200
Views
9
CrossRef citations to date
0
Altmetric
Original Articles

The Moderating Effect of Perceived Effectiveness of SMEs' Marketing Function on the Network Ties—Strategic Adaptiveness RelationshipFootnote*

Pages 1080-1098 | Published online: 19 Nov 2019

References

  • Acquaah, M. (2007). “Managerial Social Capital, Strategic Orientation, and Organizational Performance in an Emerging Economy,” Strategic Management Journal 28(12), 1235–1255.
  • Bagozzi, R. P., and L. W. Phillips (1982). “Representing and Testing Organizational Theories: A Holistic Construct,” Administrative Science Quarterly 27(3), 459–489.
  • Bentler, P. M., and D. G. Bonett (1980). “Significance Tests and Goodness of Fit Tests in the Analysis of Covariance Structures,” Psychological Bulletin 88(3), 588–606.
  • Bettiol, M., E. Di Maria, and V. Finotto (2012). “Marketing in SMEs: The Role of Entrepreneurial Sensemaking,” International Entrepreneurship and Management Journal 8(2), 223–248.
  • Blankson, C., and D. Stokes (2002). “Marketing Practices in the UK Small Business Sector,” Marketing Intelligence and Planning 20(1), 49–61.
  • Bruderl, J., and P. Preisendorfer (1998). “Network Support and the Success of Newly Founded Businesses,” Small Business Economics 10(3), 213–225.
  • Carson, D., and A. Gilmore (2000). “SME Marketing Management Competencies,” International Business Review 9, 363–382.
  • Carson, D., A. Gilmore, and S. Rocks (2004). “SME Marketing Networking: A Strategic Approach,” Strategic Change 13(7), 369–382.
  • Chin, W. (1998). “Issues and Opinion on Structural Equation Modelling,” MIS Quarterly 22(1), 7–16.
  • Coviello, N. E., R. J. Brodie, and H. J. Munro (2000). “An Investigation of Marketing Practice by Firm Size,” Journal of Business Venturing 15(5), 523–545.
  • Das, T. K., and B. Teng (1998). “Resource and Risk Management in the Strategic Alliance Making Process,” Journal of Management 24(1), 21–42.
  • Driver, C., and G. Thompson (2002). “Corporate Governance and Democracy: The Stakeholder Debate Revisited,” Journal of Management and Governance 6(2), 111–130.
  • Gilmore, A., and D. Carson (1999). “Entrepreneurial Marketing by Networking,” New England Journal of Entrepreneurship 2(2), 31–38.
  • Gilmore, A., D. Carson, and K. Grant (2001). “SME Marketing in Practice,” Marketing Intelligence and Planning 19(1), 6–11.
  • Gilnore, A., D. Carson, and S. Rocks (2006). “Networking in SMEs: Evaluating Its Contribution to Marketing Activity,” International Business Review 15(3), 278–293.
  • Gnyawali, D. R., and B. J. R. Park (2009). “Co‐opetition and Technological Innovation in Small and Medium‐Sized Enterprises: A Multilevel Conceptual Model,” Journal of Small Business Management 47(3), 308–330.
  • Grünhagen, M., and C. S. Mishra (2008). “Entrepreneurial and Small Business Marketing: An Introduction,” Journal of Small Business Management 46(1), 1–3.
  • Hair, J. F., R. E. Anderson, R. L. Tatham, and W. C. Black (2006). Multivariate Data Analysis, 6th ed. Upper Saddle River, NJ: Prentice‐Hall.
  • Havnes, P., and K. Senneseth (2001). “A Panel Study of Firm Growth among SMEs in Networks,” Small Business Economics 16(4), 293–302.
  • Hillman, A. J., and M. A. Hitt (1999). “Corporate Political Strategy Formulation: A Model of Approach, Participation, and Strategy Decisions,” Academy of Management Review 24(4), 825–842.
  • Hills, G., C. Hultman, and M. Miles (2008). “The Evolution and Development of Entrepreneurial Marketing,” Journal of Small Business Management 46(1), 99–112.
  • Hisrich, R. D. (1992). “The Need for Marketing in Entrepreneurship,” Journal of Business and Industrial Marketing 7(3), 53–57.
  • Hoang, H., and B. Antoncic (2003). “Network‐Based Research in Entrepreneurship: A Critical Review,” Journal of Business Venturing 18(2), 165–187.
  • Huang, T., L. Chen, and R. A. Stewart (2010). “The Moderating Effect of Knowledge Sharing on the Relationship between Manufacturing Activities and Business Performance,” Knowledge Management Research and Practice 8(4), 285–306.
  • Jorgensen, F., and J. P. Ulhoi (2010). “Enhancing Innovation Capacity in SMEs through Early Network Relationships,” Creativity and Innovation Management 19(4), 397–404.
  • Kemper, J., A. Engelen, and M. Brettel (2011). “How Top Management's Social Capital Fosters the Development of Specialized Marketing Capabilities: A Cross‐Cultural Comparison,” Journal of International Marketing 19(3), 87–112.
  • Krohmer, H., C. Homburg, and J. P. Workman Jr. (2002). “Should Marketing Be Cross‐Functional? Conceptual Development and International Empirical Evidence,” Journal of Business Research 55(6), 451–465.
  • Lado, N., L. C. Duque, and D. Alvarez bassi (2013). “Current Marketing Practices and Market Orientation in the Context of an Emerging Economy: The Case of Uruguay,” Journal of Small Business Management 51(4), 602–616.
  • Luo, Y., and M. Chen (1997). “Does Guanxi Influence Firm Performance?,” Asia Pacific Journal of Management 14(1), 1–16.
  • Miles, M. P., and D. R. Arnold (1991). “The Relationship between Marketing Orientation and Entrepreneurial Orientation,” Entrepreneurship Theory and Practice 15(4), 49–65.
  • Miles, M. P., and J. Darroch (2006). “Large Firms, Entrepreneurial Marketing and the Cycle of Competitive Advantage,” European Journal of Marketing 40(5/6), 485–501.
  • Miller, N. J., T. Besser, and A. Malshe (2007). “Strategic Networking among Small Businesses in Small US Communities,” International Small Business Journal 25(6), 631–665.
  • Mitchell, R. K., B. R. Agle, and D. J. Wood (1997). “Toward a Theory of Stakeholder Identification and Salience: Defining the Principle of Who and What Really Counts,” Academy of Management Review 22(4), 853–886.
  • Mohr, J. J., R. J. Fisher, and J. R. Nevin (1996). “Collaborative Communication in Interfirm Relationships: Moderating Effects of Integration and Control,” Journal of Marketing 60(3), 103–115.
  • Moreno, A. M., and J. C. Casillas (2008). “Entrepreneurial Orientation and Growth of SMEs: A Causal Model,” Entrepreneurship Theory and Practice 32(3), 503–528.
  • Morris, M. H., A. Koçak, and A. Özer (2007). “Coopetition as a Small Business Strategy: Implications for Performance,” Journal of Small Business Strategy 18(1), 35–55.
  • Narver, J. C., and S. F. Slater (1990). “The Effect of a Market Orientation on Business Profitability,” Journal of Marketing 54(4), 20–35.
  • Narver, J. C., S. F. Slater, and D. L. Maclachlan (2004). “Responsive and Proactive Market Orientation and New‐Product Success,” Journal of Product Innovation Management 21(5), 334–347.
  • Nunnally, J. C. (1978). Psychometric Theory, 2nd ed. New York, NY: McGraw‐Hill.
  • O'donnell, A. (2004). “The Nature of Networking in Small Firms,” Qualitative Market Research: An International Journal 7(3), 206–217.
  • O'dwyer, M., A. Gilmore, and D. Carson (2009). “Innovative Marketing in SMEs,” European Journal of Marketing 43(1), 46–61.
  • Pallant, J. (2007). SPSS Survival Manual: A Step by Step Guide to Data Analysis Using SPSS for Windows, 3rd ed. Maidenhead, Berkshire: Open University Press.
  • Peng, M. W., and Y. Luo (2000). “Managerial Ties and Firm Performance in a Transition Economy: The Nature of a Micro‐Macro Link,” Academy of Management Journal 43(3), 486–501.
  • Podsakoff, P. M., and D. W. Organ (1986). “Self‐Reports in Organizational Research: Problems and Prospects,” Journal of Management 12(4), 531–544.
  • Polo peña, A. I., D. M. Frías jamilena, and M. Á. Rodríguez molina (2011). “Impact of Market Orientation and ICT on the Performance of Rural Smaller Service Enterprises,” Journal of Small Business Management 49(3), 331–360.
  • Porter, M. E. (1980). Competitive Strategy: Techniques for Analysing Industries and Competitors. New York, NY: The Free Press.
  • Provan, K. G., A. Fish, and J. Sydow (2008). “Interorganizational Networks at the Network Level: A Review of the Empirical Literature on Whole Networks,” Journal of Management 33(3), 479–516.
  • Rindfleisch, A., and C. Moorman (2003). “Interfirm Cooperation and Customer Orientation,” Journal of Marketing Research 42(4), 421–436.
  • Rocks, S., A. Gilmore, and D. Carson (2005). “Developing Strategic Marketing through the Use of Marketing Networks,” Journal of Strategic Marketing 13(2), 81–92.
  • Ruekert, R. W., O. C. Walker, and K. J. Roering (1985). “The Organization of Marketing Activities: A Contingency Theory of Structure and Performance,” Journal of Management 49, 13–25.
  • Scott, L., C. Dolan, M. Johnstone‐louis, K. Sugden, and M. Wu (2012). “Enterprise and Inequality: A Study of Avon in South Africa,” Entrepreneurship, Theory and Practice 36(3), 543–568.
  • Sheng, S., K. Z. Zhou, and J. J. Li (2011). “The Effects of Business and Political Ties on Firm Performance: Evidence from China,” Journal of Marketing 75(1), 1–15.
  • Soda, G., A. Usai, and A. Zaheer (2004). “Network Memory: The Influence of Past and Current Networks on Performance,” Academy of Management Journal 47(6), 893–906.
  • Uzzi, B. (1997). “Social Structure and Competition in Interfirm Networks: The Paradox of Embeddedness,” Administrative Science Quarterly 42(1), 35–67.
  • Van Prooijen, J.‐W., and W. A. Van Der Kloot (2001). “Confirmatory Analysis of Exploratively Obtained Factor Structures,” Educational and Psychological Measurement, 61(5), 772–792.
  • Varadarajan, R. (2010). “Strategic Marketing and Marketing Strategy: Domain, Definition, Fundamental Issues and Foundational Premises,” Journal of the Academy of Marketing Science 38(2), 119–140.
  • Wu, J. (2011). “Asymetric Roles of Business Ties and Political Ties in Product Innovation,” Journal of Business Research 64(11), 1151–1156.
  • Wuyts, S., and I. Geyskens (2007). “The Formation of Buyer‐Supplier Relationships: Detailed Contract Drafting and Close Partner Selection,” Journal of Marketing 69(4), 103–117.
  • Xin, K. R., and J. L. Pearce (1996). “Guanxi: Connections as Substitutes for Institutional Support,” Academy of Management Journal 39(6), 1641–1658.
  • Xu, Z., J. Lin, and D. Lin (2008). “Networking and Innovation in SMEs: Evidence from Guangdong Province, China,” Journal of Small Business and Enterprise Development 15(4), 788–801.
  • Zain, M., and S. I. Ng (2006). “The Impacts of Network Relationships on SMEs’ Internationalization Process,” Thunderbird International Business Review 48(2), 183–205.
  • Zhang, Y., and H. Li (2009). “Ties with Service Intermediaries and Product Innovation of New Ventures in Technology Cluster: Evidence from China,” Strategic Management Journal 31(1), 88–109.
  • Zhou, L., W. Wu, and X. Luo (2007). “Internationalization and the Performance of Born‐Global SMEs: The Mediating Role of Social Networks,” Journal of International Business Studies 38(4), 673–690.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.