Advanced search
Publication Cover
Journal of Professional Services Marketing Volume 18, 1999 - Issue 1
Journal homepage
45
Views
0
CrossRef citations to date
0
Altmetric
Original Articles

How Consumers Select Life Insurance Policies: A Protocol Analysis

Hannu Kuusela PhD University of Tampere, P.O. Box 607, 33101, Tampere, Finland E-mail: [email protected]
&
Mark T. Spence PhD Southern Connecticut State University, 501 Crescent Street, New haven, CT, 06515, USA E-mail: [email protected]
Pages 49-63 | Published online: 22 Oct 2008

REFERENCES

  • Bettman , James R . 1979 . An Information Processing Theory of Consumer Choice Reading, Mass : Addison-Wesley. .
  • Bettman , James R. , Payne , John W. and Staelin , Richard . 1986 . “Cognitive Considerations in Designing Effective Labels for Presenting Risk Information,” . Journal of Public Policy and Marketing , : 1 – 28 .
  • Bettman , James R. and Whan Park , C. 1980 . “Effects of Prior Knowledge and Experience and Phase of the Choice Processes on Consumer Decision Processes: A Protocol Analysis,” . Journal of Consumer Research , 7 : 234 – 248 .
  • Biehal , Gabriel and Chakravarti , Dipankar . 1982 . “Experiences with the Bellman-Park Protocol Coding Scheme,” . Journal of Consumer Research. , 8 ( March ) : 442 – 448 .
  • Biehal , Gabriel and Biehal , Gabriel . 1989 . “The Effects of Concurrent Verbalizations on Choice Processing,”. . Journal of Marketing Research , 26 ( February ) : 84 – 96 .
  • Brucks , Merrie . 1985 . “The Effects of Product Class Knowledge on Information Search Behavior,” . Journal of Consumer Research , 12 : 1 – 16 .
  • Chi , Michele T.H. , Glaser , Robert and Farr , M. J. 1988 . The Nature of Expertise Hillsdale, NJ : Erlbaum. .
  • Ericsson , Anders K. and Simon , Herbert A. 1984 . Protocol Analysis: Verbal Reports as Data Cambridge, MA : TheMIT Press. .
  • Ford , Gary T. and Calfee , John F. 1986 . “Recent Developments in FTC Policy on Deception,” . Journal of Marketing , 50 ( July ) : 82 – 103 .
  • Jacoby , Jacob and Hoyer , Wayne D. 1989 . “The Comprehension/Miscomprehension of Print Communication: Selected Findings,” . Journal of Consumer Research , 15 ( March ) : 434 – 444 .
  • Jannott , Edgar . 1995 . “Effects of the Deregulation of Supervision on the Selling of Insurance,” . The Geneva Papers on Risk and Insurance , 20 ( 74 ) : 7 – 15 .
  • Kahneman , Daniel , Slovic , Paul and Tversky , Amos . 1982 . Judgment Under Uncertainty: Heuristics and Biases Cambridge : Cambridge University Press .
  • Kuusela , Hannu . 1992 . The Effects of Actual and Self-Perceived Knowledge on the Use of Elementary Information Processes (EIPs) in a Choice Task Vammala, Finland : Acta Universitatis Tamperensis .
  • Organization for Economic Co-operation and Development . 1992 . “Consumer Information about Financial Services,” 1 – 90 .
  • Payne , John W. 1982 . “Contingent Decision Behavior,” . Psychological Bulletin , 92 ( September ) : 382 – 402 .
  • Pool , William E. 1992 . “Insurance and the European Community,” . The Geneva Papers on Risk and Insurance , 17 ( 63 ) : 178 – 190 .
  • Soutar , Geoffrey and McNeil , Margaret M. 1995 . “Information Search for a Professional Service,” . Journal of Professional Services Marketing , 11 ( 2 ) : 45 – 59 .
  • Spence , Mark T. 1993 . The Moderating Effects of Problem Characteristics on the Expertise-Decision Making Link unpublished dissertation, The University of Arizona

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.