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Information Systems Management Volume 22, 2005 - Issue 1
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Enterprise Systems

Employee Relationship Management: Applying the Concept of Personalization to U.S. Navy Sailors

Mark L. Gillenson A member of the faculty of the Fogelman College of Business and Economis at the University of Memphis. He can be reached at [email protected].
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Trent C. Sanders A member of the faculty of the College of Business Administration at Bowling Green State University. He can be reached at [email protected].
Pages 45-50 | Published online: 21 Dec 2006

Referrences

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  • Brown , A . 2000 . Customer Relationship Management , Toronto, , Canada : John Wiley & Sons .
  • De Bra , P . May 2002 . Adaptive educational hypermedia on the Web . Communications of the ACM , 45 ( 5 )
  • Gillenson , M. , Sherrell , D. and Chen , L. Sept. 1999 . Information Technology as the enabler of one-to-one marketing . Communications of the AIS 2 , Article 18
  • McKenzie , R . 2001 . The Relationship-Based Enterprise , Toronto : McGraw-Hill Ryerson .
  • Peppers , D. and Rogers , M. 1997 . Enterprise One to One. Currency/Doubleday New York
  • Ruber , P. April 2000 . Portals on a mission . Knowledge Management ,
  • Siebel Systems, Inc. Employee Relationship Management , Accessed Jan. 2003. www.siebel.com/products/erm/index.shtm.
  • Smyth , B. , Bradley , K. and Rafter , R. May 2002 . Personalization techniques for online recruitment services . Communications of the ACM , 45 ( 5 )
  • Winer , R. Summer 2001 . A framework for customer relationship management . California Management Review , 43 ( 4 )

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