Data Mining Methods, Applications, and Tools

Recommended Reading

• Adriaans , P. and Zantinge , D. 1996 . Data Mining , Harlow , , England : Addison Wesley Longman .
   Google Scholar
• Brancheau , J. C. , Janz , B. D. and Wetherbe , J. C. 1996 . Key Issues in Information Systems Management: 1994-95 SIM Delphi Results . MIS Quarterly , 20 ( 2 ) November : 225 – 242 .
   Web of Science ®Google Scholar
• Fayyad , U. , Piatetsky-Shapiro , G. and Smyth , P. 1996 . The KDD Process for Extracting Useful Knowledge from Volumes of Data . Communications of the ACM , 39 ( 11 ) November : 27 – 34 .
   Web of Science ®Google Scholar
• Gessaroli , J. 1995 . Data Mining: A Powerful Technology for Database Marketing . Telemarketing , 13 ( 11 ) May : 64 – 68 .
   Google Scholar
• Greenfeld , N. 1996 . Data mining . UNIX Review , 14 ( 5 ) May : 9 – 14 .
   Google Scholar
• Inmon , W. H. 1996 . The Data Warehouse and Data Mining . Communications of the ACM , 39 ( 11 ) November : 49 – 50 .
   Web of Science ®Google Scholar
• Krivda , C. D. May 1996 . “ Unearthing Underground Data ” . In LAN May , 42 – 48 .
   Google Scholar
• Rigdon , E. E. 1997 . Data Mining Gains New Respectability . Marketing News , 31 ( 1 ) January : 8
   Google Scholar
• Ross , J. R. 1996 . Data Mining: Digging Deeper for Information Treasures . Stores , 78 ( 5 ) May : 66 – 68 .
   Google Scholar
• Worcester , B. A. 1996 . EURHOTEC . Hotel & Management , 211 ( 6 ) April : 42 – 43 .
   Google Scholar