225
Views
7
CrossRef citations to date
0
Altmetric
ARTICLES

Profiling the Strategic Marketing Activities of Small Tourism Businesses

, &
Pages 45-59 | Published online: 13 Oct 2008

References

  • Australian Bureau of Statistics . 1995 . Profile of Small Businesses in Australia , Canberra : AGPS . 319.4 Aus 1321.0
  • Barksdale , H. C. Jr. and Clopton , S. W. 1994 . Patterns of Marketing Activity Among Architectural Design Firms . Journal of Professional Services Marketing , 11 ( 1 ) : 101 – 125 .
  • Brownlie , D. 1994 . Market Opportunity Analysis: A DIY Approach for Small Tourism Enterprises. . Tourism Management , 15 ( 1 ) : 37 – 45 .
  • Buhalis , D. 1993 . RICIRMS A Stragetic Tool for Small and Medium Tourism Enterprises. . Tourism Management , 14 ( 5 ) : 366 – 378 .
  • Department of Industry Technology and Resources . 1985 . Small Business Australia. A Research Companion , Adelaide : Flinders University of South Australia. .
  • Henderson , B. D. 1989 . The Origin of Strategy . Harvard Business Review , Jan/ Feb. : 139 – 143 .
  • Hoffman , M. 1991 . It's Not Your Weapons, But Your Strategy that Counts. . Foodservice Distribution , 5 ( 3 ) : 31 – 33 .
  • Jones , J. P. 1990 . Ad Spending: Maintaining Market Share . Harvard Business Review , Jan/Feb. : 38 – 42 .
  • King , B. E.M. and Hyde , G. 1989 . Tourism Marketing in Australia , Melbourne : Hospitality Press .
  • Kollatt , D. T. , Blackwell , R. D. and Robeson , J. F. 1972 . Strategic Marketing , New York : Holt Rheinhold .
  • Kotler , P. 1991 . Marketing Management: Analysis, Planning, Implementation and Control, , 7th Edition , London : Prentice Hall .
  • Kotler , P. , Bowen , J. and Makens , J. 1996 . Marketing for Hospitality and Tourism , Upper Saddle River : Prentice Hall .
  • Lovelock , C. H. 1984 . Services Marketing , Englewood Cliffs, NJ : Prentice Hall .
  • McDonald , M. 1990 . Ego, Greed, Stupidity and Marketing Planning . Marketing , June : 34 – 35 .
  • McIntosh , R. , Goeldner , C. and Ritchie , J. B.R. 1994 . Tourism. Principles, Practices, Philosophies, , 7th Edition , New York : Wiley .
  • McMahon , R. G.P. 1989 . Small Business Australia. A Research Companion , Armidale : University of New England Accounting Research Studies .
  • Middleton , V. T.C. 1994 . Marketing in Travel and Tourism, , 2nd Edition , Oxford : Heinemann. .
  • Mill , R. C. and Morrison , A. 1992 . The Tourism System, , 2nd Edition , Englewood Cliffs, NJ : Prentice Hall. .
  • Morrison , A. J. 1994 . Marketing Strategic Alliances: The Small Hotel Firm. . International Journal of Contemporary Hospitality Management , 6 ( 3 ) : 25 – 30 .
  • Norusis . 1994 . SPSS for Windows:Base System , Chicago : SPSS Inc .
  • Pacific Area Travel Association . 1973 . An Introduction to Marketing and its Application to Tourism: A PATA Marketing Development Handbook , San Francisco : PATA .
  • Stear , L. , Buckley , G. and Stankey , G. 1988 . “ Constructing a Meaningful Concept of a “Tourism Industry.” . In Frontiers of Australian Tourism , 229 – 240 . Canberra : Bureau of Tourism Research .
  • Tonge , R. 1988 . Marketing and Promoting Tourism Business, , 3rd Edition , Queensland : Gull Publications. .
  • Williams , A. J. 1987 . The Characteristics and Performance of Small Business in Australia 1973–85 , Newcastle, N.S.W. : University of Newcastle .
  • Wood , M. 1980 . “ How to Engage in Cooperative Marketing ” . In Tourism Marketing for Small Business , 117 – 123 . London : Bruce Whitehall Publications .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.