Journal of Euromarketing, Volume 17, Issue 1 (2008)

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Journal of Euromarketing, Volume 17, Issue 1 (2008)

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Vol 18, 2009 Volume 17, 2008 Vol 16, 2007 Vol 15, 2006 Vol 14, 2005 Vol 13, 2004 Vol 12, 2003 Vol 11, 2002-2003 Vol 12, 2003 Vol 11, 2002-2003 Vol 10, 2002 Vol 12, 2003 Vol 10, 2002 Vol 9, 2000-2001 Vol 8, 2000 Vol 7, 1998-1999 Vol 6, 1997-1998 Vol 5, 1996 Vol 4, 1995-1996 Vol 3, 1994 Vol 2, 1993 Vol 1, 1991-1992
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Editorials

Editorial
EDITORIAL
Erdener Kaynak
Pages: 1-5
Published online: 11 Oct 2008
First Page PreviewforEDITORIAL | PDF (429.3 KB)
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Original Articles

Article
EU Harmonization, Managerial Perceptions and SME Export Behavior
Mo Yamin, Rudolf R. Sinkovics & Elias Hadjielias
Pages: 7-21
Published online: 11 Oct 2008
AbstractforEU Harmonization, Managerial Perceptions and SME Export Behavior | References | PDF (2 MB)
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Article
Protecting the Global Brand in the European Union
Steven W. Kopp, John C. Kozup, Tracy A. Suter & Charles R. Taylor
Pages: 23-34
Published online: 11 Oct 2008
AbstractforProtecting the Global Brand in the European Union | References | PDF (971.9 KB)
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Article
Internationalising from the European Periphery: Triggers, Processes, and Trajectories
Tiia Vissak, Kevin Ibeh & Stanley Paliwoda
Pages: 35-48
Published online: 11 Oct 2008
AbstractforInternationalising from the European Periphery: Triggers, Processes, and Trajectories | References | PDF (1.1 MB)
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Article
Relationalism as a Marketing Strategy: An Empirical Study Among Finnish Business-to-Business Marketing Firms
Rami Olkkonen, Henrikki Tikkanen & Arto Lindblom
Pages: 49-68
Published online: 11 Oct 2008
AbstractforRelationalism as a Marketing Strategy: An Empirical Study Among Finnish Business-to-Business Marketing Firms | References | PDF (1.7 MB)
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Article
Programming Practices in the Spanish Performing Arts Market
Manuel Cuadrado-García & Carmen Pérez-Cabañero
Pages: 69-76
Published online: 11 Oct 2008
AbstractforProgramming Practices in the Spanish Performing Arts Market | References | PDF (1.5 MB)
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