392
Views
7
CrossRef citations to date
0
Altmetric
Original Articles

Do Sexy Cover Models Increase Magazine Sales?

Investigating the Effects of Sexual Response on Magazine Interest and Purchase Intention

Pages 113-130 | Received 23 Nov 2001, Accepted 21 Jul 2005, Published online: 22 Sep 2008

References

  • Alexander , M. and Judd , B. 1978 . Do nudes in ads enhance brand recall? . Journal of Advertising Research , 18 : 47 – 50 .
  • Beam , C. 1998 . A tale of five covers . Folio , January 1 : 50 – 53 .
  • Belch , G. , Belch , M. and Villarreal , A. 1987 . “ Effects of advertising communications: Review of research ” . In Research in Marketing , Edited by: Sheth , J. 59 – 117 . NY : JAI Press .
  • Byrne , D. 1977 . Social psychology and the study of sexual behavior . Personality and Social Psychology Bulletin , 3 : 3 – 30 .
  • Byrne , D. 1982 . “ Predicting human sexual behavior ” . In The G. Stanley Hall Lecture Series , Edited by: Kraut , A. 207 – 254 . Washington, DC : American Psychological Association .
  • Chism , O. 1999 . Season's business sizzling: Dallas opera ticket sales climb to an all-time high . Dallas Morning News , February 17 : A27
  • Details Subscriber Study . 1996 . MRI Custom Division
  • Fisher , W. A. 1986 . “ A psychological approach to human sexuality: The sexual behavior sequence ” . In Alternative Approaches to the Study of Sexual Behavior , Edited by: Byrne , D. and Kelley , K. 131 – 171 . Hillsdale, NJ : Erlbaum .
  • Forest , B. 1999 . Taking cover . Consumer Magazines , October 15 : 46
  • Handy , B. 1999 . Bosom buddies . Time , February 15 : 75
  • Germillion , J. 1997 . What men really want . Mediaweek , November 1 : 28
  • Gould , S. J. 2003 . “ Toward a theory of advertising lovemaps in marketing communications: Overdetermination, postmodern thought and the advertising hermeneutic circle ” . In Sex in Advertising: Perspectives on the Erotic Appeal , Edited by: Reichert , T. and Lambiase , J. 151 – 170 . Mahwah, NJ : LEA .
  • Gould , S. J. 1994 . Sexuality and ethics in advertising: A research agenda and policy guideline perspective . Journal of Advertising , 23 : 73 – 80 .
  • Grazer , W. and Keesling , J. 1995 . The effect of print advertising's use of sexual themes on brand recall and purchase intention: A product specific investigation of male responses . Journal of Applied Business Research , 11 : 47 – 58 .
  • 1999 . Judd's Poster Scores with UK Hockey Fans . Paducah Sun , February 22 : A2
  • Laan , E. , Everaerd , W. , Van Der Velde , J. and Geer , J. 1995 . Determinants of subjective experience of sexual arousal in women: Feedback from genital arousal and erotic stimulus content . Psychophysiology , 32 : 444 – 451 .
  • Lambiase , J. and Reichert , T. 2006 . “ Sex and the marketing of contemporary consumer magazines: How men's magazines sexualized their covers to compete with Maxim ” . In Sex in Consumer Culture: The Erotic Content of Media and Marketing , Edited by: Reichert , T. and Lambiase , J. 67 – 86 . Mahwah, NJ : LEA .
  • Lanis , K. and Covell , K. 1995 . Images of women in advertisements: Effects on attitudes related to sexual aggression . Sex Roles , 32 : 639 – 650 .
  • Lang , P. , Greenwald , M. , Bradley , M. and Hamm , A. 1993 . Looking at pictures: Evaluative, facial, visceral, and behavioral responses . Psychophysiology , 30 : 261 – 274 .
  • LaTour , M. 1990 . Female nudity in print advertising: An analysis of gender differences in arousal and ad response . Psychology and Marketing , 7 : 65 – 81 .
  • LaTour , M. and Henthorne , T. 1993 . Female nudity: Attitudes toward the ad and the brand, and implications for advertising strategy . Journal of Consumer Marketing , 10 : 25 – 32 .
  • Magazine Publisher's Statement . 1999 . “ Details ” . In For 6 Months Ended June 30, 1998 , Schaumberg, IL : Audit Bureau of Circulations .
  • MRI . Spring 1999 . M-1 , Spring , NY : Mediamark Research Inc .
  • McCann , P. 1995 . Loaded leads men's title pack . Marketing Week , August 18 : 13
  • MacKay , N. and Covell , K. 1997 . The impact of women in advertisements on attitudes toward women . Sex Roles , 36 : 573 – 583 .
  • Mosher , D. , Barton-Henry , M. and Green , S. 1988 . Subjective sexual arousal and involvement: Development of multiple indicators . Journal of Sex Research , 25 : 412 – 425 .
  • Newman , J. 1999 . Men will be boys . Consumer Magazines , March 8 : 45 – 49 .
  • Percy , L. and Rossiter , J. 1992 . Advertising stimulus effects: A review . Journal of Current Issues and Research in Advertising , 14 : 75 – 90 .
  • Petty , R. E. , Wells , G. and Brock , T. 1976 . Distraction can enhance or reduce yielding to propaganda: Thought disruption versus effort justification . Journal of Personality and Social Psychology , 34 : 874 – 884 .
  • Reichert , T. 2002 . Sex in advertising research: A review of content, effects, and functions of sexual information in consumer advertising . Annual Review of Sex Research , 13 : 241 – 273 .
  • Reichert , T. , Heckler , S. E. and Jackson , S. 2001 . The effects of sexual social marketing appeals on cognitive processing and persuasion . Journal of Advertising , 30 Spring : 13 – 27 .
  • Reid , L. and Soley , L. 1983 . Decorative models and the readership of magazine ads . Journal of Advertising Research , 23 : 27 – 32 .
  • Severn , J. , Belch , G. and Belch , M. 1990 . The effects of sexual and non-sexual advertising appeals and information level on cognitive processing and communication effectiveness . Journal of Advertising , 19 : 14 – 22 .
  • Turner , R. 1999 . Finding the inner swine . Newsweek , February 1 : 52 – 53 .
  • Wells , W. 1964 . EQ, son of EQ, and the reaction profile . Journal of Marketing , 28 : 45 – 52 .
  • Williams , G. A. 1989 . Enticing viewers: Sex and violence in TV guide program advertisements . Journalism Quarterly , 66 : 970 – 973 .
  • Wyckham , R. 1993 . Self-regulation of sex-role stereotyping: Educating the advertising industry . Journal of Consumer Policy , 16 : 235 – 253 .
  • Zillmann , D. 1991 . “ Television viewing and physiological arousal ” . In Responding to the Screen: Reception and Reaction Processes , Edited by: Bryant , J. and Zillman , D. 103 – 133 . Hillsdale, NJ : Erlbaum .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.