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Journal of Euromarketing Volume 17, 2008 - Issue 1
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Original Articles

Programming Practices in the Spanish Performing Arts Market

Manuel Cuadrado-García Universidad de Valencia, Spain
&
Carmen Pérez-Cabañero Universidad de Valencia, Spain
Pages 69-76 | Received 01 Mar 2006, Accepted 01 Jul 2007, Published online: 11 Oct 2008

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