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Original Articles

ATTITUDE TOWARD ADVERTISING: DOES THE 7-FACTOR MODEL WORK IN CHILE?

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Pages 3-19 | Published online: 11 Dec 2006

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  • Pollay , R. W. and Mittal , B. 1993 . Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising . J. Marketing , 57 ( July ) : 99 – 114 .
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  • Pollay , R. W. and Mittal , B. 1993 . Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising . J. Marketing , 57 ( July ) : 99 – 114 .
  • Pollay , R. W. and Mittal , B. 1993 . Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising . J. Marketing , 57 ( July ) : 99 – 114 .
  • Pollay , R. W. and Mittal , B. 1993 . Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising . J. Marketing , 57 ( July ) : 99 – 114 .
  • Pollay , R. W. and Mittal , B. 1993 . Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising . J. Marketing , 57 ( July ) : 99 – 114 .
  • Pollay , R. W. and Mittal , B. 1993 . Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising . J. Marketing , 57 ( July ) : 99 – 114 .
  • Pollay , R. W. and Mittal , B. 1993 . Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising . J. Marketing , 57 ( July ) : 99 – 114 .
  • Durvasula , S. , Andrews , J. C. , Lysonski , S. and Netemeyer , R. G. 1993 . Assessing the Cross-National Applicability of Consumer Behavior Models: A Model of Attitude toward Advertising in General . J. Cons. Res. , 19 ( March ) : 626 – 636 .
  • Pollay , R. W. and Mittal , B. 1993 . Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising . J. Marketing , 57 ( July ) : 99 – 114 .
  • Durvasula , S. , Andrews , J. C. , Lysonski , S. and Netemeyer , R. G. 1993 . Assessing the Cross-National Applicability of Consumer Behavior Models: A Model of Attitude toward Advertising in General . J. Cons. Res. , 19 ( March ) : 626 – 636 .

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