References
- February 15 1999 . “ IOC bribes-Samsung ” . In AP News , February 15 , London : Macmillan .
- 1999 . Nike splits with Italian soccer in cost-cutting move . AP News , February 10
- Burton , Rick . 2000 . Recovery strategies for sports marketers . Marketing Management , 9 ( 1 ) : 42 – 49 .
- Bushnell , Davis . 1999 . Veryfine hopes to score at sports venues. Westford beverage maker signs skiing, baseball pacts . Boston Globe , February 7
- Callabria , Patrick . 1998 . The cult of celebrity advertising runs amok . Ll Business News , October 30 : 23A
- Casky , Rob . December 1998 . An examination of the attitudes of sports marketers toward the use and viability of the world wide web as a profitable tool for marketing sports , December , George Washington University . MTA thesis online at http://www.angelfire.com/va/websports/
- Coleman , Linda and Goodof , David . Sports marketing. Proceedings of the 2000 Atlantic Marketing Association Conference. October ,
- Cook , D. , Melcher , R. A. and Welling , B. 1987 . Nothing sells like sports: Business pours billions into fun and games . Business Week , August 31 : 48 – 53 .
- Douvis , John and Douvis , Stavros . 2000 . A review of the research areas in the field of sport marketing: Foundations, current trends, future directions . Cyber-Journal of Sports Marketing , 4 ( 2&3 ) March-July available online at http://www.cjsm.com/
- Duncan , Marc and Campbell , Richard M. 1999 . Internet users: How to reach them and how to integrate the Internet into the marketing strategy of sport business . Sports Marketing Quarterly , 8 ( 2 ) June
- Dunnavant , Keith and Muller , Joann . 1999 . NASCAR unsafe at this speed? . Business Week , November 1
- Fitzgerald , Kate . 1998 . Hewlett Packard champions sports sponsorships . Advertising Age , August 3 : 40
- Elkin , Tobi . 2000 . IBM supports U.S. Open sponsorship . Advertising Age , August 21 : 17
- Ensor , R. J. 1987 . The corporate view of sports sponsorship . Athletic Business , September : 40 – 43 .
- Gaw , Jonathan . 1999 . California . Los Angeles Times , April 6
- Goodman , Jeff . 1999 . Fox agrees to let Young America out of contract . Associated Press , March 13
- Goetzl , David . 2000 . Connors endorses Thera-P Magnets in Homedics ads . Advertising Age , May 8
- Goldman , Lea . 2000 . Going to xtremes . Forbes , April 3
- Huebner , Barbara . 1999 . Guthrie: Pioneer who was driven . Boston , October 20 Globe F9.
- Hyman , Mark . 2000 . Little League, big dollars . Business Week , September 4 : 72
- Hyman , Mark . 2000 . Masters of anti-sports-marketing . Business Week , April 17
- Hyman , Mark . 1999 . Are golfers getting the short end of the club . Business Week , March 22 : 70
- Hyman , Mark . 1999 . The babe factor in women's soccer . Business Week , July 26 : 118
- Johnson , Greg . 1999 . Advertising & marketing . Los Angeles Times , January 7
- Johnson , Roy S. 2000 . Why retired sports pros make the best hucksters . Fortune , February 21
- Kahle , Lynn R. and Meeske , Carla . 1999 . Sports marketing and the Internet: It's a whole new ball game . Sports Marketing Quarterly , 8 ( 2 ) June
- Krupa , Greg . 1999 . Sponsors reevaluating their role in Olympics . Boston Globe , February 19
- Krupa , Gregg . 1999 . Converse unties knot with Rodman . Boston Globe , March 23
- Krupa , Gregg . 1999 . Fleet, MLB in talks on sponsorship pact national deal would be a 1st in the banking industry . Boston Globe , March 24
- McCook , Kristie , Turco , Douglas and Riley , Roger . 1997 . A look at the corporate sponsorship decision-making process . Cyber-Journal of Sports Marketing , 1 ( 2 ) April available online at http://www.cjsm.com/Mullin
- Bernard , J. , Hardy , Stephan and Sutton , William A. 1993 . Sport Marketing , Champaign, IL : Human Kinetics. .
- O'Neal , M. , Finch , P. , Hamilton , J. O. and Hammonds , K. 1987 . Nothing sells like sports . Business Week , August : 48 – 53 .
- Petrecca , Laura . 2000 . Women's sports group teams with Gatorade . Advertising Age , May 8
- Peyser , Mark , Ehrenfeld , Tema and Davis , Alisha . 1999 . No heirs to Air Jordan . Newsweek , January 25
- Regan , Roland . 1998 . The globalization of sports marketing . Sextant , 8 November
- Riedman , Patricia . 1999 . Sports marketing holds web allure . Advertising Age , 70 ( 15 ) : 32+
- Roth , Daniel . 2000 . The NBA's next shot . Fortune , February 21
- Ryan , Rick . 2000 . On a roll . Advertising Age , 71 ( 14 ) : 36
- Sanders , Edmund and Sanders , Silverstein . 2000 . Staples finds naming rights to LA arena have paid off big time . The Boston Globe , August 20
- Sandomir , Richard . 1999 . Major Leagues might sell ads on the uniforms of the players . New York Times , March 31
- Schaaf , Phil . 1995 . Sports Marketing: It' s Not Just a Game Anymore , Amherst, NY : Prometheus Books. .
- Shank , Matthew D. 1999 . Sports Marketing: A Strategic Perspective , Englewood Cliffs, NJ : Prentice-Hall .
- Shelton , C. 1991 . Funding strategies for women's sports. The Journal of Physical Education . Recreation and Dance , 62 ( 3 ) : 51 – 54 .
- Syre , Steven and Stein , Charles . 2000 . For stadium names, it's a new economy . The Boston Globe , August 24
- Taylor , Tim . 1999 . Audience info the key to sports marketers . Marketing News , January 18 : 10
- Turco , D. M. 1994 . Event sponsorship: Effects on consumer brand loyalty and consumption . Sport Marketing Quarterly , December : 42 – 45 .
- Vaillancourt , Meg . 2000 . Eye to future, Kraft takes snap from CMGI . The Boston Globe , August 24
- Veltri , Frank R. and Long , Steve A. 1998 . A new image: Female athlete endorser . The Cyber-Journal of Sport Marketing , 2 ( 4 ) October
- Wells , Melanie . 1999 . Rivals wait in wings as Olympic sponsors waffle . USA Today , March 15
- Wilkinson , D. 1988 . The Event Management and Marketing Institute , Toronto, , Canada : The Event Management and Marketing Institute. .
- Wollenberg , Skip . 1999 . Yankees-Nets deal would expand list of corporate siblings . AP News , February 25
- 1999 . World Cup every 2 years? . New York Times , January 22