Promotional Strategies Utilized by the Film Industry

References

• Baird , R. 1999 . Head for the hills . Marketing Week , 21 ( 45 ) January 21 : 26 – 29 .
   Google Scholar
• Benezra , K. 1995 . Burger King/“The Lion King.” . Brand Week , 36 March 20 : 21 – 2 .
   Google Scholar
• Burzynski , M. H. and Bayer , D. J. 1977 . The effect of positive and negative prior information on motion picture appreciation . Journal of Social Psychology , 101 : 215 – 218 .
   Web of Science ®Google Scholar
• Busch , A. M. 1999 . Creating a cult for “Something About Mary.” . Advertising Age , 70 ( 5 ) February 1 : S2
   Google Scholar
• Busch , A. M. 1999 . Package-goods marketing meets retail sales push . Advertising Age , 70 ( 5 ) February 1 : S10
   Google Scholar
• 1998 . Business: Size does matter . Economist , 347 ( 8069 ) May 23 : 57 – 59 .
   Google Scholar
• Corliss , R. 1999 . Austin Powers: The Spy Who Shagged Me (motion picture review) . Ti me , 153 ( 24 ) June 21 : 71
   Google Scholar
• Earnest , O. J. 1985 . “ Star Wars: A case study of motion picture marketing ” . In Current Research in Film: Audiences, Economics and Law , Edited by: Austin , Bruce A. Vol. 1 , 1 – 18 . Norwood, NJ : Ablex Publishing Corporation .
   Google Scholar
• Eastman , S. T. , Bradbury , D. E. and Nemes , R. S. 1985 . “ Influences of previews on movie viewers' expectations ” . In Current Research in Film: Audiences, Economics and Law , Edited by: Austin , Bruce A. Vol. 1 , 51 – 57 . Norwood, NJ : Ablex Publishing Corporation .
   Google Scholar
• Evans , J. 1997 . Entertainment on demand . Internet World , 8 ( 12 ) December : 50 – 51 .
   Google Scholar
• Fitzgerald , M. 1999 . Gene Siskel, movie critic . Editor & Publisher, the Fourth Estate , 132 ( 9 ) : 25
   Google Scholar
• Freeman , L. 1999 . Soundtracks send loud message to bottom line . Advertising Age , 70 ( 5 ) February 1 : S12
   Google Scholar
• Friedman , W. 1999 . New movie ads build brand of Imagine Studio . Advertising Age , 70 ( 6 ) February 8 : 18
   Google Scholar
• Friedman , W. 1999 . Saying goodbye to Hollywood . Advertising Age , 70 ( 2 ) January 11 : 12
   Google Scholar
• Friedman , W. 1997 . Films for all seasons . BrandWeek , 38 ( 20 ) May 19 : 37 – 46 .
   Google Scholar
• Giobbe , D. 1995 . What is fair game for critics? . Editor & Publisher, the Fourth Estate , 128 August 19 : 9 – 10 .
   Google Scholar
• Granatstein , L. 1998 . Celebrity “Jeopardy.” . Mediaweek , 8 ( 26 ) June 29 : 22 – 23 .
   Google Scholar
• Hart , P. 1996 . Product placement comes of age in Canada . Marketing , 101 November 18 : 20
   Google Scholar
• Kaeter , M. 1998 . Moviemaker's strings didn't tie Taco Bell Down . Potentials in Marketing , 31 ( 8 ) : 10
   Google Scholar
• Kuchinskas , S. 1999 . If studios build them. … . MediaWeek , 9 ( 6 ) Feb. 8 : 38 – 40 .
   Google Scholar
• Leland , J. 1999 . The Blair Witch cult . Newsweek , 84 ( 7 ) August 16 : 44 – 51 .
   Google Scholar
• Michael , D. 1996 . Hollywood Magic. , Atlanta : CNN . CNN Presents
   Google Scholar
• Newman , R. J. 1997 . A few good men with a few good scripts . U.S. News & World Report , 123 September 1 : 32
   Google Scholar
• Peyser , M. 1999 . Pee-wee squeaks . Newsweek , 84 ( 6 ) August 9 : 72
   Google Scholar
• 1999 . Play Food . Restaurants and Institutions , 109 ( 2 ) January 15 : 16
   Google Scholar
• Prochnow , D. 1998 . Lights, cameras, action . Link-Up , 15 ( 4 ) July/August : 25
   Google Scholar
• Reina , L. 1996 . Why movie blurbs avoid newspapers . Editor & Publisher, the Fourth Estate , 129 August 31 : 23
   Google Scholar
• Sacharow , A. 1997 . That's inter-tainment . Brandweek , 38 ( 44 ) November 24 : 31 – 32 .
   Google Scholar
• Schamus , J. 1999 . The pursuit of “Happiness”: Making an art of marketing an explosive film . The Nation , 268 ( 13 ) April 5/12 : 34 – 35 .
   Web of Science ®Google Scholar
• Schatz , T. 1999 . Show me the money: In search of hits, the industry may go broke . The Nation , 268 ( 13 ) April 5/12 : 26 – 31 .
   Web of Science ®Google Scholar
• Screen surfer . 1996 . People Weekly , 45 May 27 : 63
   Google Scholar
• Silver , D. J. 1995 . She lost it at the movies . Commentary , 99 April : 57 – 59 .
   Google Scholar
• Soter , T. 1992 . At the movies: Marketing lessons from tinseltown . Management Review , 81 ( 11 ) : 10 – 15 .
   Google Scholar
• Stanley , T. L. 1995 . Movie goes bust. … Promo goes boom . Brand-Week , 36 ( 5 ) January 30 : 20 – 24 .
   Google Scholar
• Stanley , T. L. 1998 . Placement/promo deals lure lethal partners . Brand-Week , 39 ( 12 ) March 23 : 3
   Google Scholar
• Stewart-Allen , A. L. 1999 . Product placement helps sell brand . Marketing News , 33 ( 4 ) February 15 : 8
   Google Scholar
• Zufryden , F. S. 1996 . Linking advertising to box office performance of new film releases: A marketing planning model . Journal of Advertising Research , 36 ( 4 ) July/August : 29 – 41 .
   Web of Science ®Google Scholar