REFERENCES
- Amyx , Douglas and Bristow , Dennis N. 1999 . The Marketing Concept in an Academic Setting: Assessing and Comparing the Needs of Asian/Pacific Islander and Anglo Consumers of the Educational Product . Journal of Customer Service in Marketing and Management , 5 ( 4 ) : 65 – 80 .
- Bachman , Jerald G. and Partick , M. O'Malley . 1985 . Yea-Saying, Nay-Saying, and Going to Extremes: Black-White Differences in Response Styles . Public Opinion Quarterly , 48 ( Summer ) : 491 – 509 .
- Bristow , Dennis N. 1998 . Do You See What I See? The Marketing Lens Model in an Academic Setting . Journal of Marketing for Higher Education , 8 ( 4 ) : 1 – 16 .
- Bristow , Dennis N. and Amyx , Douglas . 1999 . Consumer Primacy on Campus: A Look at the Perceptions of Navajo and Anglo Consumers . Journal of Nonprofit and Public Sector Marketing , 7 ( 2 ) : 31 – 44 .
- Bristow , Dennis N. and Mowen , John C. 1998 . The Consumer Resource Exchange Model: An Empirical Investigation of Construct and Predictive Validity . Marketing Intelligence and Planning , 16 ( 6 ) : 375 – 386 .
- Brown , Gene Robert E , Widing , II and Coulter , Ronald L. 1991 . Customer Evaluations of Retail Salespeople Utilizing the SOCO Scale: A Replication, Extension, and Application . Journal of the Academy of Marketing Science , 19 ( Fall ) : 347 – 351 .
- Canterbury , Richard M. 1999 . Higher Education Marketing: A Challenge . Journal of Marketing for Higher Education , 9 ( 3 ) : 15 – 24 .
- Chadwick , K. and Ward , J. 1987 . Determinants of Consumer Satisfaction With Education: Implications for College and University Administrators . College and University , 62 : 236 – 246 .
- Churchill , Gilbert A. 1979 . A Paradigm for Developing Better Measures of Marketing Constructs . Journal of Marketing Research , 16 ( February ) : 64 – 73 .
- Churchill , Gilbert A. Jr. , Ford , Neil M. and Walker , Orville C. Jr. 1974 . Measuring the Job Satisfaction of the Industrial Salesman . Journal of Marketing Research , 11 ( August ) : 254 – 260 .
- Coffey , J. Steven and Wood-Steed , Ruth . 2001 . Center of Attention: College and University Student Centers Are Not Just Another Campus Building; They Have Become Marketing Tools for Institutions . American School and University , 74 : 3 – 353 . November, 351
- Drucker , Peter F. 1954 . The Practice of Management , New York, NY : Harper and Row. .
- Ghosh , Amit K. , Whipple , Thomas A. and Bryan , Glenn A. 2001 . Student Trust and Its Antecedants in Higher Education . Journal of Higher Education , 72 ( 3 )
- Klein , Thomas A. , Scott , Patsy F. and Clark , Joseph L. 2001 . Segmenting Markets in Urban Higher Education: Community- versus Campus-Centered Students . Journal of Marketing for Higher Education , 11 ( 1 ) : 39 – 62 .
- Larocco , Michael V. 1991 . “Assessment of Marketing Strategies Used by Colleges and Universities in the State of Illinois Offering Masters Programs in Business,” , Nova University . PhD Dissertation
- Levitt , Theodore . 1960 . Marketing Myopia . Harvard Business Review, July-August , : 45 – 45 .
- Licatta , Jane and Frankwick , Gary L. 1996 . University Marketing: A Professional Service Organization Perspective . Journal of Marketing for Higher Education , 7 ( 2 ) : 1 – 16 .
- Mazzarol , Tim , Soutar , Geoffrey N. and Thein , Vicky . 2000 . Critical Success Factors in the Marketing of an Educational Institution: A Comparison of Institutional and Student Perspectives . Journal of Marketing for Higher Education , 10 ( 2 ) : 39 – 58 .
- Michaels , Ronald E. and Day , Ralph L. 1995 . Measuring Customer Orientation of Salespeople: A Replication With Industrial Buyers . Journal of Marketing Research , 22 ( November ) : 443 – 446 .
- Nichols , John , Harris , John , Morgan , Elanor , Clarke , Ken and Sims , David . 1995 . Marketing Higher Education: The MBA Experience . International Journal of Educational Management , 9 ( 2 ) : 31 – 38 .
- O'Bien , E. M. and Deans , K. R. 1996 . Educational Supply Chain: A Tool for Strategic Planning in Tertiary Education?” . Marketing Intelligence and Planning, March 1 , 14 ( 2 ) : 33 – 40 .
- Owlia , Mohammad S. and Aspinwall , Elaine M. 1997 . TQM in Higher Education-A Review . International Journal of Quality and Reliability Management, April-May , 14 ( 4–5 ) : 527 – 543 .
- Pate , William S. Jr. 1993 . Consumer Satisfaction, Determinants, and Post-Purchase Actions in Higher Education: A Model to Guide Academic Managers . College and University, Spring/Summer , : 100 – 107 .
- Rogers , G. , Finley , D. and Kline , T. 2001 . Understanding Individual Differences in University Undergraduates: A Learner Needs Segmentation Approach . Innovative Higher Education, Annual , 25 ( 13 ) : 183 – 196 .
- Saxe , Robert and Weitz , Barton A. 1982 . The SOCO Scale: A Measure of the Customer Orientation of Salespeople . Journal of Marketing Research , 19 : 343 – 351 .
- Shah , Abhay , Charles , Zeis , Regassa , Hailu and Ahmadian , Ahmad . 1999 . Expected Service Quality as Perceived by Potential Customers of an Educational Institution . Journal of Marketing for Higher Education , 9 ( 3 ) : 49 – 72 .
- Shank , Matthew D. , Winchell , Margaret H. and Myers , Margaret . 2001 . Appreciating the Needs of Non-Traditional Students: Women as a Growing Market for Colleges and Universities . Journal of Marketing for Higher Education , 11 ( 1 ) : 63 – 72 .
- Tadepalli , Raghu . 1995 . Measuring Customer Orientation of a Salesperson: Modifications of the SOCO Scale . Psychology and Marketing , 12 ( 3 ) : 177 – 187 .
- Wasmer , D. J. , Gordon , C. and Bruner , II . 1999 . The Antecedents of the Market Orientation in Higher Education . Journal of Marketing for Higher Education , 9 ( 2 ) : 93 – 105 .
- Webster , Frederick E. Jr. 1988 . The Rediscover of the Marketing Concept . Business Horizons, May-June , : 29 – 39 .
- Williams , G. 1993 . Total Quality Management in Higher Education: Panacea or Placebo?” . Higher Education , 25 ( 3 ) : 229 – 237 .
- Zikmund , William G. and d'Amico , Michael . 2002 . Effective Marketing: Creating and Keeping Customers in an e-Commerce World , United States : South-Western .