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Journal of Business-to-Business Marketing Volume 14, 2007 - Issue 4
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Original Articles

A Reply to the Commentaries on “Business-to-Business Marketing Textbooks: A Comparative Review”

Klaus Backhaus Institute of Business-to-Business Marketing, Marketing Center, University of Muenster, Germany; Technical University Berlin, Germany E-mail: [email protected]
,
Bastian Mell University of Muenster, Germany; eBay GmbH, Berlin E-mail: [email protected]
&
Tatjana Sabel PhD Institute of Business-to-Business Marketing, Marketing Center, University of Muenster, Germany E-mail: [email protected]
Pages 99-105 | Published online: 22 Sep 2008

REFERENCES

  • Backhaus , K. , Mell , B. and Sabel , T. 2007 . Business-to-Business Marketing Textbooks: A Comparative Review . Journal of Business-to-Business Marketing , 14 ( No. 4 ) : 11 – 65 .
  • Butaney , G. 2007 . Commentary on “Business-to-Business Marketing Textbooks: A Comparative Review . Journal of Business-to-Business Marketing , 14 ( No. 4 ) : 67 – 77 .
  • Honeycutt , E. D. and Thelen , S. T. 2007 . Commentary on “Business-to-Business Marketing Textbooks: A Comparative Review . Journal of Business-to-Business Marketing , 14 ( No. 4 ) : 79 – 83 .
  • McLoughlin , D. 2007 . Commentary on “Business-to-Business Marketing Textbooks: A Comparative Review . Journal of Business-to-Business Marketing , 14 ( No. 4 ) : 85 – 91 .
  • Snehota , I. and Tunisini , A. 2007 . Commentary on “Business-to-Business Marketing Textbooks: A Comparative Review . Journal of Business-to-Business Marketing , 14 ( No. 4 ) : 93 – 97 .

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