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Journal of Teaching in International Business Volume 9, 1997 - Issue 1
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Original Articles

Program and Curriculum Development in International Marketing in an Emerging Economy

Issues and Strategies

Erdener KaynakSchool of Business Administration, Pennsylvania State University at Harrisburg, Middletown, PA, 17057, USA
&
Orsay KucukemirogluCollege of Business Administration, Pennsylvania State University, York, PA, 17403, USA
Pages 51-71 | Published online: 12 Oct 2008

References

  • Main, Jeremy, 1989. B-Schools Get a Global Vision, Fortune (1989), pp. 78–86, (July 17).
  • McEvoy, Glen M., 1992. Multiple Perspectives on Internationalizing the Business School Curriculum: The Why, What, and How, Journal of Management Education (1992), pp. 129–146.
  • Meloan, Taylor W., and John, Graham L., 1983. International Marketing Course Should Stress Trade Barriers, Small Firm Exporting/Importing, Marketing News (1983), p. 12, (August 5).
  • Montgomery, Malcolm N., 1981. International Business Within Business Education. St. John's, Newfoundland: Memorial University of Newfoundland; 1981. p. 32, Working Paper No. 81-15.
  • Rugman, Alan M., and Stanbury, W. T., 1992. Global Perspective: Internationalizing Management Education. Vancouver: University of British Columbia; 1992. pp. 13–28, (December).
  • Sarathy, Ravi, 1990. Internationalizing MBA Education: The Role of Short Overseas Programs, Journal of Teaching in International Business 1 (3/4) (1990), pp. 101–118.
  • Weathersby, Rita, 1992. Developing a Global Perspective: A Crucial “Changing of OUT Minds,”, Journal of Management Education (1992), pp. 10–27.

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