References
- Chancellor, Alexander. 1993. “You Say Tomato.” The New Yorker. August 9: 27.
- Hanks, Patrick, and Flavia Hodges. 1996. A Dictionary of Surnames. Oxford: Oxford University Press.
- In re Benthin Management GmbH, 37 U.S.P.Q.2d 1332 (TTAB 1995).
- In re Garan, Inc., 3 U.S.P.Q.2d 1537 (TTAB 1987).
- In re Industrie Pirelli Societa per Azioni, 9 U.S.P.Q.2d 1564, 1566 (TTAB 1988).
- In re Petrin Corp., 231 U.S.P.Q. 902 (TTAB 1986).
- MacSweeney EnterprisesiInc. v. Tarantino, 235 Cal. App. 2d 549, 563 (3d Dist. 1965).
- McCarthy, J. Thomas, ed. 2003. McCarthy on Trademarks and Unfair Competition. Fourth Edition. St. Paul, MN: West Publishing.
- Mencken, H. L. 1936. The American Language. New York: Knopf.
- Powell, Anthony. 1986. The Fisher King. New York: W. W. Norton.
- Room, Adrian. 1982. Trade Name Origins. Chicago: NTC Publishing.
- Smith, Spencer T. 1973. “Primarily Merely.” Trademark Reporter 63: 24–29.
- Visser v. Macres, 214 Cal. App. 2d 249, 29 Cal. Rptr. 367 (4th Dist. 1963).