10
Views
3
CrossRef citations to date
0
Altmetric
Original Articles

Marketing Consequences of European Internal Market Unification: An Executive Perspective

&
Pages 35-57 | Published online: 05 Oct 2008

REFERENCES

  • Baalbaki , Imad and Malhotra , Naresh K. 1995 . Standardization versus Customization in International Marketing: An Investigation Using Bridging Conjoint Analysis . Journal of the Academy of Marketing Science , 23 ( 3 ) : 182 – 194 .
  • Berns-Wright , Linda and Morgan , Fred W. 2002 . Comparative advertising in the European Union and the United States: Legal and managerial issues . Journal of Euromarketing , 11 ( No. 3 ) : 7 – 31 .
  • Blanco , Jose . 2001 . The Euro as an opportunity for value creation . Managerial Finance , 27 ( No. 9 ) : 41 – 53 .
  • Boddewyn , Jean and Grosse , Robert . 1995 . American marketing in the European Union: Standardization's uneven progress (1973–1993) . European Journal of Marketing , 29 ( No. 12 ) : 23 – 42 .
  • Diamantopoulos , A. , Schlegelmilch , B. and Du Preez , J. 1995 . Lessons for pan-European Marketing? The role of consumer preferences in fine-tuning the product-market fit . International Marketing Review , 12 ( No. 2 ) : 38 – 52 .
  • Dowling , Bob . 2002 . Who Really Speaks for Europe . Business Week , November 25 : 70
  • Ganesh , Jaishankar . 1998 . Converging trends within the European Union: Insights from an analysis of diffusion patterns . Journal of International Marketing , Volume 6 ( Number 4 ) : 32 – 48 .
  • Hildebrand , Doris . 1994 . Legal aspects of Euro-marketing . European Journal of Marketing , 28 ( No. 7 ) : 44 – 54 .
  • Hofstede , Frenkelter , Wedel Steenkamp , Michel and Jan-Benedict . 2002 . Identifying Spatial Segments in International Markets . Marketing Science , 21 ( No. 2 ) : 160 – 177 .
  • Jain , Subbash . 1989 . Standardization of International Marketing Strategy: Some Research Hypotheses . Journal of Marketing , 53 ( January ) : 70 – 79 .
  • Jakubowski , Irena . 1995 . Pan-European Marketing . British Food Journal , 97 ( No. 6 ) : 18
  • Jallat , Frederic and Kimmel , Allan J. 2002 . Marketing in culturally diverse environments: The case of Western Europe . Business Horizons , 45 ( No. 4 ) : 30 – 36 . (Jul/Aug)
  • Kale , Sudhir . 1995 . Grouping Euroconsumers: A culture-based clustering approach . Journal of International Marketing , 3 ( No. 3 ) : 35 – 49 .
  • Kouremenos , Athanassios and Avlonitis , George . 1995 . The changing consumer in Greece . International Journal of Research in Marketing , Vol. 12 ( Issue 5 December ) : 435 – 448 .
  • Leeflang , Peter and van Raaij , Fred . 1995 . The changing consumer in the European Union: A ‘meta-analysis,’ . International Journal of Research in Marketing , Vol. 12 ( Issue 5 December ) : 373 – 387 .
  • Levitt , Theodore . 1983 . “ The Globalization of Markets ” . In Harvard Business Review Vol. 61 , 92 – 102 .
  • McGowan , Lee . 1998 . Protecting Competition in a Global Market: The Pursuit of an International Competition Policy . European Business Review , 98 ( No. 6 ) : 328 – 339 .
  • Norman , Peter . 2002 . Europe Reinvented,” Part 1 . Financial Times , : 4
  • Petty , Ross . 1997 . Advertising law in the United States and European Union . Journal of Public Policy and Marketing , : 2 – 13 .
  • Poist , Richard F. , Scheraga , Carl and Semeijn , Janjaap . 2001 . Preparation of Logistics Managers for the Contemporary Environment of the European Union . International Journal of Physical Distribution and Logistics Management , 31 ( No. 7/8 ) : 287 – 504 .
  • Reilly , Tom . 1995 . The harmonization of standards in the European Union and the impact on U.S. business . Business Horizon , Volume 38 ( Issue 2 March-April ) : 28 – 34 .
  • Saghafi , M. , Sciglimpaglia , D. and Withers , B. 1995 . Strategic Decisions for American and European Industrial Marketers in a Unified European Market . Industrial Marketing Management , : 69 – 81 .
  • Steenkamp and Hofstede . 1999 . A Cross-National Investigation into the Individual and National Cultural Antecedents of Consumer Innovativeness . Journal of Marketing , 63 ( No. 2 ) : 55 – 69 .
  • Steinert , Bruce . 1998 . Harmonisation: International Rules Coming to a Planet Near You . SRA Journal , : 69 – 71 .
  • Seitz , Victoria . 1998 . Direct response advertising in the US and European Markets: A Content Analysis of Fashion Products . European Business Review , 98 ( No. 5 ) : 268 – 275 .
  • Thorne-LeClair , Debbie , Farrell , O. and Farrell , L. 1997 . Federal Sentencing Guidelines for Organizations: Legal, Ethical and Public Policy Issues for International Marketing . Journal of Public Policy and Marketing , : 26 – 37 .
  • Thorne-LeClair , Debbie . 2000 . Marketing Planning and the Policy Environment in the European Union . International Marketing Review , 17 ( No. 3 ) : 193 – 215 .
  • Wall Street Journal . 2000 . Microsoft's Problem in EU 1 April 6, p
  • Whitelock , Jeryl and Pimblett , Carole . 1997 . The Standardization Debate in International Marketing . Journal of Global Marketing , 10 ( No. 3 ) : 45 – 66 .
  • Wierenga , Berend , Pruyn , Ad and Waarts , Eric . 1996 . The key to successful Euro-marketing: Standardization or customization? . Journal of International Consumer Marketing , 8 ( No. 3 ) : 39 – 67 . 4
  • Will , George . 1997 . European Fudging . Newsweek , June 23 : 84

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.