The Role of Senior Public Relations Administrators in Institutional Decision Making: Are They at the Table?

REFERENCES

• Barbalich , A. 1996, September . 12 – 16 . Profile of a PR man. CASE Currents
   Google Scholar
• Center , A. and Jackson , P. 1991 . Public relations practices , 4th ed. , Englewood Cliffs, NJ : Prentice Hall. .
   Google Scholar
• Ciervo , A. V. 1986 . “ Emphasizing professionalism, performance and productivity. ” . In Handbook of institutional advancement , Edited by: Rowland , A. W. 119 – 138 . San Francisco : Jossey-Bass .
   Google Scholar
• Cutlip , S. , Center , A. and Broom , G. 1994 . Effective public relations , 7th ed. , Englewood Cliffs, NJ : Prentice Hall. .
   Google Scholar
• Daughdrill , J. H. 1994 . “ Assessment is doing more for higher education than any other development in recent history. ” . In Assessment and program evaluation , Edited by: Stark , J. and Thomas , A. 63 – 64 . Needham Heights, MA : Simon & Schuster Custom Publishing. .
   Google Scholar
• Denbow , T. 1991, February . 6 – 10 . Breaking out of the box: How to stop closing yourself off from reality. CASE Currents
   Google Scholar
• Dennis , E. and Lamay , C. 1993 . “ Introduction: Higher education in the information age. ” . In Higher education in the information age , Edited by: Dennis , E. and Lamay , C. 1 – 4 . New Brunswick, NJ : Transaction Publishers. .
   Google Scholar
• Geier , L. E. 1981 . “ Public relations as an arm of development. ” . In Handbook for educational fund raising. , Edited by: Pray , F. C. 203 – 210 . San Francisco : Jossey Bass. .
   Google Scholar
• Gillis , T. L. 1997 . Change agency and public relations officers in small colleges and universities. (doctoral dissertation, University of Pittsburgh, 1997)
   Google Scholar
• Netherton , R. 1996, May . 10 – 11 . How the public sees higher education. CASE Currents
   Google Scholar
• Phair , J. 1992 . 1992 education report card. . Public Relations Journal , : 22 – 24 . (February 1992)
   Google Scholar
• Radock , M. 1983 . “ Public relations for educational institutions. ” . In Lesly's public relations handbook. , Edited by: Lesly , P. 318 – 322 . Englewood Cliffs, NJ : Prentice Hall. .
   Google Scholar
• Seitel , F. 1987 . The practice of public relations , 4th ed. , Columbus, OH : Merrill Publishing Co. .
   Google Scholar
• Taylor , K. 1998, March . 42 – 46 . Battling the smiley-face boxer shorts: How to win the fight for attention in a tabloid world-and solve four other problems that keep communicators awake at night. CASE Currents
   Google Scholar
• Tellefsen , T. E. 1990 . Improving college management. , San Francisco : Jossey-Bass. .
   Google Scholar