References
- Padua Filho WC. Innovation as a challenge for health companies: the experience in a private hospital. RAHIS – Rev Adm Hosp Inov Saude 2014; in press.
- Padua Filho WCPadua I. Capitalism impact on health management model in Brazil. Rev UNINGÁ Rev (Online) 2014;18:62–5.
- Porter METeisberg EO. Redefining health care: creating value-based competition on results. 1st ed. Harvard Business Review Press; 2006.
- Bertini MWathieu L. How to stop customers from fixating on price. Harv Bus Rev 2010;88(5):84–91.
- Schrage M. The myth of commoditization. MIT Sloan Manage Rev 2007;48(2):10–4.
- Reinartz WUlaga W. How to sell services more profitably. Harv Bus Rev 2008;86(5).
- Geraerdts R. Customer value creation: a journey in the search of excellence. Ind Mark Manage 2012;41(1).
- Bertini MWathieu LIyengar SS. The discriminating consumer: product proliferation and willingnes to pay for quality. J Mark Res 2012;49(1).
- Porter ME. What is value in health care? N Engl J Med 2010;363(26):2477–81.
- Williamson PJZeng M. Value-for-money strategies for recessionary times. Harv Bus Rev 2009;87(3).
- Hinterhuber ABertini M. Profiting when customers choose value over price. Bus Strategy Rev 2011;22(1).
- Hinterhuber ALiozu S. Is it time to rethink your pricing strategy? MIT Sloan Manage Rev 2012;53(4):68–78.
- Reinmoeller P. How to win a price war. MIT Sloan Manage Rev 2014;55(3).
- Matsuno KMentzer JT. The effects of strategy type on the market orientation–performance relationship. J Mark 2000;64:1–16.
- Ngo LVO'Cass A. Performance implications of market orientation, marketing resources, and marketing capabilities. J Mark Manage 2012;28:173–87.
- Vorhies DWMorgan NA. Benchmarking marketing capabilities for sustainable competitive advantage. J Mark 2005;69(1):80–94.
- Zeithaml VABitner MJGremler DD. Services marketing: integrating customer focus across the firm. 6th ed. New York: Ed.McGraw-Hill Irwin; 2013.