022 (pp. 13454). Lecture Notes in Computer Science. https://doi.org/10.1007/978-3-031-15342-6_31
   Google Scholar
• Dang, V. T., & Pham, T. L. (2018). An empirical investigation of consumer perceptions of online shopping in an emerging economy: Adoption theory perspective. Asia Pacific Journal of Marketing and Logistics, 30(4), 952–971. https://doi.org/10.1108/APJML-01-2018-0038
   Google Scholar
• Dannenberg, P., Fuchs, M., Riedler, T., & Wiedemann, C. (2020). Digital transition by COVID-19 pandemic? The German food online retail. Tijdschr. Econ. Soc. Geogr, 111(3), 543–560. https://doi.org/10.1111/tesg.12453
   Google Scholar
• Dawson, S., & Kim, M. (2010). Cues on apparel web sites that trigger impulse purchases. Journal of Fashion Marketing and Management, 14(2), 230–246. https://doi.org/10.1108/13612021011046084
   Google Scholar
• DuFrene, D. D., Engelland, B. T., Lehman, C. M., & Pearson, R. A. (2005). Changes in consumer attitudes resulting from participation in a permission e-mail campaign. Journal of Current Issues & Research in Advertising, 27(1), 65–77. https://doi.org/10.1080/10641734.2005.10505174
   Google Scholar
• Ellis-Chadwick, F., & Doherty, N. F. (2012). Web advertising: The role of e-mail marketing. Journal of Business Research, 65(6), 843–848. https://doi.org/10.1016/j.jbusres.2011.01.005
   Google Scholar
• Everlytic. (2017). Email marketing growing in importance for SA brands and companies. Digital Company News South Africa. Available from https://www.bizcommunity.com/Article/196/16/169387.html. Accessed on 17 December 2019
   Google Scholar
• Fariborzi, E., & Zahedifard, M. (2012). E-mail Marketing: Advantages, Disadvantages andImproving Techniques. International Journal of e-Education, e-Business, e-Management and e-Learning, 2(3), 232.
   Google Scholar
• Fernandes, N. (2020). Economic effects of coronavirus outbreak (COVID-19) on the world economy.
   Google Scholar
• Gaille, B. (2016). 18 Pros and Cons of Email Marketing. Available from https://brandongaille.com/18-pros-and-cons-of-email-marketing/. Accessed on 17 December, 2019
   Google Scholar
• Geyer, M. E. (2005). The impact of e‐mail in acquiring and retaining whole‐blood donors: A comparative analysis of the Puget Sound Blood Center donor e‐mail communication program. Transfusion, 45(12), 1957–1964. https://doi.org/10.1111/j.1537-2995.2005.00642.x
   Google Scholar
• Gilliland, N. (2020). How brands are using email during Covid-19. Gilliland, N. Available from https://econsultancy.com/how-brands-are-using-email-during-covid-19/. Accessed on 30 November 2020
   Google Scholar
• Gube, J. (2009). Call to Action Buttons: Examples and Best Practices. Gube, J. Available from https://www.smashingmagazine.com/2009/10/call-to-action-buttons-examples-and-best-practices/. Accessed on 28 May 2020
   Google Scholar
• Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. (2009). Multivariate Data Analysis: A Global Perspective (7th) ed.). Prentice Hall.
   Google Scholar
• Haq, Z. (2009). E-mail advertising: A study of consumer attitude toward e-mail advertising among Indian users. Journal of Retail & Leisure Property, 8(3), 207–223. https://doi.org/10.1057/rlp.2009.10
   Google Scholar
• Harms, J. (2018). Using email marketing to grow: How email campaigns can increase sales and help retain customers’, LP/Gas, 78 (9),20. Harms, J. Available from http://0-search.ebscohost.com.innopac.wits.ac.za/login.aspx?direct=true&db=bsu&AN=131858082&site=ehost-live&scope=site. Accessed on 07 March 2020
   Google Scholar
• Hartemo, M. (2016). Email marketing in the era of the empowered consumer. Journal of Research in Interactive Marketing, 10(3), 212–230. https://doi.org/10.1108/JRIM-06-2015-0040
   Google Scholar
• Hasan, B. (2016). Perceived irritation in online shopping: The impact of website design characteristics. Computers in Human Behavior, 54, 224–230. https://doi.org/10.1016/j.chb.2015.07.056
   Google Scholar
• Henseler, J., Ringle, C. M., & Sinkovics, R. R. (2009). The use of partial least squares path modeling in international marketing. In New challenges to international marketing. Emerald Group Publishing Limited.
   Google Scholar
• Holtrop, N., Wieringa, J. E., Gijsenberg, M. J., & Verhoef, P. C. (2017). No future without the past? Predicting churn in the face of customer privacy. International Journal of Research in Marketing, 34(1), 154–172. https://doi.org/10.1016/j.ijresmar.2016.06.001
   Google Scholar
• Hsin Chang, H., Rizal, H., & Amin, H. (2013). The determinants of consumer behavior towards email advertisement. Internet Research, 23(3), 316–337.
   Google Scholar
• Hudák, M., Kianičková, E., & Madleňák, R. (2017). The importance of e-mail marketing in e-commerce. Procedia Engineering, 192, 342–347. https://doi.org/10.1016/j.proeng.2017.06.059
   Google Scholar
• Kent, R., & Brandal, H. (2003). Improving email response in a permission marketing context. International Journal of Market Research, 45(4), 1–13. https://doi.org/10.1177/147078530304500404
   Google Scholar
• Khan, I., & Iftikhar, F. (2017). The Impact of Email Marketing, Mobile Marketing and Retargeting on online Consumer Buying Behavior. Khan, I. Available from https://www.theseus.fi/bitstream/handle/10024/136457/effect%20on%20consumer%20buying%20behavior.pdf?sequence=1&isAllowed=y. Accessed on 07 March 2020
   Google Scholar
• Khan, S. F., Rehman, S., Khan, M. K., & Khan, M. A. (2016). Influence of gender and nationality on consumers’ perception towards email marketing: An exploratory study in Oman. International Journal of Applied Business and Economic Research, 14(1), 457–464.
   Google Scholar
• Kingsnorth, S. (2019). Digital Marketing Strategy: An Integrated Approach to Online Marketing (2nd) ed.). Kogan Page Ltd.
   Google Scholar
• Koch, J., Frommeyer, B., & Schewe, G. (2020). Online shopping motives during the COVID-19 pandemic—Lessons from the Crisis. Sustainability, 12(10247), 1–20. https://doi.org/10.3390/su122410247
   Google Scholar
• Kotler, P., & Armstrong, G. (2018). Principles of Marketing. In 17th Global Edition. Pearson Education Limited.
   Google Scholar
• Krafft, M., Arden, C. M., & Verhoef, P. C. (2017). Permission marketing and privacy concerns—Why do customers (not) grant permissions? Journal of Interactive Marketing, 39, 39–54. https://doi.org/10.1016/j.intmar.2017.03.001
   Google Scholar
• Kumar, V., Zhang, X., & Luo, A. (2014). Modeling customer opt-in and opt-out in a permission-based marketing context. Journal of Marketing Research, 51(4), 403–419. https://doi.org/10.1509/jmr.13.0169
   Google Scholar
• Le Roux, I., & Maree, T. (2016). Motivation, engagement, attitudes and buying intent of female Facebook users. Acta Commercii, 16(1), 1–11. https://doi.org/10.4102/ac.v16i1.340
   Google Scholar
• Limbu, Y. B., & Jensen, R. W. (2018). The determinants and consequences of website credibility in e-retailing: Examining the roles of ethical issues. International Journal of Electronic Marketing and Retailing, 9(1), 89–108. https://doi.org/10.1504/IJEMR.2018.088592
   Google Scholar
• Machi, L., Nemavhidi, P., Chuchu, T., Nyagadza, B., & Venter, D. V. (2022). Exploring the impact of brand awareness, brand loyalty and brand attitude on purchase intention in online shopping. International Journal of Research in Business and Social Science. https://doi.org/10.20525/ijrbs.v11i5.1841
   Google Scholar
• Mahmoud, A. B. (2015). E-mail advertising in Syria: Assessing beliefs, attitudes, and behaviors. Journal of Promotion Management, 21(6), 649–665. https://doi.org/10.1080/10496491.2015.1055044
   Google Scholar
• Mahmoud, A. B., Grigoriou, N., Fuxman, L., Hack-Polay, D., Mahmoud, F. B., Yafi, E., & Tehseen, S. (2019). Email is evil! Behavioural responses towards permission-based direct email marketing and gender differences. Journal of Research in Interactive Marketing, 13(2), 227–248. https://doi.org/10.1108/JRIM-09-2018-0112
   Google Scholar
• Manganari, E. E., Siomkos, G. J., Rigopoulou, I. D., & Vrechopoulos, A. P. (2011). Virtual store layout effects on consumer behaviour: Applying an environmental psychology approach in the online travel industry. Internet Research: Electronic Networking Applications and Policy, 21(3), 326–346. https://doi.org/10.1108/10662241111139336
   Google Scholar
• Martin, B. A., Van Durme, J., Raulas, M., & Merisavo, M. (2003). Email advertising: Exploratory insights from Finland. Journal of Advertising Research, 43(3), 293–300.
   Google Scholar
• Maziriri, E. T., Nyagadza, B., Mapuranga, M, & Maramura, T. C. (2022). Habitual Facebook use as a prognosticator for life satisfaction and psychological well-being: Social safeness as a moderator. Arab Gulf Journal of Scientific Research (AGJSR), 40(2), 153–179. https://doi.org/10.1108/AGJSR-04-2022-0011
   Google Scholar
• McKinsey & Company. (2014). Why marketers should keep sending you e-mails. Available from https://files.mtstatic.com/site_3770/477/0. Accessed on 17 December, 2019
   Google Scholar
• Mehrabian, A., & Russell, J. A. (1974). An approach to environmental psychology. The MIT Press.
   Google Scholar
• Milhinhos, P. R. V. (2015). The impact of content marketing on attitudes and purchase intentions of online shoppers: The case videos & tutorials and user-generated content (Doctoral dissertation).
   Google Scholar
• Miller, R., & Charles, E. Y. A. (2016). A psychological based analysis of marketing email subject lines. In 2016 Sixteenth International Conference on Advances in ICT for Emerging Regions (ICTer) (pp. 58–65).
   Google Scholar
• Morimoto, M., & Chang, S. (2006). Consumers’ attitudes toward unsolicited commercial e-mail and postal direct mail marketing methods: Intrusiveness, perceived loss of control, and irritation. Journal of Interactive Advertising, 7(1), 1–11. https://doi.org/10.1080/15252019.2006.10722121
   Google Scholar
• Mullen, J., & Daniels, D. (2011). Email marketing: An hour a day. John Wiley & Sons.
   Google Scholar
• Nath, V., & Gupta, N. (2013). Bank E-mail Marketing: Creating Customer Relations with Permission. International Journal on Customer Relations, 1(2), 41.
   Google Scholar
• Nyagadza, B. (2020). Search engine marketing and social media marketing predictive trends. Journal of Digital & Media Policy (JDMP), 1–19. https://doi.org/10.1386/jdmp_00036_1
   Google Scholar
• Nyagadza, B. (2022). Sustainable digital transformation for ambidextrous digital marketing firms: Systematic literature review, meta-analysis and agenda for future research directions. Sustainable Technology & Entrepreneurship (STE), 1(3), 100020. https://doi.org/10.1016/j.stae.2022.100020
   Google Scholar
• Pappas, I. O., Pateli, G., Giannakos, A.N., & Chrissikopoulos, V. (2014). Moderating effects of online shopping experience on customer satisfaction and repurchase intentions. International Journal of Retail & Distribution Management, 42(3), 187–204. https://doi.org/10.1108/IJRDM-03-2012-0034
   Google Scholar
• Pham, V. K., Do Thi, T. H., & Le Ha, T. (2020). A study on the COVID-19 awareness affecting the consumer perceived benefits of online shopping in Vietnam. Cogent Bus. Manag, 7(1), 1–16. https://doi.org/10.1080/23311975.2020.1846882
   Google Scholar
• Pooja. (2018). Direct Marketing Practices by LIC of India in the New Age of Communication Technology: A Snapshot. BimaQuest: The Journal of Insurance & Management, 18(2), 85–100.
   Google Scholar
• Reimers, V., Chao, C. W., Gorman, S., & Phau, I. (2016). Permission email marketing and its influence on online shopping. Asia Pacific Journal of Marketing and Logistics, 28(2), 308–322. https://doi.org/10.1108/APJML-03-2015-0037
   Google Scholar
• Research, T. M. (2019). Email Marketing Market: Digital marketing era to provide impetus to email marketing industry. Research, T. M. Available from https://www.transparencymarketresearch.com/pressrelease/email-marketing-industry.htm. Accessed on 09 March 2020
   Google Scholar
• Rukuni, T. F., Shaw, G., Chetty, Y., Kgama, P., Kekana, P., & Rogers, K. (2017). Viral marketing strategies and customer buying behavioural intentions at retail store in Johannesburg. Business Management and Strategy, 8(1), 59–83. https://doi.org/10.5296/bms.v8i1.10676
   Google Scholar
• Scher, M. (2018). Conquering Communication in Organisations: The Digital Way. Available from http://www.kr.co.za/knowres-publishing-1/conquering-communication-in-organisations-the-digital-way-pdf-e-book. Accessed 17 December 2019
   Google Scholar
• Sedani, S., Mayers, J., & Roman, A. (2019). Improving Email Marketing Campaigns. MacEwan University Student Research Proceedings, 4, 1.
   Google Scholar
• Shin, W., & Lin, T. T. C. (2016). Who avoids location-based advertising and why? Investigating the relationship between user perceptions and advertising avoidance. Computers in Human Behavior, 63, 444–452. https://doi.org/10.1016/j.chb.2016.05.036
   Google Scholar
• Siau, K., & Shen, Z. (2003). Building customer trust in mobile commerce. Communications of the ACM, 46(4), 91–94. https://doi.org/10.1145/641205.641211
   Google Scholar
• Snapshot, R. 2015. FRPT Research. Snapshot, R. Available from http://0-search.ebscohost.com.innopac.wits.ac.za/login.aspx?direct=true&db=bsu&AN=114691105&site=ehost-live&scope=site. Accessed on 07 March 2020
   Google Scholar
• Standberry, S. (2019). Why Email Marketing is a no brainer for Small Businesses. Available from https://www.lyfemarketing.com/blog/why-email-marketing/. Accessed on 17 December, 2019
   Google Scholar
• Statista. (2018). Number of e-mails per day worldwide 2017-2023: www.statista.com/statistics/273018/numberof-internet-users-worldwide/. Accessed on 12 December 2019
   Google Scholar
• Stokes, R. (2018). eMarketing: The essential guide to marketing in a digital world (6th) ed.). The Red & Yellow Creative School of Business.
   Google Scholar
• Todor, R. D. (2017). Promotion and communication through e-mail marketing campaigns. Bulletin of the Transilvania University of Brasov. Economic Sciences. Series V, 10(1), 61–66.
   Google Scholar
• Trifonova, W. (2019). Chart of the week. How Powerful is Email Marketing. Available from https://blog.globalwebindex.com/chart-of-the-week/is-email-marketing-powerful/. Accessed on 07 March 2020
   Google Scholar
• Tsang, M. M., Ho, S. C., & Liang, T. P. (2004). Consumer attitudes toward mobile advertising: An empirical study. International Journal of Electronic Commerce, 8(3), 65–78. https://doi.org/10.1080/10864415.2004.11044301
   Google Scholar
• Vrechopoulos, A., Apostolou, K., & Koutsiouris, V. (2009). Virtual reality retailing on the web: Emerging consumer behavioural patterns. The International Review of Retail, Distribution and Consumer Research, 19(5), 469–482. https://doi.org/10.1080/09593960903445194
   Google Scholar
• Wolfinbarger, M., & Gilly, M. C. (2003). eTailQ: Dimensionalizing, measuring and predicting etail quality. Journal of Retailing, 79(3), 183–198. https://doi.org/10.1016/S0022-4359(03)00034-4
   Google Scholar
• Wong, C. H., Tan, G. W. H., Tan, B. I., & Ooi, K. B. (2015). Mobile advertising: The changing landscape of the advertising industry. Telematics and Informatics, 32(4), 720–734. https://doi.org/10.1016/j.tele.2015.03.003
   Google Scholar
• Worthington, S., Russell-Bennett, R., & Ha¨rtel, C. (2010). A tri-dimensional approach for auditing brand loyalty. Journal of Brand Management, 17(4), 243–253. https://doi.org/10.1057/bm.2009.24
   Google Scholar
• Wu, W. Y., Chia-Ling, L., Chen-Su, F., & Hong-Chun, W. (2014). How can online store layout design and atmosphere influence consumer shopping intention on a website? International Journal of Retail & Distribution Management, 42(1), 4. https://doi.org/10.1108/IJRDM-01-2013-0035
   Google Scholar
• Wu, J., Li, K. J., & Liu, J. S. (2018). Bayesian inference for assessing effects of email marketing campaigns. Journal of Business & Economic Statistics, 36(2), 253–266. https://doi.org/10.1080/07350015.2016.1141096
   Google Scholar
• Yang, K., Min, J. H., & Garza-Baker, K. (2019). Post-stay email marketing implications for the hotel industry: Role of email features, attitude, revisit intention and leisure involvement level. Journal of Vacation Marketing, 25(4), 405–417. https://doi.org/10.1177/1356766718814081
   Google Scholar
• Zhang, X., Kumar, V., & Cosguner, K. (2017). Dynamically managing a profitable email marketing program. Journal of Marketing Research, 54(6), 851–866. https://doi.org/10.1509/jmr.16.0210
   Google Scholar