REFERENCES
- Abell , Derek F. and Hammond , John S. 1979 . Strategic Market Planning 211 – 227 . Prentice-Hall, Inc. Englewood Cliffs, New Jersey
- Barna , George . 1989 . The Frog In the Kettle: What Christians Need To Know About Life In the Year , 2000 Regal Books, Ventura, California
- Barna , George . 1990 . Marketing the Church: What They Never Taught You About Church Growth Regal Books, Ventura, California
- Barna , George . 1998 . The Second Coming of the Church Word Publishing Co, Nashville, Tennessee
- Barna , George . 1997 . Turn-Around Churches How to Overcome Barriers to Growth and Bring New Life to an Established Church. Gospel Light Publishers
- Barna , George . 1997 . Turning Vision Into Action Regal Books, Ventura, California
- Barna , George . 1997 . User Friendly Churches Regal Books, Ventura, California
- Barna , George . 1990 . Vital Signs: Emerging Trends and the Future of American Christianity Regal Books, Ventura, California
- Hubba , Stephen . 1998 . Many Empty Church Pews: We Say We Attend More Than We Do The Cincinnati Post (April 9)
- Thompson , Arthur A. and Strickland , A. J. III . 1998 . Crafting and Implementing Strategy Tenth Edition, Irwin/McGraw-Hill, Boston, Massachusetts